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Trust not control
    Using the power of the crowds
    Front End of Innovation | 27th february | Maarten Korz

1
10 million customers
      59,000 employees
            48 countries

2
@korz
3
5
6
traditional
cooperation
9
control
=
utopia
26
bricks   bytes   behavior
any time,
31
     any place
32
more
entrepreneurship
33
more personal
responsibility
activity related
how?
39
gamification

44
anxiety   arousal     flow
challenges




             worry                control




             apathy    boredom   r...
control        > trust
rules          > agreements
instructions   > dialogue
commanding > coaching
management > leadership
innovation
      =
      ≠
   team
  attitude
cooperation
customer

employee
            idea   proof of
                              project          businesscase   implementatio...
proof of
concept
business
 value




53         it costs
own
ux lab
54
open
innovation
55
share
your
idea’s
56
open community
                            personalised                    idea generation

     productimprovement       ...
member
     community
58
a   i   i
                 t

         e   w       k
59
innovation
   course
%ercentage
of
tim
€apitalize
the
passion
thank you

            @korz
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
Innovation @ Rabobank
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Presentation at the Front End of Innovation 2012 in Zurich.

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Innovation @ Rabobank

  1. 1. Trust not control Using the power of the crowds Front End of Innovation | 27th february | Maarten Korz 1
  2. 2. 10 million customers 59,000 employees 48 countries 2
  3. 3. @korz 3
  4. 4. 5
  5. 5. 6
  6. 6. traditional
  7. 7. cooperation
  8. 8. 9
  9. 9. control
  10. 10. =
  11. 11. utopia
  12. 12. 26
  13. 13. bricks bytes behavior
  14. 14. any time, 31 any place
  15. 15. 32
  16. 16. more entrepreneurship 33
  17. 17. more personal responsibility
  18. 18. activity related
  19. 19. how?
  20. 20. 39
  21. 21. gamification 44
  22. 22. anxiety arousal flow challenges worry control apathy boredom relaxation skills
  23. 23. control > trust rules > agreements instructions > dialogue commanding > coaching management > leadership
  24. 24. innovation = ≠ team attitude
  25. 25. cooperation
  26. 26. customer employee idea proof of project businesscase implementation concept strategy supplier time
  27. 27. proof of concept
  28. 28. business value 53 it costs
  29. 29. own ux lab 54
  30. 30. open innovation 55
  31. 31. share your idea’s 56
  32. 32. open community personalised idea generation productimprovement unlimited based on customer feedback 500 10 internal 12 external 270 5 100 6 1 3 lead user input NPD 57 standardized
  33. 33. member community 58
  34. 34. a i i t e w k 59
  35. 35. innovation course
  36. 36. %ercentage
  37. 37. of
  38. 38. tim
  39. 39. €apitalize
  40. 40. the
  41. 41. passion
  42. 42. thank you @korz
  • freijser76

    Apr. 8, 2016
  • tortopoglu

    Feb. 29, 2012
  • hertzel

    Feb. 28, 2012

Presentation at the Front End of Innovation 2012 in Zurich.

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