The document discusses various indicators that can help hospitality staff identify the profile of guests, in order to better meet their needs and expectations. It identifies factors like watches, accessories, clothing, and shoes that display popular brands, which can provide insights into a guest's tastes, preferences, and socioeconomic status. Recognizing brand names on items like sunglasses, handbags, shoes or attire when interacting with guests can help staff customize their service and accommodate guests from different profiles.

1. Guest Profile Indicators in Hospitality Industry
Hospitality Industry is all about understanding and satisfying the Guests’
need where it is very important to identify the Profile of the Guest first.
There are different profile indicators which have got reasonably high value
to determine the choice, character, taste & preference and standard of the
guest. These indicators give us the chance to match with the expectation of
the guest and to minimize complaints to make the guests’ stay comfortable.
Every Fashion is unique and most of the high profile guests are fashionable.
They have classic taste and choices and the product may vary from person
to person. Please keep in mind that the simplicity is the latest trend in
fashion. So, you have to be careful and with an open eye to search for the
profile indicators.
The fashion brands include every single element required to define
character as a major aspect. The different attires along with the matching
accessories of:
• BAGS
• BELTS
• TIES
• SUNGLASSES
• WRISTWATCHES
• JEWELERIES
• PERFUME
• FOOTWARE, and so on.
WATCHES: Wrist watch is a great source of learning and one of the most
visible indicators for the guests.
When can you see?
At the time of filling up GRC, signing, taking out something from the pocket,
taking off sunglasses, using mobile.

2. Brands:
Mont Blanc, Swatch, Fossil, Rolex, Patek Philippe, TAG Heuer, Tissot, Omega,
Breitling, Longines, Baume & Mercier, Piaget, Movado, Corum, Ebel, etc.
Accessories:
Accessories are the
biggest source of
information about
the profile of the guest.
It includes:
• SUNGLASSES

3. • PURSE/ HANDBAGS
• TIES
• SHOES
When can we look for the brand?
When guest is checking in, settles down in the restaurant, in the lift, in the
lobby, sitting in the sofa, getting down from the car, etc.
Remember, only one BRAND indicator can make your perception
change!
Sunglasses:
Sunglass is a very common accessory for high profile guest. They wear
sunglasses not only to guard the sun, but also to guard the people. It would
be a magic to identify the profile if you know the popular international
brands.
When to look at?
At the time of check-in at the reception, when the guest enters to the
lobby, when you are serving the water in a restaurant, when you are
escorting a guest to the room, when the guest is inside the lift, etc.
THE BRANDS:

8. Other Brands:
There are some brands who present sunglasses along with handbags, attires,
cosmetics and mules (It’s the terminology of ‘shoe’ in the fashion world!)
Handbags:
Purse is one of the most attractive symbols of understanding the profile of
the guests, especially the ladies. They buy purse not only to keep products,
but also to keep status.
Beware! Don’t miss the brand!
When to check?
At the time of check-in, when somebody is approaching the counter,
restaurant, in the corridor leads towards restrooms, in the lobby, etc.
Attires:
The attires are the symbol of taste, status, fashion and the job as well. For
example:
A politician would prefer to wear a Dhoti, Kutras where as a corporate
manager would prefer to wear a business suite. A person from entertainment
industry may come in jeans & smart casuals. But, in every case you have to
look for the right brand. (Warning: For politicians please don’t look for
the brand of his Dhoti, you may try to watch his watch or pen!)
Shoes:
Shoes are one of the unique profile indicators. We have people who all are
very fashionable in regards to shoes. The rich people, the higher profile
people are branding conscious as well Look for the symbol or the indicators
to serve our guest better and better.
When to check?
Shoes can not be seen when you are standing at the reception desk, or
hostess desk. The best time to watch out for shoe brands are inside the lift,
while guest is standing in the lobby, when he/ she is entering in the
restaurant, etc.

10. Want to see some samples from these brands? Look here with
some more brands like,
• Ralph Lauren
• Dolce & Gabbana
• Georgio Armani
• Christian Dior
• Channel
• Hermes
• Cartier
• Burberry
• Bulgari

11. Designer Clothing, Handbags, Shoes and Ties by Prada, Gucci, Versace,
Tod's, Dolce & Gabbana... make the perception change for a guest! You
can start up selling your products. It’s your day!