Content marketing tips that won't break the bank (or your spirit)

•

4 j'aime•4,720 vues

Kirsty Hulse

How to create excellent content without a huge price tag.

Marketing

Coverage
Reach
Engagement
Traffic
Conversion

Short/mid term solution:
Make it easier to execute
Make it easier to buy

Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply

Step 1: Ideas, not assets,
are everything

“Value” questions will
continue to get harder.

4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change

@kirsty_hulse
Congratulations! You
win FREE LINKS!

Submit founder
and entrepreneur
interviews

Product launches
Investment wins
New hires
New clients
Regionally based

@kirsty_hulse
You do not need to
spend a lot to create
engaging content

20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute

@kirsty_hulse
Get other companies to
create content for you

We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort

Total campaign time
and cost = 2 days
Lovely links

Link
to
client
Link to
architects we
partnered with

Recommandé

What B2B Buyers Really Want You to Know (But Are Afraid – or Just too Busy – ...Sales Hacker

The 5 Pillars of Successful Inbound MarketingInfluence Agents

Social Media in the Era of Inbound MarketingHeinz Marketing Inc

How to Email CXOs: Tips from real cold emailsDatanyze

The "Happy Juice" Principle: Marketing that Captures and Converts [Webinar]Internet Marketing Software - WordStream

The Content Comeback - BrightonSEOShannon McGuirk

Engage with InsightsLinkedIn Sales Solutions

Webinar Slide Deck: Where Does Social Selling Fit In Your Sales Process?InsideSales.com

Recommandé

What B2B Buyers Really Want You to Know (But Are Afraid – or Just too Busy – ...Sales Hacker

The 5 Pillars of Successful Inbound MarketingInfluence Agents

Social Media in the Era of Inbound MarketingHeinz Marketing Inc

How to Email CXOs: Tips from real cold emailsDatanyze

The "Happy Juice" Principle: Marketing that Captures and Converts [Webinar]Internet Marketing Software - WordStream

The Content Comeback - BrightonSEOShannon McGuirk

Engage with InsightsLinkedIn Sales Solutions

Webinar Slide Deck: Where Does Social Selling Fit In Your Sales Process?InsideSales.com

Applying Content Marketing Strategies to Indirect Sales EnvironmentsAllbound, Inc.

5 Marketing Automation Myths -- DEBUNKEDRingLead

Linkedinfool proofguidetosocialselling-final-soharddbwarezSoHarD_dB_wAREz

10 content writing tricks to gain more traffic for your websiteViselance

How to Build your Sales PipelineToutApp, Inc.

Guide to Inbound MarketingBen Crouch

Copywriting tips for better resultsGail Lockyer

Top 5 LinkedIn challenges and how to fix themKathryn E. Nunez

Sales Enablement Best Practices Peter Mollins

Smart Lead GenerationSales Hacker

Heather growth marketing conf 2016Vasil Azarov

A Day in the Life of a LinkedIn Social Seller Judy Tian

Stephen Bateman, Smart InsightsDMX Dublin

Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke

11 unignorable stats for inbound marketingNet-Results Marketing Automation

Outbound Masterclass: How to Cold Call, Email, and Social Sell like a proAndy Culligan

How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland

Amy Bishop — Leveraging the SEMrush PPC Keyword ToolSemrush

How to Create a MARKETING PROPOSALJason Swenk

Messaging BasicsJim Holbrook

SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND

B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de

Contenu connexe

Tendances

Applying Content Marketing Strategies to Indirect Sales EnvironmentsAllbound, Inc.

5 Marketing Automation Myths -- DEBUNKEDRingLead

Linkedinfool proofguidetosocialselling-final-soharddbwarezSoHarD_dB_wAREz

10 content writing tricks to gain more traffic for your websiteViselance

How to Build your Sales PipelineToutApp, Inc.

