Kristin Tran - Resume

1. Kristin Tran Phone: (510) 673 – 1474
Email: kristinltran@gmail.com
Marketing Analyst | Community Manager
Profile I am an extremely driven and positive individual that is known to be a charismatic leader that understands that
sometimes, it is equally important to observe and follow first. Motivating others comes naturally to me. Managers
and coworkers have praised me in being able to create a positive working environment. With extensive leadership
roles and experiences, I have an insatiable appetite for the social media space. I’m passionate about life and what
it has to offer!
Work Experience
| eCairn inc. Mountain View, CA
Marketing Analyst June ’11- Present
• Team leader for multiple projects
• Produced reports for Fortune 500 clients: American Eagle, Saks Fifth Ave, and Guy Kawasaki (Social Media Guru)
• Co-wrote 2 case studies with RAPP and Orange, France
• Data quality assessment within eCairn the Conversation™ platform
• Content Marketing
• Built blogger database from 100k influencers|250 tribes to 300+k influencers|700+ tribes
| eCairn Inc. Redwood City, CA
Community Manager May ’10-May ‘11
• Community Manager for users (both Partners and Enterprises) managing social networks, eCairn's blog, media content, and
monthly newsletters.
o Increased traffic on blog and website by 70% in 12 months
o Created a campaign to optimize views via social networks
• Lead Generation Manager for prospects
o Converted consultants and small agencies
o Represented eCairn Inc. at events such as Blogworld LA
• Provided feedback on a case study with Adobe, and won the Forrester Groundswell Awards for eCairn Inc.
| Peer Mentor Program at UC Merced Merced, CA
Manager Sept ’07-May ‘10
• Manage and facilitate Mentor meetings and lead team operations
• Organize and lead events for student activities
• Interact and connect with students to help them adjust to college
• Speaker at success workshops as well as school assemblies
| Freshman Experience Teaching Assistant Merced, CA
Teaching Assistant Sept ‘07- May ‘10
• Create weekly agendas and assist in conducting class activities
• Correct essays and quizzes
| Campus Orientation Leader Merced, CA
Orientation Leader May’08-August ‘10
• Led UC Merced orientation to serve as a role model on campus
• Presented school information and Communicate to future students and parents
Education
|University of California, Merced Merced, CA
• Majored in Business Management, Minored in Psychology Sept ‘06-May’10