SlideShare une entreprise Scribd logo

Interactive Marketing for Scholarly Publishers

•Télécharger en tant que PPT, PDF•
•
Collaborative Knowledge Foundation
Collaborative Knowledge Foundation

Use scholarly publication website as an interactive marketing tool

TechnologieBusinessFormation
1  sur  23
Interactive Publishing Kristen Fisher Ratan HighWire Press
 
Moving Publishing Past the Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Level: Identify Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Single User dbase Usage Data
Tactical Level: Pick Your Weapons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Warning! The following examples are completely fictitious. Any similarity to existing or planned campaigns is coincidental, lucky or just plain spooky.
Increasing usage for current subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1
Contents RESEARCH ARTICLES: Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? Outbreaks of Avian Influenza A (H5N1) in Asia Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans MEDICAL NEWS & PERSPECTIVES: Drug, Vaccine Research Target Avian Flu BOOK AND MEDIA REVIEWS: Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality MULTIMEDIA: Avian Flu Update from Russ Lopez More  LEARN MORE Sign up for RSS/alerts On Avian Flu NOW! Find out How to Subscribe To The Avian Flu Collection Avian Flu Special Collection GO Post Code Map likely spread of Avian Flu in your region
Widgets: Marketing and Dissemination Tools
Scholarly Widgets
Where Widgets Can Be Found
Using Widgets and Ads 1. Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? 2. Outbreaks of Avian Influenza A (H5N1) in Asia 3. Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans 4. Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality 5. Drug, Vaccine Research Target Avian Flu 6. Fighting Avian Flu 7. Mixed Success Found for Avian Flu Vaccine 8. Bird Flu: A Virus of Our Own Hatching MOST READ CITED AVIAN FLU SPECIAL COLLECTION AVIAN FLU SPECIAL COLLECTION Free Trial Sign Up Now! JAMA Avian Flu Update Latest Medical Information Free trial available now http://flu. jama.ama-assn.org/ Pandemic Preparedness Emerging Disease Outbreak Avian Flu
Monetizing Existing Content ,[object Object],[object Object],[object Object],[object Object],Goal 2
Relevant Offer Placement Related Articles: 1.------------------------------------------ 2. ----------------------------------------- 3. ----------------------------------------- 4. ----------------------------------------- 5. ----------------------------------------- Purchase all 5 now for 50% off ?
What We Can Know About Users
Targeting Pages and Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3
protein characterization
Building on What We Know Your Google Search of “protein characterization” will return 2665 results on this site ,[object Object],[object Object],[object Object],[object Object],Sign up now and receive 50% discount! ,[object Object],[object Object],[object Object],现在报名参加并且接受 50% 折扣 ! ,[object Object],[object Object],[object Object],[object Object],Ahora firme para arriba y reciba un descuento del 50%
click LA CARACTERIZACIÓN DE LA PROTEÍNA POR TECLEO UNIMODAL DE LA FIBRA El lector de la placa de DynaPro hace le por lo menos 10 veces más productivas que usted está con un sistema de la hornada DLS 蛋白质描述特性由单模纤维 DynaPro 板材读者比您与批 DLS 系统使您至少 10 倍有生产力 DLS
 
Key Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

Recommandé

Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Collaborative Knowledge Foundation
 
Collaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Knowledge Foundation
 
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Collaborative Knowledge Foundation
 
Open Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateOpen Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateCollaborative Knowledge Foundation
 
Collaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation
 
271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6Society for Scholarly Publishing
 
Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Market Research Reports, Inc.
 
Creative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursCreative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursKelli Burns
 

Recommandé

Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Collaborative Knowledge Foundation
 
Collaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Knowledge Foundation
 
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Collaborative Knowledge Foundation
 
Open Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateOpen Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateCollaborative Knowledge Foundation
 
Collaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation
 
271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6Society for Scholarly Publishing
 
Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Market Research Reports, Inc.
 
Creative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursCreative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursKelli Burns
 
pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdomPragencyuk
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Datebellalli
 
Zender Asbpe
Zender AsbpeZender Asbpe
Zender AsbpeErin Hallstrom
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)SWOPER Analytics
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareConnie Bensen Lund
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand EquityDana Boo
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsElizabeth Mamo
 
High Impact Marketing
High Impact MarketingHigh Impact Marketing
High Impact MarketingGaetan Giannini
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...ubcphysioblog
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool PALLAV GROVER
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Hamill Associates Ltd
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingLithium
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingBrayton Dawson
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessRyan Withop
 
101 price
101 price101 price
101 priceSociety for Scholarly Publishing
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsGRice7
 
Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceCollaborative Knowledge Foundation
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Collaborative Knowledge Foundation
 