Guide to Inbound MarketingBen Crouch

Copywriting tips for better resultsGail Lockyer

Top 5 LinkedIn challenges and how to fix themKathryn E. Nunez

Sales Enablement Best Practices Peter Mollins

Smart Lead GenerationSales Hacker

Heather growth marketing conf 2016Vasil Azarov

A Day in the Life of a LinkedIn Social Seller Judy Tian

Stephen Bateman, Smart InsightsDMX Dublin

Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke

11 unignorable stats for inbound marketingNet-Results Marketing Automation

Outbound Masterclass: How to Cold Call, Email, and Social Sell like a proAndy Culligan

How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland

Amy Bishop — Leveraging the SEMrush PPC Keyword ToolSemrush

How to Create a MARKETING PROPOSALJason Swenk

Tendances (19)

Applying Content Marketing Strategies to Indirect Sales Environments

5 Marketing Automation Myths -- DEBUNKED

Linkedinfool proofguidetosocialselling-final-soharddbwarez

10 content writing tricks to gain more traffic for your website

How to Build your Sales Pipeline

Guide to Inbound Marketing

Copywriting tips for better results

Top 5 LinkedIn challenges and how to fix them

Sales Enablement Best Practices

Smart Lead Generation

Heather growth marketing conf 2016

A Day in the Life of a LinkedIn Social Seller

Stephen Bateman, Smart Insights

Pairing B2B Content Marketing with Video - How to get customers faster

11 unignorable stats for inbound marketing

Outbound Masterclass: How to Cold Call, Email, and Social Sell like a pro

How To Get Clients & Sell Without Selling (Social Selling)

Amy Bishop — Leveraging the SEMrush PPC Keyword Tool

How to Create a MARKETING PROPOSAL

Similaire à Content marketing tips that won't break the bank (or your spirit)

Messaging BasicsJim Holbrook

SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND

B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de

Brand conversation 052714Mosaic Partners LLC

The Science of Building Actionable Buyer PersonasScripted.com

Content marketing workshop in Athens with Michael Leander, part 1 of 2Michael Leander

Predictable revenue guide to tripling your sales part 2 - marketing + netsAaron Ross

Predictable revenue guide to tripling your sales part 2 - marketing + netsVichitpong Sattawongsa

Vendemore WorkShop - A more efficient content marketing 2014Vendemore [A Bisnode Company]

The Case for Content MarketingMLT Creative

Secrets of the Marketing ProsAccelerated Marketing

IDI Conference 2015 - Is social media a useful business tool or a waste of time?Marketing CoPilot - Marie Wiese

The 10 most frequently asked marketing questionSheejo George

Danny Bermant CIM Spring Marketing Conference 2015CIM East of England

Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + NetsJoshua Loomis

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...The Center for Sales Strategy

Intro to Copywriting (Part 1)Noha Fathi

Rri bm webinar slides v2Pam Hendrickson Consulting Group

Kaseya Connect 2013: How to Get IT Clients to Find You, Like You and Hire YouKaseya

5 Content Marketing Trends for 2020ScribbleLive

Similaire à Content marketing tips that won't break the bank (or your spirit) (20)

Messaging Basics

SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013

B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC

Brand conversation 052714

The Science of Building Actionable Buyer Personas

Content marketing workshop in Athens with Michael Leander, part 1 of 2

Predictable revenue guide to tripling your sales part 2 - marketing + nets

Vendemore WorkShop - A more efficient content marketing 2014

The Case for Content Marketing

Secrets of the Marketing Pros

IDI Conference 2015 - Is social media a useful business tool or a waste of time?

The 10 most frequently asked marketing question

Danny Bermant CIM Spring Marketing Conference 2015

Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + Nets

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...

Intro to Copywriting (Part 1)

Rri bm webinar slides v2

Kaseya Connect 2013: How to Get IT Clients to Find You, Like You and Hire You

5 Content Marketing Trends for 2020

Plus de Kirsty Hulse

Unicorns v dinosaurs: How to be creative when nobody wants you toKirsty Hulse

Mozcon 2016 - Building Links in 2016Kirsty Hulse

SEO: Getting PersonalKirsty Hulse

HOW TO MAKE FRIENDS AND GET LINKSKirsty Hulse

When our affair with content means we cheat on conversionKirsty Hulse

Learn inboundKirsty Hulse

Brighton April 2015 - Schema, JSON-LD & the semantic webKirsty Hulse

Earning Links Through Audience Segmentation Brighton SEO 2014Kirsty Hulse

Kirsty hulse the death of linkbuildingKirsty Hulse

Linkdex igaming1Kirsty Hulse

Link removals prezzo finKirsty Hulse

Link removals prezzoKirsty Hulse

Plus de Kirsty Hulse (12)

