My GiveBackHack 2016 pep/presentation.

1. THINKING OUT OF THE BOX
GIVEBACKHACK 2016

2. Ohio State
Startups & Commercialization
Rapid Prototyping
Ideation
Big Kitty Labs
Business Development
Software Strategy
Hustle Demon
Dan Rockwell

4. 2 WAYS TO THINK

5. BACKCASTING

6. CRUX = THE THING THAT HAS TO
HAPPEN TO MAKE THIS IDEA WORK
crux

7. EMBODY THE VISION INTO THINGS YOU CAN RELATE TO TODAY,
NEWS/BUZZ, VISUALIZED EXPERIENCE, BEHAVIOR
crux

8. DANGEROUS IF YOU ENVISION TOO FAR
FUTURE TOWN

9. BACKCASTING TIPS, TRICKS, HACKS
➤ use post its
➤ dream the journey
➤ crux should be heavy weighted, and it can be multiple things, it
should be defined as “good marketing” thats a lame crux, it
should be something substantial in either infrastructure, or
enablement, or technology, or destination, consequence etc
➤ annotate every step of the way
➤ challenge yourself to limit the number of steps, think of each
step as a place that 10,000 things can go wrong
➤ voice, advertise the narrative each step of the way, embody and
shape the experience as you go

10. WHAT BACKCASTING DOESN'T TELL YOU
➤ biz model, pricing, etc
➤ depth of success, or $$$$$ you’ll make, though it can be
implied

12. STREAM ENGINEERING

13. OBSERVE, FIND, KINETIC ENERGY IN A CONCEPT

14. IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

15. BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

16. value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

17. ux value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

18. data ux value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

19. STREAM ENGINEERING TIPS, TRICKS, HACKS
➤ MUST HAVE A STREAM, today’s streams are: experiences,
data sets / metrics, known markets that exist, definable by
time, output, transactions, occurrences, frequency,
➤ more examples plz: state metrics, policies, regulations (great),
pools of people, buyers and sellers (things and users) that
exist already for a given context, data sets that are collected
and public
➤ best if rapid fire
➤ force yourself to think about how the stream works when you
are asleep

20. WHAT STREAM ENGINEERING DOESN'T TELL YOU
➤ biz model, pricing, etc
➤ depth of success, or $$$$$ you’ll make, though it can be
implied
➤ doesn’t imply value (you imply that)
➤ stream specific
➤ doesn't imply or communicate impact

21. @FLOOZYSPEAK