Contenu connexe

Similaire à Interactive Marketing for Scholarly Publishers

pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdomPragencyuk
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Datebellalli
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)SWOPER Analytics
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareConnie Bensen Lund
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand EquityDana Boo
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsElizabeth Mamo
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...ubcphysioblog
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool PALLAV GROVER
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Hamill Associates Ltd
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingLithium
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingBrayton Dawson
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessRyan Withop
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsGRice7
 

Similaire à Interactive Marketing for Scholarly Publishers (20)

pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdom
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Date
 
Zender Asbpe
Zender AsbpeZender Asbpe
Zender Asbpe
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health Care
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand Equity
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for Healthcare
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionals
 
High Impact Marketing
High Impact MarketingHigh Impact Marketing
High Impact Marketing
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth Marketing
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted Advertising
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS Business
 
101 price
101 price101 price
101 price
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPs
 

Plus de Collaborative Knowledge Foundation

Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceCollaborative Knowledge Foundation
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Collaborative Knowledge Foundation
 
Publishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensivePublishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensiveCollaborative Knowledge Foundation
 
A Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureA Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureCollaborative Knowledge Foundation
 
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationSeeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationCollaborative Knowledge Foundation
 
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesNew Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesCollaborative Knowledge Foundation
 

Plus de Collaborative Knowledge Foundation (12)

Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open Science
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...
 
Publishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensivePublishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensive
 
Building an Open Science Movement: learning from the enemy
Building an Open Science Movement: learning from the enemyBuilding an Open Science Movement: learning from the enemy
Building an Open Science Movement: learning from the enemy
 
Pitfalls on the Road to Open Science: forming a movement
Pitfalls on the Road to Open Science: forming a movementPitfalls on the Road to Open Science: forming a movement
Pitfalls on the Road to Open Science: forming a movement
 
The Open Source Ecosystem Transforming Research Communication
The Open Source Ecosystem Transforming Research CommunicationThe Open Source Ecosystem Transforming Research Communication
The Open Source Ecosystem Transforming Research Communication
 
Beyond the journal coko and the open source ecosystem
Beyond the journal coko and the open source ecosystemBeyond the journal coko and the open source ecosystem
Beyond the journal coko and the open source ecosystem
 
A Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureA Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructure
 
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationSeeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
 
Metrics: The New Black?
Metrics: The New Black?Metrics: The New Black?
Metrics: The New Black?
 
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesNew Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
 
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation GSocial Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
 

Dernier

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 

Dernier (20)

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 

Interactive Marketing for Scholarly Publishers

  • 1. Interactive Publishing Kristen Fisher Ratan HighWire Press
  • 2.  
  • 3.
  • 4.
  • 5. Single User dbase Usage Data
  • 6.
  • 7. Warning! The following examples are completely fictitious. Any similarity to existing or planned campaigns is coincidental, lucky or just plain spooky.
  • 8.
  • 9. Contents RESEARCH ARTICLES: Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? Outbreaks of Avian Influenza A (H5N1) in Asia Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans MEDICAL NEWS & PERSPECTIVES: Drug, Vaccine Research Target Avian Flu BOOK AND MEDIA REVIEWS: Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality MULTIMEDIA: Avian Flu Update from Russ Lopez More  LEARN MORE Sign up for RSS/alerts On Avian Flu NOW! Find out How to Subscribe To The Avian Flu Collection Avian Flu Special Collection GO Post Code Map likely spread of Avian Flu in your region
  • 10. Widgets: Marketing and Dissemination Tools
  • 12. Where Widgets Can Be Found
  • 13. Using Widgets and Ads 1. Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? 2. Outbreaks of Avian Influenza A (H5N1) in Asia 3. Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans 4. Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality 5. Drug, Vaccine Research Target Avian Flu 6. Fighting Avian Flu 7. Mixed Success Found for Avian Flu Vaccine 8. Bird Flu: A Virus of Our Own Hatching MOST READ CITED AVIAN FLU SPECIAL COLLECTION AVIAN FLU SPECIAL COLLECTION Free Trial Sign Up Now! JAMA Avian Flu Update Latest Medical Information Free trial available now http://flu. jama.ama-assn.org/ Pandemic Preparedness Emerging Disease Outbreak Avian Flu
  • 14.
  • 15. Relevant Offer Placement Related Articles: 1.------------------------------------------ 2. ----------------------------------------- 3. ----------------------------------------- 4. ----------------------------------------- 5. ----------------------------------------- Purchase all 5 now for 50% off ?
  • 16. What We Can Know About Users
  • 17.
  • 19.
  • 20. click LA CARACTERIZACIÓN DE LA PROTEÍNA POR TECLEO UNIMODAL DE LA FIBRA El lector de la placa de DynaPro hace le por lo menos 10 veces más productivas que usted está con un sistema de la hornada DLS 蛋白质描述特性由单模纤维 DynaPro 板材读者比您与批 DLS 系统使您至少 10 倍有生产力 DLS
  • 21.  
  • 22.