Unicorns v dinosaurs: How to be creative when nobody wants you to

Mozcon 2016 - Building Links in 2016

SEO: Getting Personal

HOW TO MAKE FRIENDS AND GET LINKS

When our affair with content means we cheat on conversion

Learn inbound

Brighton April 2015 - Schema, JSON-LD & the semantic web

Earning Links Through Audience Segmentation Brighton SEO 2014

Kirsty hulse the death of linkbuilding

Linkdex igaming1

Link removals prezzo fin

Link removals prezzo

Dernier

Introduction to marketing Management NotesKiranTiwari42

Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International

Llanai Buyer Persona & Segmentation StrategyMarianna Nakou

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days

HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller

SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1

AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista

Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days

2024 WTF - what's working in mobile user acquisitionJohn Koetsier

Exploring the Impact of Social Media Trends on Society.pdfolivalibereo

Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal

Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava

Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa

Paul Russell Confidential Resume for Fahlo.pdfpaul8402

Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1

History of JWT by The Knowledge Center.pdfwilliam charnock

social media optimization complete indroductioninfoshraddha747

Dernier (20)

Introduction to marketing Management Notes

Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck

Llanai Buyer Persona & Segmentation Strategy

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...

HAGAN_Katalog_Saison23-24_Overview_Preview

SEO and Digital PR - How to Connect Your Teams to Maximise Success

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx

AMAZON Copywriting Portfolio by Cielo Evangelista

Agencia Marketing Branding Measurement Certification Google Ads Abril 2024

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...

2024 WTF - what's working in mobile user acquisition

Exploring the Impact of Social Media Trends on Society.pdf

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Professional Sales Representative by Sahil Srivastava.pptx

Gen Z and Millennial Debit Card Use Survey.pdf

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...

Paul Russell Confidential Resume for Fahlo.pdf

Master the art of Social Selling to increase sales by fostering relationships...

History of JWT by The Knowledge Center.pdf

social media optimization complete indroduction

Content marketing tips that won't break the bank (or your spirit)

1. Content marketing tips that won’t break the bank (or your spirit) @kirsty_hulse @manym1nd5 #searchleeds

2. Let me tell you a secret...

7. 56% said links

10.

11.

12.

13. Coverage Reach Engagement Traffic Conversion

14.

15. Long term: Diversity our objectives Pimp our data Become PR and brand experts Become qualified business consultants Nail creative execution

16.

17.

18.

19. Short/mid term solution: Make it easier to execute Make it easier to buy

20. Short term: Ideas, not assets, are everything Volume is imperative Create assets cheaply

21.

22. Step 1: Ideas, not assets, are everything

23.

24. I got bored screenshotting logos.

25.

26.

27.

28. These are all brand stories

29. “Don’t create content directly about a brand, it’s seen as commercial and you won’t get links.”

30. 2018+ Don’t be afraid to know a brand and lead with it

31. Know a brand: 1. What are the 3 core objectives? 2. What is the value proposition? 3. What is the USP? 4. What is the consistent message?

32. I made a template! Email me.

33. What if my brand is just a bit shit?

34.

35. Step 2: Volume is imperative

36. Who’s ever had a massive campaign flop?

37.

38. “Value” questions will continue to get harder.

39.

40. 4 monthly smaller campaigns Quarterly sexy sexy content campaign Lots of room for error and change

41. Step 3: Create content cheaply

42. @kirsty_hulse Are you a business?

43. @kirsty_hulse Congratulations! You win FREE LINKS!

44. Submit founder and entrepreneur interviews

45.

46. Product launches Investment wins New hires New clients Regionally based

47. @kirsty_hulse You do not need to spend a lot to create engaging content

48.

49.

50.

51. 20% increase in traffic 4 leads Cost $249 Required no developer time 1 day to distribute

52.

53. Quizzes

54. $25

55. Free

56. Free

57. @kirsty_hulse Get other companies to create content for you

58.

59. We got some architects to draw up some designs for a structurally sound, historically accurate pillow fort

60. In case you’re interested...

61. Total campaign time and cost = 2 days Lovely links

62. Link to client Link to architects we partnered with

63. http://timeline.knightlab.com

64.

65. In summary...

66.

67.

68.

69.

70. Thank you!