3. IDEAS DONT CARE
they are fleeting good and bad is subjective,
silly human
they don’t care about
outcomes, people do they’re an interpretation of
data in your mind- woah-
they are moments of NEO!
inspiration- you’re on the
clock to make them a reality they’re the most powerful
thing in the universe
they are often- incomplete
they make us feel
4. IDEAS NEED HELP
someone has to think about
them
they need definition, clarity,
purpose, an audience drama queens
energy, systems
passion, belief even when
you seriously doubt them
5. DUDE LETS MAKE SOME $$$
What makes an idea commercializable?
6. define commercial
commercial: to yield and or make a profit
profit: all said and done you make new $ money
all said and done + ideas is like
the joker vs batman
the joker is chaos, lots of ideas
all said and done is batman,
order, process, purpose, safe,
clarity,
cool gadgets
8. who & why
who wants it?
WHO are they?
why do they want it?
how bad do they want it?
how does it make them i don’t know is OK but its a lame answer- find out
try talking to someone, get data, be visual
FEEL?
get started and quickly realize if your idea is
what are they doing commercializable or not
without it? make the idea human
9. think story
break out that big ole brain and visualize a day in the LIFE of this idea
10. fault
what does this idea depend
on?
what has to happen to make
this idea a reality?
who/what can help propel
the idea
your idea depends on other ideas to be in place
and or happen, the battle ahead
find the crux that makes
identify what stands in the way and or
your idea instant ah ha accelerates your idea or commercialization
12. squeezable phone concept
liquid moldable
power supplies,
squishy super flex fabric
seeds enabled displays,
obsessive cute factor is
the norm and
accepted the
idea
crux
13. how
what do you need to make? you need to priortize
what does your customer focus but don’t think too
need to do to help you hard
convert a “hmm” to a
“sold” keep an eye on time, think in 3-6 month cycles,
do what validates the idea first with a customer
need, then debate the scale question
what data are you missing?
are you flash in the pan? a customer of 1-100?
what are you after and whats the plan to get
what’s the plan? there? use the TCO to help!
14. STICK FACTOR
Where does your idea rest on?
novelty new fun fad status staple infrastructure
keychain
pet zebras zombie run silly bands facebook/ milk power lines
pets
BMW
they all could be massive markets but
they have varied timelines of stick
15. What do commercializable
ideas need to move?
people
who has the pain
customers
why do they have the pain
believers
do they have it now or will
people with pain they soon?
17. RESOURCES
leverage TCO, everyone and
your gut
find the people with the pain
tell the story of why your idea
matters
test early and often
scale to a market that craves it