Google Q4 2012 Quarterly Earnings Summary

1. Q4 2012
Quarterly Earnings
Summary

2. Fourth Quarter 2012 Highlights
Please note: Results from Motorola Home are presented as net loss from discontinued operations on the
consolidated statements of income, and are excluded from all other results unless otherwise noted. Previously
reported quarters have been adjusted to conform with current period presentation.
• Consolidated revenues growth of 36% Y/Y and 8% Q/Q. Including Home,
consolidated revenues growth would have been 44% Y/Y and 8% Q/Q.
– Consolidated revenues were $14.4 billion. Including Home, consolidated revenues would have been $15.2 billion.
• Google revenues (advertising and other) were $12.9 billion
– Google properties revenues increased 18% Y/Y and 12% Q/Q
– Network revenues increased 19% Y/Y and 10% Q/Q
– Other revenues increased 102% Y/Y and 24% Q/Q
• Motorola Mobile revenues (hardware and other) were $1.5 billion.
– Consolidated international revenues (excluding Home) were $7.7 billion
• Operational Highlights
– Strong financial metrics: revenue growth and cash flow
– Continuing to invest in three major areas of focus:
• Core ads: Search and Display advertising
• Businesses demonstrating high consumer success: YouTube, Android, Chrome
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• New businesses where we’re investing to drive adoption and innovation: Social, Enterprise, Commerce, Local

3. Consolidated Quarterly Revenues
$15,000 14,419
$14,000 Q4’12 Y/Y Growth = 36% 13,304 1,514
$13,000 Q4’12 Q/Q Growth = 8%
11,807 1,778
$12,000
843 3,436
$11,000 10,584 10,645
$10,000 9,720
3,133
($ in millions)
9,026 2,983
$9,000 8,575 2,880 2,913
8,440
2,595
$8,000
7,286 2,484
6,775 6,820 2,495 2,427
$7,000
$6,000 2,199
2,036 2,063
$5,000 8,640
7,727
$4,000 7,294 7,312 7,542
6,740
5,879 6,232
$3,000 5,672
4,439 4,499 4,833
$2,000
$1,000
385 410 420 439 666 829
$0 300 258 254 273 269 310
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12
Other Google.com Network Motorola Mobile
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4. U.S. vs. International Revenues – Consolidated
($ in millions)
6,775 6,820 7,286 8,440 8,575 9,026 9,720 10,584 10,645 11,807 13,304 14,419
100%
90%
80%
53% 52% 52% 52% 53% 54% 53% 54% 54% 51% 53%
55%
70%
60%
50%
40%
30%
47% 48% 48% 48% 47% 46% 47% 46% 46% 49% 47%
45%
20%
10%
0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12
US International
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5. Traffic Acquisition Costs
$3,000 30%
$2,500
26.4% 26.4%
25.7% 25.5%
25.3% 25.5%
$2,000 25%
24.5% 24.5% 24.7%
24.2% 24.1%
($ in millions)
23.7%
$1,500 3,076
2,770
2,600
2,453 2,510
2,210
2,069 2,038 2,110
$1,000 20%
1,732 1,805
1,711
$500
$0 15%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12
TAC TAC as % of Advertising Revenues
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6. Consolidated Costs and Expenses
GAAP
($ in millions) Q4'11 Q3'12 Q4'12
Cost of Revenues $3,702 $5,955 $6,213
Percent of revenues 35% 45% 43%
Research & Development $1,298 $1,879 $1,935
Percent of revenues 12% 14% 13%
Sales & Marketing $1,268 $1,710 $1,751
Percent of revenues 12% 13% 12%
General & Administrative $809 $1,020 $1,126
Percent of revenues 8% 8% 8%
Total Costs & Expenses $7,077 $10,564 $11,025
Percent of revenues 67% 79% 76%
Non-GAAP
($ in millions) Q4'11 Q3'12 Q4'12
Cost of Revenues $3,625 $5,768 $6,042
Percent of revenues 34% 43% 42%
Research & Development $1,032 $1,416 $1,487
Percent of revenues 10% 11% 10%
Sales & Marketing $1,163 $1,479 $1,611
Percent of revenues 11% 11% 11%
General & Administrative $721 $882 $1,007
Percent of revenues 7% 7% 7%
Total Costs & Expenses $6,541 $9,545 $10,147
Percent of revenues 62% 72% 70%
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
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7. Profitability
Consolidated
GAAP
($ in millions except per share amounts) Q4'11 Q3'12 Q4'12
Income from Operations $ 3,507 $ 2,740 $ 3,394
Operating Margin 33% 21% 24%
Net Income from continuing operations $ 2,158 $ 2,907
Net Income (loss) from discontinued operations $ 18 $ (21)
Net Income $ 2,705 $ 2,176 $ 2,886
EPS (diluted) - continuing operations $ 6.48 $ 8.68
EPS (diluted) - discontinued operations $ 0.05 $ (0.06)
EPS (diluted) $ 8.22 $ 6.53 $ 8.62
Non-GAAP Q4'12
($ in millions except per share amounts) Q4'11 Q3'12 Q4'12 (With Home)
Income from Operations $ 4,043 $ 3,759 $ 4,272 $ 4,307
Operating Margin 38% 28% 30%
Net Income $ 3,127 $ 2,955 $ 3,568
EPS (diluted) $ 9.50 $ 8.87 $ 10.65
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measures
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8. Profitability (Cont’d)
Google
GAAP ($ in millions) Q3'12 Q4'12
Income from Operations $ 3,263 $ 3,747
Google Operating Margin 28% 29%
Non-GAAP ($ in millions) Q3'12 Q4'12
Income from Operations $ 3,951 $ 4,424
Google Operating Margin 34% 34%
Motorola Mobile
GAAP ($ in millions) Q3'12 Q4'12
Loss from Operations $ (523) $ (353)
Motorola Mobile Operating Margin -29% -23%
Non-GAAP ($ in millions) Q3'12 Q4'12
Loss from Operations $ (192) $ (152)
Motorola Mobile Operating Margin -11% -10%
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measures
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9. Consolidated Free Cash Flow
(including Motorola Home)
($ in millions) Q4'11 Q3'12 Q4'12
Net cash provided by
operating activities $3,924 $4,004 $4,669
Less purchases of property
and equipment ($951) ($872) ($1,020)
Free cash flow (non-GAAP) $2,973 $3,132 $3,649
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10. Overview of Q4 2012 OI&E and FX
• In Interest and Other Income, Net, we recognized net income of $152M for Q4
• In Q4, we recognized $179M of interest income earned on our investments and $71M in net realized
gains.
