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Ritual Simplicity
Dan Rockwell
Ritual Simplicity - Westerville Web Meetup January 2019 talk
Ritual Simplicity - Westerville Web Meetup January 2019 talk
my history with cocktails
• TIKI
• HUGE HISTORY OF WHAT TO DO HOW
TO DO IT
• PERCEIVED RIGHT WAY
• … AND I ENDED UP MAKING
EVERYTHING UNIQUE EVERY TIME
BASED ON A FORMULA OF YUMMY
strangely similar to
software and starting up
• BASE NOTION
• HUGE HISTORY OF WHAT TO DO HOW
TO DO IT
• PERCEIVED RIGHT WAY
• … AND PEOPLE USUALLY ENDED UP
MAKING EVERYTHING UNIQUE EVERY
TIME BASED ON A FORMULA OF YUMMY
24 MONTHS
148 ORIGINAL RECIPIES
10 YEARS
75+ STARTUPS ENGAGED
SO COCKTAILS AND STARTUPS
APPEAR SIMILAR YA?
SO WHAT..
WHERES ABSINTHE COME IN?
Ritual Simplicity - Westerville Web Meetup January 2019 talk
HOW DID ABSINTHE
DOMINATE SO LONG?
• 1794
• Taste? Effect? Ritual? How did it last so long?
• Celebrated experience?
• Simplistic experience with a good effect?
• Why is it elusive?
• Absinthe is a powerful spirit
• A key ingredient in numerous cocktails in tiny
amounts
• The ritual is praised, its celebrated, its unique
• Simple is wildly attractive
where’s the
parallel?
Ritual Simplicity - Westerville Web Meetup January 2019 talk
what you’ll see in 2019
• more startups, more control
• simple is key in recession-ish times
• don’t over build your cocktail
• make sure your concept comes with a ritual of use
• try absinthe, chase the green fairy…
BIG KITTY LABS

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Ritual Simplicity - Westerville Web Meetup January 2019 talk

  • 4. my history with cocktails • TIKI • HUGE HISTORY OF WHAT TO DO HOW TO DO IT • PERCEIVED RIGHT WAY • … AND I ENDED UP MAKING EVERYTHING UNIQUE EVERY TIME BASED ON A FORMULA OF YUMMY
  • 5. strangely similar to software and starting up • BASE NOTION • HUGE HISTORY OF WHAT TO DO HOW TO DO IT • PERCEIVED RIGHT WAY • … AND PEOPLE USUALLY ENDED UP MAKING EVERYTHING UNIQUE EVERY TIME BASED ON A FORMULA OF YUMMY
  • 8. SO COCKTAILS AND STARTUPS APPEAR SIMILAR YA? SO WHAT.. WHERES ABSINTHE COME IN?
  • 10. HOW DID ABSINTHE DOMINATE SO LONG? • 1794 • Taste? Effect? Ritual? How did it last so long? • Celebrated experience? • Simplistic experience with a good effect? • Why is it elusive?
  • 11. • Absinthe is a powerful spirit • A key ingredient in numerous cocktails in tiny amounts • The ritual is praised, its celebrated, its unique • Simple is wildly attractive
  • 14. what you’ll see in 2019 • more startups, more control • simple is key in recession-ish times • don’t over build your cocktail • make sure your concept comes with a ritual of use • try absinthe, chase the green fairy…