SlideShare a Scribd company logo
1 of 54
Download to read offline
HOW TO START USING ANALYTICS WITHOUT FEELING
OVERWHELMED




 Lars Lofgren
 Marketing Analyst - June 2012   info@kissmetrics.com - Confidential - Do not distribute
@larslofgren #KISSwebinar
We’ll cover...




1   What’s the point of analytics?

2   A treasure map for dealing with data

3   4 Google Analytics tactics you can use right
    now
How do you know what works?




   In business, we build as fast as we
  can. New projects, new products, and
             new customers.
8*6*(9':&$2#;(/(4&'6-'<&<+(92=$&"#2#'6
   The Lean Startup


)".
 $,;-                                              3'6
(60",                                               D"
$(,
                          8+$60




                  9"4),           7"4-+)"
Build
Measure
Learn
If you want to win, focus on speed




   The more times you go through the
  cycle, the better your business will be.
Analytics is critical for measuring and learning




    Analytics makes the Measure and
         Learn steps MUCH faster.
TIME FOR THE
Treasure Map
Guiding Principle #1




            AVOID VANITY
           Metrics
These are vanity metrics
No connection to your business




    Vanity metrics make us feel good
    when they improve but they don’t
        help us grow our business.
Web analytics is vanity metrics




  In Google Analytics, vanity metrics are
                 everywhere.
Vanity metrics are a distraction
Difficult to take action




   If pageviews go up, what should you
                           do?
Be careful with web analytics




   Improving traffic doesn’t necessarily
          improve your business.
Google Analytics Tactic #1




 1   Pageviews

 2   Time on site

 3   Pages/visit

 4   Visits

 5   Bounce rate
Guiding Principle #2




                FOCUS ON
     Customers
How do we focus on our customers?




     Using customer analytics is the
               easiest way.
What if I don’t have customer analytics?




      Even when using web analytics,
     always focus on your customers.
How can we tell what’s working?
This tells us where our customers come from
Google Analytics Tactic #2




  How to Setup Google Analytics Goals:

 blog.kissmetrics.com/critical-goal-types
Google Analytics Tactic #3
Always ask yourself this question:




    I see all this data on my traffic. But
         where are my customers?
Guiding Principle #3




      DO CUSTOMERS COME
              Back?
Who gets credit?




   Google Analytics gives credit to the
        most recent traffic source.
Conversions get split up
Only possible when tracking real people




   We need to track where customers
  first come from and the total revenue
          we receive from them.
This data include returning customers
Stop guessing




 Always know how well your marketing
                is doing.
Guiding Principle #4




             TRACK YOUR
            Funnel
Define your funnel




    What steps does someone take to
         become your customer?
Funnels track two metrics at each step




  1   The number of people at each step

  2   The percentage of people that move to
      the next step (conversion rate)
Google Analytics Tactic #4
How to setup Google Analytics Funnels




 blog.kissmetrics.com/critical-goal-types
Most businesses don’t have a single path
A customer analytics funnel
Focus on your business




   Instead of forcing your business to
  match a Google Analytics funnel, use
  customer analytics funnels to match
              your business.
Guiding Principle #5




         START WITH YOUR
  Benchmarks
Your metrics will be different




    Every business is unique, establish
           your own benchmarks.
Compare yourself to yourself
5 Guiding Principles to Find Treasure




 1   Avoid vanity metrics

 2   Focus on customers

 3   Find out if customers come back

 4   Track your funnel

 5   Establish benchmarks
4 Google Analytics Tactics




 1   Avoid vanity metrics

 2   Setup Google Analytics goals

 3   Use those magic buttons for goal data

 4   Build a funnel

 blog.kissmetrics.com/critical-goal-types
WHAT’S THE
Next Step?
Get customer analytics




      When you collect data on your
      customers, this is even easier.
Get reports on real people
Every point of engagement for a customer


“IT’S NOT JUST ANONYMOUS NUMBER...THESE ARE PEOPLE AND I CAN ACT ON THAT.”
Why is customer analytics so great?




 1   Add accountability to your marketing

 2   No vanity metrics

 3   Build funnels to match your business

 4   Know what your customers are using
Who offers customer analytics?
Other options?




   Pay an engineer $100,000+ in salary
             to build it for you.
Q&A Time!
    Lars Lofgren
 llofgren@kissmetrics.com
        @larslofgren

More Related Content

What's hot

Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...Optimizely
 
User Experience as Competitive Advantage
User Experience as Competitive AdvantageUser Experience as Competitive Advantage
User Experience as Competitive AdvantageKalle Tiihonen
 
BounceX Client Presentation
BounceX Client PresentationBounceX Client Presentation
BounceX Client PresentationSam Schwamm
 
Opticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOpticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
 