• We expensed $77M related to our FX cash flow hedging program.
• Excluding gains related to our foreign exchange risk management program, had foreign exchange
rates remained constant from the third quarter of 2012 through the fourth quarter of 2012, our Google
business revenues in the fourth quarter of 2012 would have been $130M lower. Excluding gains
related to our foreign exchange risk management program, had foreign exchange rates remained
constant from the fourth quarter of 2011 through the fourth quarter of 2012, our Google business
revenues in the fourth quarter of 2012 would have been $193M higher.
• In addition, our FX cash flow hedging program allowed us to recognize a benefit of approximately
$37M to Google business international revenue this quarter.
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11. Google Business – Revenues by Geography
($ in millions) Q4'11 Q3'12 Q4'12
United States $4,980 $ 5,416 $ 5,992
United Kingdom 1,064 1,216 1,305
Rest of the world 4,540 4,894 5,608
Total Revenues $10,584 $ 11,526 $ 12,905
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12. Google Business - International Revenues Excluding Hedging and
FX Impact (Y/Y)
($ in millions) Q4'11 Q4'12 ($ in millions) Q3'11 Q3'12
UK revenues (GAAP) $1,064 $1,305 UK revenues (GAAP) $1,047 $1,216
exclude: exclude:
a) f/x impact on Q4'12 revenues using Q4'11 rates (gains)/losses n/a (16) a) f/x impact on Q3'12 revenues using Q3'11 rates (gains)/losses n/a 47
b) hedging gains (6) (1) b) hedging gains - (6)
UK revenues excluding f/x and hedging impact (Non-GAAP) $1,058 $1,288 UK revenues excluding f/x and hedging impact (Non-GAAP) $1,047 $1,257
Y/Y % (Non-GAAP) 22% Y/Y % (Non-GAAP) 20%
($ in millions) Q4'11 Q4'12 ($ in millions) Q3'11 Q3'12
ROW revenues (GAAP) $4,540 $5,608 ROW revenues (GAAP) $4,253 $4,894
exclude: exclude:
a) f/x impact on Q4'12 revenues using Q4'11 rates (gains)/losses n/a 209 a) f/x impact on Q3'12 revenues using Q3'11 rates (gains)/losses n/a 510
b) hedging gains (19) (36) b) hedging gains (1) (56)
ROW revenues excluding f/x and hedging impact (Non-GAAP) $4,521 $5,781 ROW revenues excluding f/x and hedging impact (Non-GAAP) $4,252 $5,348
Y/Y % (Non-GAAP) 28% Y/Y % (Non-GAAP) 26%
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13. Google Business - International Revenues Excluding Hedging and
FX Impact (Q/Q)
($ in millions) Q3'12 Q4'12 ($ in millions) Q2'12 Q3'12
UK revenues (GAAP) $1,216 $1,305 UK revenues (GAAP) $1,175 $1,216
exclude: exclude:
a) f/x impact on Q4'12 revenues using Q3'12 rates (gains)/losses n/a (27) a) f/x impact on Q3'12 revenues using Q2'12 rates (gains)/losses n/a 17
b) hedging gains (6) (1) b) hedging gains (7) (6)
UK revenues excluding f/x and hedging impact (Non-GAAP) $1,210 $1,277 UK revenues excluding f/x and hedging impact (Non-GAAP) $1,168 $1,227
Q/Q % (Non-GAAP) 6% Q/Q % (Non-GAAP) 5%
($ in millions) Q3'12 Q4'12 ($ in millions) Q2'12 Q3'12
ROW revenues (GAAP) $4,894 $5,608 ROW revenues (GAAP) $4,784 $4,894
exclude: exclude:
a) f/x impact on Q4'12 revenues using Q3'12 rates (gains)/losses n/a (103) a) f/x impact on Q3'12 revenues using Q2'12 rates (gains)/losses n/a 119
b) hedging gains (56) (36) b) hedging gains (74) (56)
ROW revenues excluding f/x and hedging impact (Non-GAAP) $4,838 $5,469 ROW revenues excluding f/x and hedging impact (Non-GAAP) $4,710 $4,957
Q/Q % (Non-GAAP) 13% Q/Q % (Non-GAAP) 5%
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14. Table 1 - Reconciliations of consolidated non-GAAP costs and expenses
to GAAP costs and expenses
As a % of As a % of As a % of
($ in millions) Q4'11 Revenues (1) Q3'12 Revenues (1) Q4'12 Revenues (1)
