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Innovation @ Rabobank
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Maarten Korz
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Presentation at the Front End of Innovation 2012 in Zurich.
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Innovation @ Rabobank
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Trust not control
Using the power of the crowds Front End of Innovation | 27th february | Maarten Korz 1
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10 million customers
59,000 employees 48 countries 2
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@korz 3
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traditional
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cooperation
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control
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=
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utopia
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bricks
bytes behavior
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any time, 31
any place
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more entrepreneurship 33
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more personal responsibility
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activity related
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how?
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gamification 44
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anxiety
arousal flow challenges worry control apathy boredom relaxation skills
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control
> trust rules > agreements instructions > dialogue commanding > coaching management > leadership
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innovation
= ≠ team attitude
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cooperation
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customer employee
idea proof of project businesscase implementation concept strategy supplier time
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proof of concept
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business value 53
it costs
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own ux lab 54
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open innovation 55
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share your idea’s 56
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open community
personalised idea generation productimprovement unlimited based on customer feedback 500 10 internal 12 external 270 5 100 6 1 3 lead user input NPD 57 standardized
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member
community 58
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i i t e w k 59
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innovation
course
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of
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tim
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€apitalize
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passion
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thank you
@korz
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