My prez for the Ohio State TEDX Salon Talks, on October 2nd. 2012. Mucho thanks to the organizers for having me. Also to BBC for the warm welcome as always.

1. INVENT TO INNOVATE
Dan Rockwell - @floozyspeak
Tuesday, October 2, 12

2. Dan Rockwell
twitter: @floozyspeak
contact: dan@bigkittylabs.com
OSU TCO: rockwell.66@busfin.osu.edu
Enabling Ideas
11 years working in design research
6 years obsessed with startups and making things
4 years of making my own stuff
willing and welcome participant in the innovation
culture shift at Ohio State
Tuesday, October 2, 12

3. BIG KITTY LABS
IN 2 SLIDES
Tuesday, October 2, 12

4. 2008
Tuesday, October 2, 12

5. KIND
OF
CRAZY
Tuesday, October 2, 12

6. 5 HABITS OF
SUCCESSFUL
BIG KITTIES
Tuesday, October 2, 12

7. HUMBLE
FRISKY
CURIOUS
DRIVEN
EVERYTHING ELSE
Tuesday, October 2, 12

8. HUMBLE
FOR BIG KITTY? FOR INNOVATION?
HUMBLE means... simple, fun, HUMBLE means... adaptive,
listener, observe, try really really bendable, fail likely but don’t
really really hard not to judge, worry, i’m not the customer, i
even steven, natural, luck isn’t can relate but i need more data,
luck its the flow of now every conversation could
(dude thats deep, i know!) matter, take the meeting, listen
Tuesday, October 2, 12

9. FRISKY
FOR BIG KITTY? FOR INNOVATION?
FRISKY means... go go go. FRISKY means... you get the
creative, crazy, rewarding, leap, meeting and you make it on
risky, unlimited lives, time, passionate, purpose,
imagination, endless potential momentum, you want to do the
work, you want to earn your way
into the mix
Tuesday, October 2, 12

10. CURIOUS
FOR BIG KITTY? FOR INNOVATION?
CURIOUS means... leverage, CURIOUS means... you read
experiment often, playful, every people, you understand the
failure is just another science behind motivation
experiment validated interest engagement, you know
the vector of what you’re doing,
tactful, insightful, listen,
observe, learn everything
Tuesday, October 2, 12

11. DRIVEN
FOR BIG KITTY? FOR INNOVATION?
DRIVEN means... keep going, DRIVEN means... you need
don’t stop, get more data, data more than a splash to make a
is key, leverage everything, not wake, its an effort, your idea
everything makes sense do it only dies when you let it
anyways, do it for you, map it
out, see the future and realize it,
celebrate it, participate in it
Tuesday, October 2, 12

12. WHICH BIG IDEA
ARE YOU?
THEORY CRAFT
Tuesday, October 2, 12

13. Tuesday, October 2, 12

14. Tuesday, October 2, 12

15. Tuesday, October 2, 12

16. Tuesday, October 2, 12

17. Tuesday, October 2, 12

18. Tuesday, October 2, 12

19. Tuesday, October 2, 12

20. BIG KITTY GRAPH
WHO’S OUT THERE AND WHAT ARE
THEY DOING SUPA GRAPH
Tuesday, October 2, 12

21. types of gigs vague
how they are funded
types of people
discovery code
sub 15k funded
monkey
runway funds burning fast
fresh, eager, open, inexperienced
semi-experience, burnt, pivot adverse
experimental
partner
surgical
difficult
sub 100k funded
money not an obstacle
complementary aggressive, focused, builders
seasoned, advisable, builders
mercenary
concept
relationship Types of work we see in
exact the startup gig-o-sphere.
Big Kitty Labs 2011
twit id: @floozyspeak
Tuesday, October 2, 12

22. CULTURE SHIFT IN PROGRESS
PLEASE PARTICIPATE
Tuesday, October 2, 12

23. INVEST
LICENSE AN IDEA
MENTOR
BUILD AN IDEA WITH
OHIO STATE
Tuesday, October 2, 12

24. THE ONLY THING HOLDING YOU BACK
FROM THE BIG IDEA IS YOUR
UNWILLINGNESS TO EITHER
A: SEE
B: LISTEN
C: PARTICIPATE, SHARE
D: DEAL
Tuesday, October 2, 12

25. HOW DO I PARTICIPATE?
A: MENTOR, SEE TCO
B: LEAD, SEE TCO
C: LEARN, SEE TCO
D: OBSERVE, OPEN YOUR EYES + MIND
Tuesday, October 2, 12

26. INVENT TO INNOVATE
Dan Rockwell - @floozyspeak
Tuesday, October 2, 12