Cost of revenues - (GAAP) $ 3,702 35% $ 5,955 45% $ 6,213 43%
Less: non-GAAP adjustments (2) (77) (187) (171)
Cost of revenues - (non-GAAP) $ 3,625 34% $ 5,768 43% $ 6,042 42%
Research and development - (GAAP) $ 1,298 12% $ 1,879 14% $ 1,935 13%
Less: non-GAAP adjustments (2) (266) (463) (448)
Research and development (non-GAAP) $ 1,032 10% $ 1,416 11% $ 1,487 10%
Sales and marketing - (GAAP) $ 1,268 12% $ 1,710 13% $ 1,751 12%
Less: non-GAAP adjustments (2) (105) (231) (140)
Sales and marketing (non-GAAP) $ 1,163 11% $ 1,479 11% $ 1,611 11%
General and administrative - (GAAP) $ 809 8% $ 1,020 8% $ 1,126 8%
Less: non-GAAP adjustments (2) (88) (138) (119)
General and administrative (non-GAAP) $ 721 7% $ 882 7% $ 1,007 7%
Total costs and expenses (GAAP) $ 7,077 67% $ 10,564 79% $ 11,025 76%
Less: non-GAAP adjustments (2) (536) (1,019) (878)
Total costs and expenses (non-GAAP) $ 6,541 62% $ 9,545 72% $ 10,147 70%
(1) Percentages based on consolidated revenues of $10,584 million in Q4'11, $13,304 million in Q3'12 and $14,419 million in Q4'12.
(2) Pertains to stock-based compensation expense and Motorola Mobile restructuring and related charges in 2012.
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15. Table 2 - Reconciliations of non-GAAP results of operations measures to
the nearest comparable GAAP measures
Consolidated
Operating Operating Operating
(In millions except per share amounts) Q4'11 Margin (1) Q3'12 Margin (1) Q4'12 Margin (1)
Income from operations (GAAP) $ 3,507 33% $ 2,740 21% $ 3,394 24%
Add: Stock-based compensation expense 536 706 700
Add: Motorola Mobile restructuring and related charges 313 178
Income from operations (non-GAAP) $ 4,043 38% $ 3,759 28% $ 4,272 30%
Add: Impact from Motorola Home 35
Income from operations with Home (non-GAAP) $ 4,307
Net income (GAAP) $ 2,705 $ 2,176 $ 2,886
Add: Stock-based compensation expense (net of tax) (2) 422 554 548
Add: Motorola Mobile restructuring and related charges net of tax (3) 243 113
Minus: Net income (loss) from discontinued operations (18) 21
Net income (non-GAAP) $ 3,127 $ 2,955 $ 3,568
Net income per share - diluted (GAAP) $ 8.22 $ 6.53 $ 8.62
Net income per share - diluted (non-GAAP) $ 9.50 $ 8.87 $ 10.65
Shares used in per share calculation - diluted 329 333 335
(1) Percentages based on consolidated revenues of $10,584 million in Q4'11, $13,304 million in Q3'12 and $14,419 million in Q4'12.
(2) The tax effect of SBC is calculated using the tax-deductible portion of SBC and applying the entity-specific tax rates.
(3) The tax effect of other special items is calculated using the entity-specific tax rates.
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16. Table 2 - Reconciliations of non-GAAP results of operations measures to
the nearest comparable GAAP measures (cont’d)
Google
Operating Operating
($ in millions) Q3'12 Margin (1) Q4'12 Margin (1)
Income from operations (GAAP) $ 3,263 28% $ 3,747 29%
Add: Stock-based compensation expense 688 677
Income from operations (non-GAAP) $ 3,951 34% $ 4,424 34%
(1) Percentages based on Google revenues of $11,526 million in Q3'12 and $12,905 million in Q4'12.
Motorola Mobile
Operating Operating
($ in millions) Q3'12 Margin (2) Q4'12 Margin (2)
Loss from operations (GAAP) $ (523) -29% $ (353) -23%
Add: Stock-based compensation expense 18 23
Add: Motorola Mobile restructuring and related charges 313 178
Income from operations (non-GAAP) $ (192) -11% $ (152) -10%
(2) Percentages based on Motorola Mobile revenues of $1,778 million in Q3'12 and $1,514 million in Q4'12.
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17. Q4 2012
Quarterly Earnings
Summary