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1
how to involve
     the customer
    in the innovation funnel

2
           21st of June 2012
Maarten Korz
    innovation manager


3         @korz
traditional
cooperation
6
10 million customers
      59,000 employees
            48 countries

7
ict    vision    innovation    increase       sharing
trends       &        projects   innovative     knowledge
         s...
thought
trendrapport
                                                        vision &           leadership
               ...
customer

employee

                    proof of
            ideas   concept
                               project       ...
business
 value




12         it costs
smile
 watch
  learn
     try
    act




14
idea   concept   pilot   implementation   exploitation




15
idea   concept   pilot   implementation   exploitation




16
idea   concept   pilot   implementation   exploitation




17
idea   concept   pilot   implementation   exploitation




18
idea   concept   pilot   implementation   exploitation




19
idea   concept   pilot   implementation   exploitation




20
idea   concept   pilot   implementation   exploitation




21
learnings
     Challenges do work!
     Which platform > depends on your question &
     targetgroup
     Involve legal de...
learnings
     Briefing: be specific / short briefing
     Product development is difficult because of lack of
     knowle...
do it your self

     outsourcing

crowdsourcing

24                 core proces of bank
questions?

25      @korz
How to involve the customer in the innovation funnel
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How to involve the customer in the innovation funnel Slide 1 How to involve the customer in the innovation funnel Slide 2 How to involve the customer in the innovation funnel Slide 3 How to involve the customer in the innovation funnel Slide 4 How to involve the customer in the innovation funnel Slide 5 How to involve the customer in the innovation funnel Slide 6 How to involve the customer in the innovation funnel Slide 7 How to involve the customer in the innovation funnel Slide 8 How to involve the customer in the innovation funnel Slide 9 How to involve the customer in the innovation funnel Slide 10 How to involve the customer in the innovation funnel Slide 11 How to involve the customer in the innovation funnel Slide 12 How to involve the customer in the innovation funnel Slide 13 How to involve the customer in the innovation funnel Slide 14 How to involve the customer in the innovation funnel Slide 15 How to involve the customer in the innovation funnel Slide 16 How to involve the customer in the innovation funnel Slide 17 How to involve the customer in the innovation funnel Slide 18 How to involve the customer in the innovation funnel Slide 19 How to involve the customer in the innovation funnel Slide 20 How to involve the customer in the innovation funnel Slide 21 How to involve the customer in the innovation funnel Slide 22 How to involve the customer in the innovation funnel Slide 23 How to involve the customer in the innovation funnel Slide 24 How to involve the customer in the innovation funnel Slide 25
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Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference.

The presentation shows a couple of crowdsourcing examples & learnings of Rabobank.

Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/

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How to involve the customer in the innovation funnel

  1. 1. 1
  2. 2. how to involve the customer in the innovation funnel 2 21st of June 2012
  3. 3. Maarten Korz innovation manager 3 @korz
  4. 4. traditional
  5. 5. cooperation
  6. 6. 6
  7. 7. 10 million customers 59,000 employees 48 countries 7
  8. 8. ict vision innovation increase sharing trends & projects innovative knowledge strategy capabilities
  9. 9. thought trendrapport vision & leadership 2 trend radar ict strategy participation 1 trends trend sessions communication workshops 1% ADM portfolio education innovative 4 capacity innovation embed award innovation 3 strategy evaluate projects Go/No Go sandbox knowledge share suppliers 5 excursions RINO & TET external lectures innovation table networking
  10. 10. customer employee proof of ideas concept project businesscase implementation strategy supplier time
  11. 11. business value 12 it costs
  12. 12. smile watch learn try act 14
  13. 13. idea concept pilot implementation exploitation 15
  14. 14. idea concept pilot implementation exploitation 16
  15. 15. idea concept pilot implementation exploitation 17
  16. 16. idea concept pilot implementation exploitation 18
  17. 17. idea concept pilot implementation exploitation 19
  18. 18. idea concept pilot implementation exploitation 20
  19. 19. idea concept pilot implementation exploitation 21
  20. 20. learnings Challenges do work! Which platform > depends on your question & targetgroup Involve legal department: Intellectual property Motivation for people > working for Rabobank brand 22
  21. 21. learnings Briefing: be specific / short briefing Product development is difficult because of lack of knowledge of business by the crowd Use first applicants as good example Embed crowdsourcing in your business process 23
  22. 22. do it your self outsourcing crowdsourcing 24 core proces of bank
  23. 23. questions? 25 @korz

Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference. The presentation shows a couple of crowdsourcing examples & learnings of Rabobank. Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/

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