13. SmartPhone Market Share Marketshare data from Gartner report "Worldwide Smartphone Sales Reached Its Lowest Growth Rate With 3.7 Per Cent Increase in Fourth Quarter of 2008" Symbian OS iPhone OS RIM Blackberry Windows Mobile Linux Palm OS
14. Estimated eReader Marketshare Cleantech Group report: E-readers a win for carbon emissions August 19, 2009 http://bit.ly/2YgHbO
16. From the Publisher Perspective Publisher Content Store Storefronts (iTunes, Amazon, etc) Content Distribution and General Access General Channels (web browser, etc) Special Access Community (facebook, etc) Devices (iPhone, Kindle, etc) Transformed / New Content Full Content Partial Content AFFECTS YOUR EFFORT POTENTIAL FOR NEW REVENUE TARGETS SPECIFIC AUDIENCES