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How your content can catch the curator's eye

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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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How your content can catch the curator's eye

  1. Pick me! Pick me! How your content can catch the curator’s eye Kit Seeborg WebVisions NYC 2012
  2. “The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where the challenge lies for thought leadership.” Scott Gillum, Forbes Jan. 6, 2012
  3. design content context Select !
  4. originalit y color layout text style lengt h image typograph Error- y s free
  5. SlideShare home page…
  6. Pinterest – DIY Curation
  7. How to catch a curator’s eye… 1. Make your content easy to find
  8. 2. Follow trends
  9. 3. Avoid the echo chamber… cho chamber
  10. “Top Trends” lists = curation candy http://trendwatching.com/briefing
  11. 4. Create bite-sized versions
  12. What the curator sees…hat the curator sees…
  13. 5. Choose your title wisely Punchy! ‘Anatomy of the Perfect LandingPage' Not so much: ‘Jenny twitter ppt final v.2’
  14. 6. Tell us a little bit about yourself
  15. 7. Make your content easy to share
  16. 7. …easy to share
  17. How to catch a curator’s eye… 1. Make content easy to find 2. Understand trends 3. No echo chamber 4. Include a bite-sized version 5. Choose your title wisely 6. Tell us about yourself 7. Make it easy to share
  18. Thank you! Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare
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    Jan. 24, 2012

The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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