Optimized Online Marketing in Facebook (Smartly.io)
Optimized Online Marketing in Facebook (Smartly.io)Optimized Online Marketing in Facebook (Smartly.io)
Optimized Online Marketing in Facebook (Smartly.io)Markus Ojala
 
A/B Testing Blueprint | Pirate Skills
A/B Testing Blueprint | Pirate SkillsA/B Testing Blueprint | Pirate Skills
A/B Testing Blueprint | Pirate SkillsPirate Skills
 
Leveraging User Data w/ Betterment's PM
Leveraging User Data w/ Betterment's PMLeveraging User Data w/ Betterment's PM
Leveraging User Data w/ Betterment's PMProduct School
 
Improving PPC Campaign Effectiveness Through Pipeline Measurement
Improving PPC Campaign Effectiveness Through Pipeline MeasurementImproving PPC Campaign Effectiveness Through Pipeline Measurement
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
 
Opticon 2015-Collaborating to Scale
Opticon 2015-Collaborating to ScaleOpticon 2015-Collaborating to Scale
Opticon 2015-Collaborating to ScaleOptimizely
 
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...saastr
 
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
 
Content Experiences That Drive Revenue
Content Experiences That Drive RevenueContent Experiences That Drive Revenue
Content Experiences That Drive RevenueOptimizely
 
Conversion Tracking Template | Pirate Skills
Conversion Tracking Template | Pirate SkillsConversion Tracking Template | Pirate Skills
Conversion Tracking Template | Pirate SkillsPirate Skills
 
Conversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistConversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistWebanalisten .nl
 
Who's buying from your website? An intro to Google Analytics.
Who's buying from your website? An intro to Google Analytics.Who's buying from your website? An intro to Google Analytics.
Who's buying from your website? An intro to Google Analytics.Acuity Scheduling
 
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...Analytics Configuration Strategies that Add Value for Your Clients - David Vo...
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
 
"10 best practices for adwords" by Etienne Alcouffe from Effilab
"10 best practices for adwords" by Etienne Alcouffe from Effilab"10 best practices for adwords" by Etienne Alcouffe from Effilab
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
 
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User TrainingGoogle Analytics: Introduction & User Training
Google Analytics: Introduction & User TrainingMatt Trimmer
 
Multifamily Edge
Multifamily EdgeMultifamily Edge
Multifamily Edgejcyphers
 

What's hot (20)

Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...
 
User Experience as Competitive Advantage
User Experience as Competitive AdvantageUser Experience as Competitive Advantage
User Experience as Competitive Advantage
 
905 keynote massey
905 keynote massey905 keynote massey
905 keynote massey
 
BounceX Client Presentation
BounceX Client PresentationBounceX Client Presentation
BounceX Client Presentation
 
Opticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOpticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & Team
 
Optimized Online Marketing in Facebook (Smartly.io)
Optimized Online Marketing in Facebook (Smartly.io)Optimized Online Marketing in Facebook (Smartly.io)
Optimized Online Marketing in Facebook (Smartly.io)
 
A/B Testing Blueprint | Pirate Skills
A/B Testing Blueprint | Pirate SkillsA/B Testing Blueprint | Pirate Skills
A/B Testing Blueprint | Pirate Skills
 
Leveraging User Data w/ Betterment's PM
Leveraging User Data w/ Betterment's PMLeveraging User Data w/ Betterment's PM
Leveraging User Data w/ Betterment's PM
 
Improving PPC Campaign Effectiveness Through Pipeline Measurement
Improving PPC Campaign Effectiveness Through Pipeline MeasurementImproving PPC Campaign Effectiveness Through Pipeline Measurement
Improving PPC Campaign Effectiveness Through Pipeline Measurement
 
Opticon 2015-Collaborating to Scale
Opticon 2015-Collaborating to ScaleOpticon 2015-Collaborating to Scale
Opticon 2015-Collaborating to Scale
 
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's ...
 
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...
 
Content Experiences That Drive Revenue
Content Experiences That Drive RevenueContent Experiences That Drive Revenue
Content Experiences That Drive Revenue
 
Conversion Tracking Template | Pirate Skills
Conversion Tracking Template | Pirate SkillsConversion Tracking Template | Pirate Skills
Conversion Tracking Template | Pirate Skills
 
Conversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistConversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela Quist
 
Who's buying from your website? An intro to Google Analytics.
Who's buying from your website? An intro to Google Analytics.Who's buying from your website? An intro to Google Analytics.
Who's buying from your website? An intro to Google Analytics.
 
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...Analytics Configuration Strategies that Add Value for Your Clients - David Vo...
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...
 
