10. “ An Event
is an event
is an event ”
--Gertrude Stein ?
11. A ROADMAP FOR ACHIEVING THE VISION
“An Event is an event is an Event”
DISCOVER DEFINE DEVELOP DELIVER
Fully Define the Develop the Integrate the
understand strategy, content, experiences
the objectives resources, experiences and
of all touchpoints, and engagements,
stakeholders, activities, engagements and deliver
and assess communications, flawlessly
needs and experiences, and
feasibility technologies to
be employed
GPJ Confidential. Not to be distributed without written approval from GPJ.
12. Cisco FY10 Global Sales Meeting
Getting it Done!
December 22, 2008 v3
GPJ Confidential. Not to be distributed without written approval from GPJ.
13. TABLE OF CONTENTS
! A Roadmap for Achieving the Vision
! Management Framework
! Component Review
! Overall Approach
! GPJ Team Structure
! Next Steps
GPJ Confidential. Not to be distributed without written approval from GPJ.
28. QUESTIONS YOU MAY BE ASKING
! How do we move from a physical event to a virtual experience?
! How do physical event activities map to virtual ones? Do we want to map
them?
! How do we build a Marketing Strategy that supports a portfolio of
touchpoints, activities, conversations, and experiences to ensure we’re
achieving the vision and sustaining success?
! Can we achieve the same objectives with a virtual event?
! How do we move past the inevitable comparisons to a physical GSM?
! Do we even call it GSM?
! Which technologies do we employ? When? To accomplish what?
! How do we ensure our brand is protected online?
! What if the Internet goes down?
! What if it is wildly successful?