It's all about the content - ABA Marketing & Retail Banking Conference
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Slides for Content Marketing panel at the 2014 ABA Marketing & Retail Banking Conference. @ABAMktgRetail #ABAhix
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It's all about the content - ABA Marketing & Retail Banking Conference
- 1. It's All About the Content Amy Delaney, Pacific Continental Bank, Oregon Diane Hicks, Community Bank of the Chesapeake, Maryland Joann Marsili, Fidelity Deposit and Discount Bank, Pennsylvania Kevin Wilderman, North Shore Bank, Wisconsin Kristin Brandt, Sundin Associates, Massachusetts #ABAHiX
- 2. It's All About the Content #ABAHiX
- 3. It's All About the Content #ABAHiX
- 4. It's All About the Content #ABAHiX
- 5. It's All About the Content #ABAHiX
- 6. It's All About the Content #ABAHiX
- 7. What is Content Marketing “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.” What is Content Marketing? The Content Marketing Institut #ABAHiX
- 8. What is Content Marketing #ABAHiX • Articles • How to’s • Newsletters • Seminars
- 9. #ABAHiX Share Your Story
- 10. #ABAHiX Share Your Story
- 11. #ABAHiX Share Your Story
- 12. #ABAHiX Share Your Story
- 13. #ABAHiX Share Your Story
- 14. #ABAHiX Share Your Story
- 15. #ABAHiX Share Your Story
- 16. #ABAHiX Share Your Story
- 17. #ABAHiX Share Your Story
- 18. #ABAHiX Share Your Story
- 19. #ABAHiX Share Your Story
- 20. #ABAHiX Share Your Story • About • Favorite Moments • Challenges • Upcoming Events • How to get involved
- 21. #ABAHiX Share Your Story
- 22. #ABAHiX Share Your Story
- 23. #ABAHiX Share Your Story
- 24. #ABAHiX Share Your Story
- 25. #ABAHiX Share Your Story
- 26. #ABAHiX Share Your Story
- 27. #ABAHiX Share Your Story
- 28. #ABAHiX Share Your Story
- 29. #ABAHiX Share Your Story
- 30. Making the Case for Content You want to do what? #ABAHiX
- 31. Choosing Your Channels #ABAHiX W
- 32. Managing the Process #ABAHiX
- 33. Creating the Content #ABAHiX
- 34. Defining and Measuring Success #ABAHiX
- 35. #ABAHiX Barriers to Success
- 37. #ABAHiX Recommendations Know your audience and how to reach them.
- 38. #ABAHiX Recommendations Leverage existing relationships to create content.
- 39. #ABAHiX Recommendations Find and engage brand advocates.
- 40. #ABAHiX Recommendations Repurpose content throughout available channels.
- 41. #ABAHiX Recommendations Find the right content source mix.
- 42. #ABAHiX Recommendations Know your audience and how to reach them. Leverage existing relationships to create content. Find and engage brand advocates. Repurpose content throughout available channels. Find the right content source mix.
Notes de l'éditeur
- Welcome.
- What is content marketing?
- Using content to focus on speak to audiences - eg non-profits
- Using content to focus on speak to audiences - eg non-profits
- What have been some barriers to your success, and what have you done (if anything) to mitigate?
- What have been some barriers to your success, and what have you done (if anything) to mitigate?
- What have been some barriers to your success, and what have you done (if anything) to mitigate?
- Amy - it’s not about the hottest channel
- Diane
- Joann - As with Lemonade Stand as with “Eventful Moms”
- Kevin
- Kristin - Content marketing should support goals and marketing campaigns.
- Kristin - Content marketing should support goals and marketing campaigns.