At Bobsled Marketing, we work with large consumer brands that register millions of dollars (or tens of millions of dollars) in sales each year. Managing such large accounts is definitely not an easy task, but it is an experience we welcome as we get to see first hand just how powerful Amazon can be when using the right tools to reach millions of consumers. In a recent interview with Chris Guthrie for the SellerCast podcast, I shared some of the most important lessons we learned from working with such large brands on Amazon. For those of you just starting their journey in the marketplace or for those old hats looking to improve their game on Amazon, the following lessons are essential in planning a successful sales strategy that will grow your revenue. For more detailed Amazon guides, please visit www.bobsledmarketing.com/our-blog

1. what big brands
do differently on

2. lesson 1

3. your product
assortment

4. lesson 2

5. forecasting and
management

8. lesson 3

9. not relying on

10. your own
e-commerce
store

11. brick & mortar
retail stores

12. other
marketplaces

13. lesson 4

14. pay-per-click
advertising

15. wasted spend:
unprofitable
campaigns
budget or bids
too low to
generate results

16. lesson 5

17. big brands

18. “look at what your
strengths are as a
business, and what the
opportunities are, and
recognize that you’re not
necessarily going to do a
great job of executing on
those opportunities”

19. individual
consultant
agency

20. are you
ready?