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1
Food for thought: pitching tips
from the Pros
Dutch Fintech Hackathon
July 5 2014
2
Sieuwert van Otterloo
• Editor www.startupjuncture.com
• Investor in startups
• IT and strategy consultant
About us
Rob ...
3
Make sure your product gets the pitch it deserves!
Our goal
4
Part 2: Practice, practice, practice
Each group can practice their pitch and watch one
other group (in slots of 30 minut...
5
What the jury is looking for:
1. Innovation: is it new and
interesting?
2. Validation:What did you
do/test this weekend?...
6
We stole for you the actual judging
instructions – here they are
7
Step 1: Choose your ‘OneThing’
• Presentations and workshops are
transactions
• Determine what exactly people buy
when t...
8
Step 2: emphasize your ‘One
thing’
The OneThing should feature
clearly in the pitch:
• Strong start
• Strong End
• Remar...
9
Tip 2. Make contact
Right posture
• Relax
• Talk clearly
• Use breaks
Roaming
• Look around and make
eye contact
Interac...
10
How does it
work
Tip 3: Focus on the need for your
product, not the product
What is the
solution?
Is there a
problem?
7...
11
Tip 3b: proof your need
Trailer and signup
Dropbox: better file
synchronisation
Food truck
The Blaxican: Mexican soul f...
12
Tip 4: Use your time wisely
Scheme for a 2 minute pitch
0 min. 1 min. 2 min.
Problem/
need Solution /
product
Results t...
13
Final tips: Presenting in a foreign
language
• Prime yourself: use keycards if you are
worried about forgetting words o...
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Dutchfintechhackathon : pitch training

  1. 1. 1 Food for thought: pitching tips from the Pros Dutch Fintech Hackathon July 5 2014
  2. 2. 2 Sieuwert van Otterloo • Editor www.startupjuncture.com • Investor in startups • IT and strategy consultant About us Rob Bakker • Manager ADM PDS Change office • Presence trainer at Rabobank
  3. 3. 3 Make sure your product gets the pitch it deserves! Our goal
  4. 4. 4 Part 2: Practice, practice, practice Each group can practice their pitch and watch one other group (in slots of 30 minutes) Agenda Part 1: Food for thought • Rob (2 tips) • Sieuwert (2 tips) • Your questions
  5. 5. 5 What the jury is looking for: 1. Innovation: is it new and interesting? 2. Validation:What did you do/test this weekend? 3. Presentation: Does it look right? 4. Excitement: Are you excited about your product? All this in 2 minutes, without powerpoint, including a demo Pitch criteria
  6. 6. 6 We stole for you the actual judging instructions – here they are
  7. 7. 7 Step 1: Choose your ‘OneThing’ • Presentations and workshops are transactions • Determine what exactly people buy when they buy your story • Emphasize your one thing in word, position and nonverbally (contrast, speed, tone, visuals)
  8. 8. 8 Step 2: emphasize your ‘One thing’ The OneThing should feature clearly in the pitch: • Strong start • Strong End • Remarkable middle Make sure it stands out
  9. 9. 9 Tip 2. Make contact Right posture • Relax • Talk clearly • Use breaks Roaming • Look around and make eye contact Interaction – Dialogue • Watch if people nod ‘yes’ or ‘no’ https://www.youtube.com/watch?v=eWynt87PaJ0
  10. 10. 10 How does it work Tip 3: Focus on the need for your product, not the product What is the solution? Is there a problem? 70% 20% 10%
  11. 11. 11 Tip 3b: proof your need Trailer and signup Dropbox: better file synchronisation Food truck The Blaxican: Mexican soul food
  12. 12. 12 Tip 4: Use your time wisely Scheme for a 2 minute pitch 0 min. 1 min. 2 min. Problem/ need Solution / product Results this weekend Demo Team Hinting at a Business model
  13. 13. 13 Final tips: Presenting in a foreign language • Prime yourself: use keycards if you are worried about forgetting words or lines • Keep it simple: focus on basic English words.You are not the only non-native speaker • Slow down • Practice https://www.youtube.com/watch?v=3K3johUezdg

The slides of the Dutch FinTech Hackathon pitch training

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