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Maarten Korz
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Presentation held at the #hartmanevent May 2011 by Maarten Korz ( @korz )
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How to involve the customer in the innovation funnel
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En vedette
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Esko Kilpi On Interactive Value Creation
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Bring your own tool
1.
Tools no fools
Innovatieve collaboration bij de Rabobank Maarten Korz, innovation 1
2.
@korz
3.
innovation
4.
4 tools?
5.
new generation
6.
flexible
7.
creative
8.
online
9.
online =
oxygen
10.
11.
12.
connected
13.
no privacy
14.
reviews
15.
teamwork
16.
teamwork
17.
transparant
18.
freedom
19.
19 @work they
get…
20.
20
21.
21 @home they
use…
22.
23.
23 frustration
24.
control
25.
=
26.
utopia
27.
27
28.
29.
30.
bytes bricks behavior
31.
6 principles
32.
32 any time,any
place
33.
33 cooperative
34.
34 moreentrepreneurship
35.
more personal responsibility
36.
fewerrules
37.
activity related
38.
bytes bricks behavior
39.
byod
40.
41.
42.
42
43.
43
44.
44
45.
size of
company consumerization time
46.
46 frustration &
danger firewall innovative& secure employee IT knowledge ignorance& danger employee responsibility & innovation
47.
48.
security? support? control?
49.
change
50.
how?
51.
trust
52.
52 temptation
53.
co-create
54.
dialogue
55.
control > trust
rules > agreements instructions > dialogue commanding > coaching management > leadership
56.
57.
thank you @korz