Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014 - Welcome to Digital Revolution in Internet and Social Media - New Digital Marketing Trends in Tourism - New Technologically Empowered Traveler / Consumer - Power of Word-Of-Mouth and Viral Effect in Digital - Change is Inavitable - Increasing Traveler Expectations - eTourism Innovation - New Tourism - Increasing Resources for Travel Ispirations and Travel Planning - Internet's Effect in Inspiring New Travel - Change in Travel Habits and Behaviors - Comparison Travel Shopping - Use of Multi-Devices in Research, Booking and Check-in - Power of User Reviews and Comments - Loyalty Programs Effect in Tourism - New Demographics of Affluent Travelers - Interest in Untraditional Methods of Lodging and Transportation - Effect of Quality Travel Content, Stunning Visuals and Videos - Social Media Usage of European Travel Market - Local Online Micro-Platforms for Increasing Tourism - Cross-Integration of Social Media Channels - Responsive Platforms Accross all Devices - Instant Mobile Accessibility - Providing Attractive Local Offers, Deals and Experiences - Power of Personal and Friendly Interaction Methods - Hight Effect of 360 Degree Creative Travel Campaigns - Continuous SEO & SEM - User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals - Collecting, Storing and Using Traveler / Visitor Data - Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins - Extensive Use of Maps and Search - Use of QR Codes - Top Citation Sources for Hotels - Digital Marketing Options for Small Businesses based on Cost and Effort Level - Pop Quiz #1: What Are You Selling / Marketing? - Pop Quiz #2: What is the Next Big Thing in New Tourism? - Source Credits for Data Used

1. New
Tourism
by
Köksal Abdurrahmanoğlu
digitally-enhanced marketer & entrepreneur

4. ok

8. New
Marketing
WOM +
Internet

9. NEWS

12. New Tourism

13. NEWS FLASH!
 Tourism is now more difficult then ever for satisfying high
demanding new travelers.
 Technology enables consumers with better travel alternatives
causing higher expectations.

14. Half a
million
people
2014 in sky
Traveling!

18. In New Tourism
Travelers rely on digital for travel inspiration as well
as research and booking.
Travelers comparison shop for travel, and anticipate
shopping around more in the next year.
Travelers move across devices for all types of travel
activities, from research to booking and check-in.
Usage of user comments and online travel videos is
increasing among travelers.
Travelers are increasing their enrollment in loyalty
programs impacting their likelihood to book.

32. Must Tourism
Trends Marketing
Micro online-platforms with up-to-date local info and
lifestyle content with extensive use of visuals and videos.
Deep and cross-integration with multiple Social Media
channels.
Full responsive across all devices and instant mobile
accessibility.
Attractive local offers, unique deals and memorable
experiences.
More personal content and friendly interaction with user
recommendations and reviews.

33. Must Tourism
Trends Marketing (cont.)
Creative 360 travel campaigns with attractive
incentives.
Continous SEO & SEM and cross-integration with
multiple Social Media channels.
User registrations and subscriptions for periodic
newsletters and instant deals.
Instant visitor assistance via online chat.
Extensive use of maps and comprehensive search.

54. What's a Citation?
Citations are thought to be
important for ranking in
Google's local search
results, so the more of
them you have from quality
sources, the better your
business is likely to
rank. Submitting your
business to the sites on
this page is likely to
improve your rankings.

57. pop Quiz #1
What are you
selling/marketing?
A > ----------B > ----------C > ----------D > ----------E > -----------

58. pop Quiz #2
What will be
the “Next Big Thing”
in New Tourism?
A > ----------B > ----------C > ----------D > ----------E > -----------

60. credits…
Think Insights by Google
Digital Tourism Think Tank by YAHOO
GetListed.org
Australian Tourism Data Warehouse
The Guardian
Erik Qualman (Vimeo)

61. contact...
Köksal Abdurrahmanoğlu
koksal@istanbul.com
www.about.me/koksal
AlohaVentures.com
Istanbul.com
Adinteractive.com.tr
Cityberry.com
KadınKuaförü.com
View Presentation at
www.SlideShare.net/koksal_a