Presentation for P4 medicine scholars at The Ohio State University. Special thanks to Rock Health and Startup Health for their tasty data and everyone involved in the quantified self movement!! P4 medicine is - predict - prevent - personalized - participatory

1. P4
TRENDS, HACKS AND APPS
SHOP TALKS - DAN ROCKWELL - TECHNOLOGY COMMERCIALIZATION
July 6th. 2012 - P4 Scholars Talk - The Ohio State University

2. Dan Rockwell
contact: rockwell.66@osu.edu
twitter: @floozyspeak
Software Prototyping / Startups
11 years working in user experience
- Lextant
5 years in startup software prototyping
- Big Kitty Labs
5 months
- OSU Technology Commercialization
trends, quantified self, data and building stuff

3. WHAT HAPPENED
better and cheap sensor technology
mobile computers (yeah your phone)
everything has data (big data)
barriers to make software are gone
curious people
a ton of experimentation

4. THE RESULTS
Quantified Self Movement
Mobile Health App Explosion
Disrupt because you can, Startup Health

5. QUANTIFIED SELF

6. DATA IS COOL
Data Tracking Engagement
Empowerment Behavior Modification

7. 505 tools
quantifiedself.com

8. recognize
opportunity Participate in Quantified Self
collect data
figure out what
build that tweak for
data you want to
experiement engagement
track
ponder ROI
Leverage everything, big data, cheap share the
sensors, and track it all: blood sugar, sleep, diet, experiment
mood, fitness, stress... you name it. Embody repeat
that experiment: iphone app, web, physical
build a biz
device, process, game.

9. APPS

10. if you want engagement,
you need apps
APPs are about making the
patient part of the process.
Engage, inform, empower, play,
social, viral, game like.
Pros: an engaging touch point
Cons: bias, 14% of baby
boomers have an iphone, 36%
of x gen have one, but we’re
all trending positive

11. APPS ARE COOL

12. recognize
opportunity Participate in Apps
collect data
figure out what figure out what
data you want to you want your build the app
share data with
track patient to do
patient
Enabling yourself in quantified self is one
thing, designing an engagement for a build a biz
patient is another.

13. darkness looms

14. STARTUP HEALTH

15. WHO’s down for a little disruption?

16. investment, is clearly
interested- what
about patients?

17. health care startups
are on fire
Buisness to Business
leading the charge,
Buisness to Docs
not so much (legacy
barriers?)

18. trends on what’s getting
investment?
physican tools
data plays &
infrastructure
insurance
apps

19. observe
Participate in Startup Health
recognize
opportunity collect data
isolate and
build the
infrastructure leverage what you tell the story
experiment
analysis want to disrupt
medicare refine
tools
Disruption is happening on all sides
of health care: practice, infrastructure,
analysis, process, billing, insurance, tools, build the startup
technology, research, collaboration, patient
care, death...

20. GET INVOLVED

21. WHAT CAN I DO?
observe and note
focus your opportunity radar
look for data
find any (big or small) problems
dream solutions
enable TCO + OSU to help you prototype
test test test
win

22. HOMEWORK
try a quantified self related product
design a quantified self experiement
follow startup health related trends
start thinking about where all this goes next

23. BONUS HOMEWORK
TallyZoo WaveSense gottafeeling lifelapse fitocracy
Zombies, Run Leap Lose It iTriage P90X

24. QUESTIONS?
THANK YOU - DAN ROCKWELL