The document discusses Sanoma Ventures' strategy for investing in startups, including their focus on consumer web, mobile, video, e-commerce, and advertising tech startups with unique products that solve real problems, international growth potential, and strong founding teams. It provides an overview of Sanoma Ventures' investment criteria and process, examples of companies in their existing portfolio, and trends they are watching in areas like quantified self, education technology, and big data.

1. Ask the investor:
Sanoma on investing in start-ups
MediaParade, Hoofddorp, April 17, 2013

2. why invest in start-ups?
what criteria to use?
the investment process
our portfolio
spotted @ sxsw
Q&A
ventures

3. chemical engineering /
mckinsey / mba / sanoma
!nance & strategy / product
development / recruiting
family-man / music-maker /
vintage-lover / internet-geek
ventures

4. why invest in start-ups?

5. access to unrestricted innovation
by entrepreneurial talent

6. create options for future portfolio
expansion and revenue growth

7. value creation, through media
exposure, expertise, business
network and mentoring

8. right time: growing
entrepreneurial and incubator
activity and !nancing demand

9. what criteria to use?

10. scope
• consumer web
• mobile & tablet start-ups with
live product
• video & connected tv
and !rst
• e-commerce customers
• advertising & marketing services
• e-learning
ventures

11. people

12. ambition
dedication
execution mentality
complementarity / diversity
track-record
ventures

13. product

14. uniqueness
solving a real problem
business model
scalability/virality
!t with sanoma
ventures

15. plan

16. international market
customer acquisition
technical roadmap
resource planning
cash management
ventures

17. the investment process

18. what we o"er
• working capital
• media exposure
• online expertise
• business network
• strategic & !nancial guidance
• investment size: €100k-500k
ventures

19. 3 wks 3 wks 3 wks 3 wks 3 wks
3. planning & 4. decision
1. orientation 2. assessment 5. execution
negotiation making
• Business plan • Pitch to group • Discuss • 2nd round • Due Diligence
screening • Investment roadmap, feedback from investigation
• Meet the team assessment experts
budget and • DD report*
• Info document* • 1st round mediaplan • Investment • Finalize and
Feedback from • Investment and proposal* sign contracts
experts option • Media sales
• Term sheet* agreement*
150 50 25 12 8 6
ventures

20. our portfolio

22. Nominated
best mobile app
Selected as ‘best
discount app’ by
iPhoneclub

23. Finalist and
Nominated
winner of EUR 100,000
best web app

24. 18

27. our portfolio
• consumer web: Peerby, Virtuagym
• mobile & tablet: Scoupy
• video & tv:
• e-commerce: Vault79, Truly Yours, Brandkids
• advertising & marketing services:
• e-learning:
ventures

28. spotted @ sxsw

30. “don’t get distracted by the noise”

31. • quanti!ed self: e-health
• "ipping the classroom: e-learning
• maker culture: 3D-scanning & printing
• visual storytelling: photo/video creation & curation
• revolution in local retail: mobile services
• big data: predictive analytics
• the new interface: gesture control
ventures

32. CitySeed

33. Wanelo

34. Tinder

35. Vine

36. Q&A

37. more info:
www.sanomaventures.com
@sanomaventures | @kienhuis