This document discusses how scholarly publishers can leverage social media and user engagement to remain relevant. It notes that everyone can now publish and access information online through platforms that democratize content. To combat information overload, filtered aggregation that curates content from trusted sources will be most effective. The document advocates that scholarly publishers focus on building social capital or "Whuffie" through adding value to online communities and leveraging their reputation, rather than focusing solely on profits.
11. Symptoms of Information Overload
Increased cardiovascular
stress
Weakened vision
Confusion and frustration
Impaired judgment based
upon overconfidence
Decreased benevolence to
others
David Shenk, Data Smog
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12. ―It may sound incredibly un-hip and
reactionary, but to hell with the wisdom of
crowds. Watching the crowd might be
entertaining, but when I need to work, I can
get far better results if I constrain that
crowd to a few people whose opinions I
have reason to respect.‖
-Geoffrey Bilder, CrossRef
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17. In the war for attention,
filtered aggregation will win
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18. Hypermediation
―The reality is that the internet continues to
be a rich platform for intermediation
strategies, and it's the intermediaries who
stand to skim up most of the profits to be
made from Web 2.0‖
-Nick Carr
http://www.roughtype.com/archives/2005/11/hypermediation.php
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19. ―Aggregating links is where the real power
online is, not in aggregating content and
getting traffic from the resulting links‖
-Kent Anderson
http://scholarlykitchen.sspnet.org/2009/04/14/links-matter-more-than-content-folks/
―It’s the links, stupid. And everyone gives
Google their links to read — for free!!‖
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-Scott Karp
http://publishing2.com/2009/04/11/how-google-stole-control-over-content-distribution-by-stealing-links/
20. Rankings /
Votes
Discussion
Forums /
eLetters /
Comments
Editorials /
Blogs
Original
Academic
Work
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24. Wikipedia on Whuffie
―the ephemeral, reputation-based currency of
Cory Doctorow's science fiction novel, Down
and Out in the Magic Kingdom.‖
Whuffie replaces money, providing a motivation
for people to do useful and creative things.
Whuffie = ―cred‖
without it you’re a whole lot of spam 24
25. Make Whuffie
Whuffie is about reputation
Historically, scholarly publisher have had
reputation
How can you leverage that?
Add value:
Find or create the relevant filter
Add or integrate the social aspect
Democratize stuff
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Who is in your community; what do they want?
What can you afford to contribute or give away?
26. Who Cares About Whuffie?
The ―G Generation‖
Trust peer-to-peer communication
Disgusted with greed and dishonesty
Mistrust traditional authorities
The G stands for Generosity 26