"10 best practices for adwords" by Etienne Alcouffe from Effilab
"10 best practices for adwords" by Etienne Alcouffe from Effilab"10 best practices for adwords" by Etienne Alcouffe from Effilab
"10 best practices for adwords" by Etienne Alcouffe from Effilab
 
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User TrainingGoogle Analytics: Introduction & User Training
Google Analytics: Introduction & User Training
 
Multifamily Edge
Multifamily EdgeMultifamily Edge
Multifamily Edge
 

Viewers also liked

Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013Passle
 
Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...MarketingSherpa
 
Human resonance for leaders pap 2015
Human resonance for leaders pap 2015Human resonance for leaders pap 2015
Human resonance for leaders pap 2015Bernhard K.F. Pelzer
 
Using Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC PerformanceUsing Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC PerformanceSam Owen
 
The Social Consumer Study
The Social Consumer StudyThe Social Consumer Study
The Social Consumer StudyDon Bulmer
 
Brand Equity Measures
Brand Equity MeasuresBrand Equity Measures
Brand Equity Measuressat2coolguy
 
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...Affinitive
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsAaron Corson
 
Facebook Application Marketing
Facebook Application MarketingFacebook Application Marketing
Facebook Application MarketingPete Mauro
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
 
Inactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation StrategiesInactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation StrategiesSilverpop
 
Buddymedia: Strategies for effective facebook wall posts
Buddymedia: Strategies for effective facebook wall postsBuddymedia: Strategies for effective facebook wall posts
Buddymedia: Strategies for effective facebook wall postsChris Rawlinson
 
Designing Your Reputation System
Designing Your Reputation SystemDesigning Your Reputation System
Designing Your Reputation SystemBryce Glass
 
Putting the Fun in Functional
Putting the Fun in FunctionalPutting the Fun in Functional
Putting the Fun in FunctionalAmy Jo Kim
 
Naked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economyNaked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economySteven Fisher
 

Viewers also liked (15)

Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
Why So Many Businesses are Hopeless at Blogging - New Statistics for 2013
 
Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...Email Optimization: A discussion about how A/B testing generated $500 million...
Email Optimization: A discussion about how A/B testing generated $500 million...
 
Human resonance for leaders pap 2015
Human resonance for leaders pap 2015Human resonance for leaders pap 2015
Human resonance for leaders pap 2015
 
Using Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC PerformanceUsing Single Keyword Ad Groups To Drive PPC Performance
Using Single Keyword Ad Groups To Drive PPC Performance
 
The Social Consumer Study
The Social Consumer StudyThe Social Consumer Study
The Social Consumer Study
 
Brand Equity Measures
Brand Equity MeasuresBrand Equity Measures
Brand Equity Measures
 
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Prog...
 
The Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing CampaignsThe Response Rates of Personalized Cross-Media Marketing Campaigns
The Response Rates of Personalized Cross-Media Marketing Campaigns
 
Facebook Application Marketing
Facebook Application MarketingFacebook Application Marketing
Facebook Application Marketing
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You Started
 
Inactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation StrategiesInactive Email Subscribers Reactivation Strategies
Inactive Email Subscribers Reactivation Strategies
 
Buddymedia: Strategies for effective facebook wall posts
Buddymedia: Strategies for effective facebook wall postsBuddymedia: Strategies for effective facebook wall posts
Buddymedia: Strategies for effective facebook wall posts
 
Designing Your Reputation System
Designing Your Reputation SystemDesigning Your Reputation System
Designing Your Reputation System
 
Putting the Fun in Functional
Putting the Fun in FunctionalPutting the Fun in Functional
Putting the Fun in Functional
 
Naked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economyNaked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economy
 

Similar to How to Start Using Analytics Without Feeling Overwhelmed

Metrics and Analytics
Metrics and AnalyticsMetrics and Analytics
Metrics and AnalyticsCLUÈ
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesAlgorand
 
SEO Habits of World Class Companies - 12/03/13 slides
SEO Habits of World Class Companies -  12/03/13 slidesSEO Habits of World Class Companies -  12/03/13 slides
SEO Habits of World Class Companies - 12/03/13 slidesDemandWave
 
Everyone likes more revenue. Inbound Marketing increases Sales.
Everyone likes more revenue. Inbound Marketing increases Sales.Everyone likes more revenue. Inbound Marketing increases Sales.
Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
 
8 Expert Lead Gen Tips for CMOs - slides
8 Expert Lead Gen Tips for CMOs - slides8 Expert Lead Gen Tips for CMOs - slides
8 Expert Lead Gen Tips for CMOs - slidesDemandWave
 
EXCERPT-BMR-2013-Marketing-Analytics.pdf
EXCERPT-BMR-2013-Marketing-Analytics.pdfEXCERPT-BMR-2013-Marketing-Analytics.pdf
EXCERPT-BMR-2013-Marketing-Analytics.pdfapurva joshi
 
