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- 1. FULL FRONTAL TRANSPARENCY PRSA August Luncheon, 2013
- 2. HELLO
- 3. GROUND RULES Disengage from office. Be present Disengage from technology. Off switch KirkHilbrecht.com WRITE IT DOWN Ask questions. Be engaged. Rabbit holes. It‟s okay. Be prepared
- 4. HILBRECHT Active Duty Army 9 years Doe Anderson Videobred Active Duty, Kentucky National Guard Entrepreneur, Military, Mayor
- 5. DIR. PUBLIC AFFAIRS Voice of the Kentucky National Guard Advisor to TAG and Governor “We will make you famous” Most published PA shop in free world (4 pax) KentuckyGuard.com
- 6. DEPARTMENT OF MILITARY AFFAIRS Direct report to the Governor Responsible for KYNG, KYEM, LOC, NGYC Responsible TO the taxpayers Dual missions (Federal and State) A relevant story
- 7. WHAT‟S WITH B/W? First Rabbit Hole “Ship Sinks Today”
- 10. PERSPECTIVE What we know What we don‟t know What we need to know What we need to do Megalodon (Shark Week)
- 12. MY TITANIC STORY (hence black and white) Unsinkable ship, or so we thought Captain‟s captain Icebergs Maiden voyage(s)
- 13. MY TITANIC CAST RMS Titanic played by: Department of Emergency Management Titanic‟s Captain played by: BG (R) John Heltzel Titanic‟s Passengers played by: Emergency Management Personnel Titanic‟s Lifeboats played by: Lt. Col. Kirk Hilbrecht
- 14. MY TITANIC CAST The role of „Iceberg‟ played by: Department of Emergency Management’s History The role of „Titanic‟s gaping hole‟ played by: Kentucky’s State Auditor Branch The role of „water‟ played by: Media
- 15. YOUR TITANIC
- 16. YOUR CAPTAIN
- 18. LIFEBOATS
- 19. MY TITANIC STORY TIMELINE Audit draft, Wednesday, evening of 31 July
- 20. MY TITANIC STORY TIMELINE Audit draft, Wednesday, evening of 31 July
- 21. MY TITANIC STORY TIMELINE Sunday, 3 August
- 22. MY TITANIC STORY TIMELINE What we knew • The ship sustained a HUGE hit • Most passengers could survive • The „company‟ would also take a hit • The iceberg was big • The water was COLD
- 23. MY TITANIC STORY TIMELINE What we had to do • Address the situation minus emotion • if you lose your head, you lose • Prepare the flares • Ask for help from other ships IMMEDIATELY • TELL EVERYONE the ship is taking on water • Check the doors before you open them
- 24. FLOOD DOOR PIO phone call Monday • Wasn‟t prepped • Elvis question • Potentially widened the hole Fixed
- 25. FLOOD DOOR
- 26. MY TITANIC STORY TIMELINE Auditor‟s release • Water rushed in Fired off the flares • Statements one and two Stuck with the communication plan • You have one, right?
- 27. MY TITANIC STORY TIMELINE Wednesday • Water stopped rushing in No media calls Kept PIOs tight
- 28. MY TITANIC STORY TIMELINE Thursday • Announced the Captain was „lost at sea‟ The ship did NOT sink Began repairs
- 29. MY TITANIC STORY TIMELINE Epilogue • Internal „stuffs‟ • Sparks Preparing for next voyage
- 30. THE NEW SHIP
- 31. HILBRECHT‟S MAXOMS Transparency • Be upfront, be certain, be open • „I don‟t know‟ IS a response • „No comment‟ is a POSTURE • Be available and responsive Relationships • Keep them, ask for help, be real
- 32. CRISIS TOOLS Your brain • Think first, speak second. Let me get back to you…and DO get back to them. Your mouth • YOU are the voice of your company or your client‟s company. See Above Transparency = confidence= believability=quick-er
Notes de l'éditeur
- Your organization. Your client’s organization. It’s unstoppable. It’s colossal. It’s Unsnkable. Dude! You hear that, RUN!
- Your client. Your shareholders. FULL STEAM AHEAD.
- Above the surface is what the public sees. Most don’t see (or know) what is beneath the surface EVEN if the water seems clear and transparent. Icebergs don’t move, don’t navigate (like sharks do). Icebergs are there and they are waiting for something to HIT them.
- Public Affairs, Public Information, Public Relations experts are the lifeboat of an organization. You can’t save everyone. You hate to admit, you have to make a judgment call of who’s worthy or the best possible outcome. Women and children first isn’t a throw to chivalry. It’s survival of a group, community, organization or subset of a species. We have to minimize the loss to the whole.
- TransparencyBe upfront, be certain, be open—you will be considered real!‘I don’t know’ IS a response‘No comment’ is a POSTURE. Don’t be that guy/galBe available and responsive. Silence defilade is bad bad bad.“We were unable to reach officials from (your company) for comment” Looks like you’re dodging.RelationshipsKeep them, ask for help, be real
- Your brainThink first, speak second. Let me get back to you…and DO get back to them.I’m right in the middle of something something…can I get back with you in five minutes?Your mouthYOU are the voice of your company or your client’s company. See Above I don’t know about that, but what I DO know is…I can’t comment on their policy, but what I CAN say is…Transparency = confidence= believability=quick-er death of the story.Our media flight was over by Thursday.