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New Markets & Channels for Scholarly Content Kristen Fisher Ratan Assistant Director, Business Strategy HighWire Press SSP Webinar August 27, 2009
About HighWire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OVERVIEW
Evolving Digital Strategy ,[object Object],[object Object],[object Object],[object Object]
Kindle and iPhone?
eReaders and Smartphones eReaders SONY Smartphones
Mobile Devices Mobile Computers Media Rec/Play Handheld Games Cell Phones eReaders SONY Smart Phones
New Channels Blogs Podcasts Widgets Print-on-demand Custom Publishing Wikis E-Channels Print Replacement Storefronts Multimedia Communities Mobile Devices
MARKET INTELLIGENCE
Content Delivery Preferences ,[object Object],Copyright @2008 Outsell, Inc.  http://www.outsellinc.com
Content Delivery Preferences ,[object Object],Copyright @2008 Outsell, Inc.  http://www.outsellinc.com
SmartPhone Market Share Marketshare data from  Gartner  report "Worldwide Smartphone Sales Reached Its Lowest Growth Rate With 3.7 Per Cent Increase in Fourth Quarter of 2008" Symbian OS iPhone OS RIM Blackberry Windows Mobile Linux Palm OS
Estimated eReader Marketshare Cleantech Group report: E-readers a win for carbon emissions August 19, 2009 http://bit.ly/2YgHbO
NAVIGATING THE OPTIONS
From the Publisher Perspective Publisher Content Store Storefronts (iTunes, Amazon, etc) Content Distribution and General Access General Channels  (web browser, etc) Special Access Community (facebook, etc) Devices (iPhone, Kindle, etc) Transformed / New Content Full Content Partial Content AFFECTS YOUR EFFORT POTENTIAL FOR NEW REVENUE TARGETS SPECIFIC AUDIENCES
ASSESSING RETURN
What is the effort versus ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increase Visibility Effort Kindle Blogs Podcasts Videos RSS iPhone
Reach New Audiences Effort Kindle Blogs Podcasts Videos RSS iPhone
Building Brand Effort Kindle Blogs Podcasts Videos RSS iPhone
Increase New Revenue  (Direct Effect) Effort Kindle Blogs Podcasts Videos RSS iPhone
HIGHWIRE’S MOBILE WORK
Kindle and iPhone!
Early Focus – 4 Directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kindle and iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eReaders: Kindle ,[object Object],[object Object],[object Object]
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
Smart phones: iPhone ,[object Object],[object Object]
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
CAVEATS AND LIMITATIONS
Back to 1995? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kindle limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPhone limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHERE TO BEGIN
Kindle and iPhone Starting Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you do nothing else… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices

Notes de l'éditeur

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