Automate your Marketing and Increase ROI-final
Automate your Marketing and Increase ROI-finalAutomate your Marketing and Increase ROI-final
Automate your Marketing and Increase ROI-finalJohn Reints
 
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
 
Digital marketing-strategy-e book
Digital marketing-strategy-e bookDigital marketing-strategy-e book
Digital marketing-strategy-e booksiammahmud4
 
Digital marketing-strategy
Digital marketing-strategy Digital marketing-strategy
Digital marketing-strategy moadsalem
 
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...Alexander Abell
 
SEO Habits of World Class Companies - Webinar Slides
SEO Habits of World Class Companies - Webinar SlidesSEO Habits of World Class Companies - Webinar Slides
SEO Habits of World Class Companies - Webinar SlidesDemandWave
 
Stop Guessing & Get Smart with Lead Attribution
Stop Guessing & Get Smart with Lead AttributionStop Guessing & Get Smart with Lead Attribution
Stop Guessing & Get Smart with Lead AttributionDemandWave
 
Finding the one growth metric that matters
Finding the one growth metric that mattersFinding the one growth metric that matters
Finding the one growth metric that mattersSean Ellis
 
Digital Strategy & Planning
Digital Strategy & PlanningDigital Strategy & Planning
Digital Strategy & PlanningMicah Timileyin
 

Similar to How to Start Using Analytics Without Feeling Overwhelmed (20)

Analytics for Startups
Analytics for StartupsAnalytics for Startups
Analytics for Startups
 
Metrics and Analytics
Metrics and AnalyticsMetrics and Analytics
Metrics and Analytics
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
 
SEO Habits of World Class Companies - 12/03/13 slides
SEO Habits of World Class Companies -  12/03/13 slidesSEO Habits of World Class Companies -  12/03/13 slides
SEO Habits of World Class Companies - 12/03/13 slides
 
Everyone likes more revenue. Inbound Marketing increases Sales.
Everyone likes more revenue. Inbound Marketing increases Sales.Everyone likes more revenue. Inbound Marketing increases Sales.
Everyone likes more revenue. Inbound Marketing increases Sales.
 
8 Expert Lead Gen Tips for CMOs - slides
8 Expert Lead Gen Tips for CMOs - slides8 Expert Lead Gen Tips for CMOs - slides
8 Expert Lead Gen Tips for CMOs - slides
 
EXCERPT-BMR-2013-Marketing-Analytics.pdf
EXCERPT-BMR-2013-Marketing-Analytics.pdfEXCERPT-BMR-2013-Marketing-Analytics.pdf
EXCERPT-BMR-2013-Marketing-Analytics.pdf
 
Automate your Marketing and Increase ROI-final
Automate your Marketing and Increase ROI-finalAutomate your Marketing and Increase ROI-final
Automate your Marketing and Increase ROI-final
 
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles
 
Analytics for startups
Analytics for startupsAnalytics for startups
Analytics for startups
 
Digital marketing-strategy-e book
Digital marketing-strategy-e bookDigital marketing-strategy-e book
Digital marketing-strategy-e book
 
Digital marketing-strategy
Digital marketing-strategy Digital marketing-strategy
Digital marketing-strategy
 
Marketing manager playbook
Marketing manager playbookMarketing manager playbook
Marketing manager playbook
 
Is your business ready for marketing automation?
Is your business ready for marketing automation?Is your business ready for marketing automation?
Is your business ready for marketing automation?
 
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...
 
SEO Habits of World Class Companies - Webinar Slides
SEO Habits of World Class Companies - Webinar SlidesSEO Habits of World Class Companies - Webinar Slides
SEO Habits of World Class Companies - Webinar Slides
 
Stop Guessing & Get Smart with Lead Attribution
Stop Guessing & Get Smart with Lead AttributionStop Guessing & Get Smart with Lead Attribution
Stop Guessing & Get Smart with Lead Attribution
 
Finding the one growth metric that matters
Finding the one growth metric that mattersFinding the one growth metric that matters
Finding the one growth metric that matters
 
Digital Strategy & Planning
Digital Strategy & PlanningDigital Strategy & Planning
Digital Strategy & Planning
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
 

More from Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

More from Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Recently uploaded

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 

Recently uploaded (20)

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 

How to Start Using Analytics Without Feeling Overwhelmed

Editor's Notes

  1. \n
  2. \n
  3. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  46. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  47. \n
  48. \n
  49. \n
  50. I&amp;#x2019;d like to show a report of how people are engaging with a business over time. I thought this slide was perfect but I&amp;#x2019;m open to other ideas.\n
  51. Let&amp;#x2019;s take an Apple product for example.\nIt&amp;#x2019;s obvious to use Apple as a case study for user experience. Their whole business model is built on UX and delighting their customers.\n
  52. \n
  53. \n
  54. \n