1. BhartiAirtel

2. Team Members Kruti Shah – 831 LaveshKalsekar – 832 ManjulaPrabhu – 833 MayurKotak – 834 MeghaSheth – 835

5. Service Providers GSM (Global System for Mobile Communications) providers Airtel Vodafone Idea CDMA providers Reliance Tata Indicom

6. Major Players Market Share

7. Bharti Enterprises Established in 1985 India’s leading business groups with interest in Telecoms Agri Business Insurance Retail

8. Bharti Enterprises Telecom – BhartiAirtel Agri Business - International venture with EL Rothschild Group Insurance - Bharti AXA Life Insurance Company Ltd Retail - Bharti Retail Pvt. Ltd.

10. Organisation Structure

11. Vision By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses Promise We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more.

12. BhartiAirtel : An OutPerformer

13. Marketing

14. Brand Airtel

16. Availability

18. Taglines of the Brand ‘The power to keep in touch’ –(1995) ‘Touch Tomorrow’ (1999) ‘Live every moment’ (2002) ‘Express yourself’ (2003)

19. Brand Ambassadors

20. Airtel Campaigns Airtel Delhi Half Marathon 2008 Airtrel’s health campaign Airtel Jai Hai Campaign Grameen Mobile Puratchi

21. Innovative Products

22. Finance

31. Mergers and Acquisitions The Company acquired 100% of the equity in Network i2i Limited, Mauritius The Company has signed a joint venture with IFFCO for wider coverage and distribution of the Company’s services in the rural economy Entered into a joint venture agreement with Vodafone Essar Limited (Vodafone) and Idea Cellular Limited (Idea) to form an independent tower company BhartiAirtel , India 's largest integrated telecom services provider, today announced its collaboration with HP, in a combined effort to promote Broadband and PC penetration in the country.

32. Expansion Plans Planning to invest $ 3.5 billion during the next financial year, out of which $ 1 billion will be meant for tower business and rest for Infrastructure. Project known as Europe India gateway [EIG] and is expected to cost $700 million, which is to be completed by Q2-2010. Ericsson and BhartiAirtel have signed one of the world's largest network expansion deals, worth an estimated USD 2 billion. Investment of over $2 billion (Rs 9,000 core) in 2007-08 to expand network.

33. Corporate Social Responsibility Bharti Foundation – To help underprivileged children Two-pronged strategy to impact the quality of education in schools initiated a School Improvement Program (SIP) setting up pre-primary and primary level schools under SatyaBharti Schools program. also initiated and set up a number of Bharti Computer Centers across the country

34. Awards and Recognition August 7, 2008 : “Best Cellular Service Provider” and “Best Broadband Service provider” at 2008 V&D 100 awards July 11, 2008: “India’s Most Innovative Company” by a survey conducted by Wall Street Journal. June 11, 2008: Airtel voted the 2nd Most Trusted service brand in the annual economic times brand equity , most trusted brand survey May 26, 2008: “Wireless Service Provider of the Year” at 2008 Frost and Sullivan Asia Pacific ICT Awards April 8, 2008: ‘Best Carrier India’ at the Telecom Asia Award 2008

35. Thank You

36. Any ?