The document debunks myths about Asian travel by providing statistics from Klook, a travel activities booking platform. It shows that outbound travel from Asia, especially China, is growing rapidly. Most Asian travelers now research and book activities using their smartphones while traveling. The data also identifies common travel personas in Asia and the types of experiences they seek, such as nature spots, cultural attractions, and adventure activities.

1. Debunking Asian Travel Myth
By Eric Gnock Fah
Co-founder & President of Klook

3. 30,000+ Activities
9M+ Unique Visitors / Month
1M+ Verified users reviews
50+ nationalities

4. 356MM
Outbound Travel Growth Rate January to August, 2016

7. 2016 Outbound Distribution - Asia
Southeast Asia (+India)
32%
Rest of North Asia
31%
China
37%
China Rest of North Asia Southeast Asia (+India)
(68.7 M)
(59.6 M)
(58 M)
Source: mastercard (2016)
** China: excludes same-day travel**

10. Smartphone Ownership
during Travels

11. 70%
30%
Desktop
Mobile
80%
20%
12 - 24 hrs
Confirm Instantly
50% 50%
Before Trip
In-Destination
Source: Klook (2017)

20. ParksParks
NatureGourmet Hot Springs
Ancient townsAnimals Shopping
StarsBlossom Skiing
Climbing
Islands
Extreme sportsCulture & historyScuba diving

21. The Family Guardian
The Budget Socialite
The Deal-Seeking Adventurer
Defining FITs in Asia

22. Thank you!
For partnerships, please contact:
partnerships@klook.com