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PI CK M
 CaTCHi
        E!
        nG THE CUr aTO r’S EY E

                Kit Seeborg | WebVisions PDX 2012
How to catch the curator's eye
How to catch the curator's eye
The curator is an editor who sorts through
        the content to find the information
relevant to a company and/or its audience.
Curators are not content creators. and this
    is where the challenge lies for thought
                                 leadership.

                        Scott Gillum
                        Forbes Jan. 6, 2012
ON TEN T DESIGN CONTEXT
C




 SELECT!
O riginality
       Tpexratphy images
      Ty og
           S ltyleayout
               C olor
               h
           lengt   Error-Free
SlideShare Home Page
Pinterest - DiY Curation
H OW TO
 CaTCH THE CU r aTOr ’S EYE...
1
              tent eas y to find
Make your con
2
Follow trends
Curatio n Candy
“Top Trend s” lists =




                            http://trendwatching.com/briefing
3
avoid t he echo chamber
How to catch the curator's eye
4
          te-sized versions
Create bi
he curato r sees...
What t
5
Choose your titl e wisely

 PUN CHY!
 anatomy of the Perfect landing Page
Jenny twitter ppt final v.2


         NOT SO MUCH
6
                  bit about yourself
Tel l us a little
How to catch the curator's eye
7
               tent easy to share
Mak e your con
easy to share
HC
  OW TO
  aTCH TH E CUr aTO r’S EYE...
                1 Make content easy to find
                2 Understand trends
                3 no echo chamber
                4 include a bite-sized version
                5 Choose your title wisely
                6 Tell us about yourself
                7 Make it easy to share
T HA NK YO U!
     Kit Seeborg
               kit@seeborg.com
               @zsazsa @bumpertunes @slideshare


     Slidedeck designed by David Crandall
               david@BrandSuperPower.com

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How to catch the curator's eye

  • 1. PI CK M CaTCHi E! nG THE CUr aTO r’S EY E Kit Seeborg | WebVisions PDX 2012
  • 4. The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. and this is where the challenge lies for thought leadership. Scott Gillum Forbes Jan. 6, 2012
  • 5. ON TEN T DESIGN CONTEXT C SELECT!
  • 6. O riginality Tpexratphy images Ty og S ltyleayout C olor h lengt Error-Free
  • 8. Pinterest - DiY Curation
  • 9. H OW TO CaTCH THE CU r aTOr ’S EYE...
  • 10. 1 tent eas y to find Make your con
  • 12. Curatio n Candy “Top Trend s” lists = http://trendwatching.com/briefing
  • 13. 3 avoid t he echo chamber
  • 15. 4 te-sized versions Create bi
  • 16. he curato r sees... What t
  • 17. 5 Choose your titl e wisely PUN CHY! anatomy of the Perfect landing Page
  • 18. Jenny twitter ppt final v.2 NOT SO MUCH
  • 19. 6 bit about yourself Tel l us a little
  • 21. 7 tent easy to share Mak e your con
  • 23. HC OW TO aTCH TH E CUr aTO r’S EYE... 1 Make content easy to find 2 Understand trends 3 no echo chamber 4 include a bite-sized version 5 Choose your title wisely 6 Tell us about yourself 7 Make it easy to share
  • 24. T HA NK YO U! Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare Slidedeck designed by David Crandall david@BrandSuperPower.com