Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference. The presentation shows a couple of crowdsourcing examples & learnings of Rabobank. Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/

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2. how to involve
the customer
in the innovation funnel
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21st of June 2012

3. Maarten Korz
innovation manager
3 @korz

4. traditional

5. cooperation

6. 6

7. 10 million customers
59,000 employees
48 countries
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9. ict vision innovation increase sharing
trends & projects innovative knowledge
strategy capabilities

10. thought
trendrapport
vision & leadership
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trend radar ict strategy participation
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trends
trend sessions
communication
workshops
1% ADM
portfolio education
innovative
4
capacity innovation
embed award
innovation
3 strategy
evaluate projects
Go/No Go sandbox
knowledge
share suppliers
5
excursions RINO & TET
external
lectures innovation table
networking

11. customer
employee
proof of
ideas concept
project businesscase implementation
strategy
supplier
time

12. business
value
12 it costs

14. smile
watch
learn
try
act
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15. idea concept pilot implementation exploitation
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16. idea concept pilot implementation exploitation
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17. idea concept pilot implementation exploitation
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18. idea concept pilot implementation exploitation
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19. idea concept pilot implementation exploitation
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20. idea concept pilot implementation exploitation
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21. idea concept pilot implementation exploitation
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22. learnings
Challenges do work!
Which platform > depends on your question &
targetgroup
Involve legal department: Intellectual property
Motivation for people > working for Rabobank brand
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23. learnings
Briefing: be specific / short briefing
Product development is difficult because of lack of
knowledge of business by the crowd
Use first applicants as good example
Embed crowdsourcing in your business process
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24. do it your self
outsourcing
crowdsourcing
24 core proces of bank

25. questions?
25 @korz