Persuasive content

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Jeffrey Stevens

Responsive Web Design presents new challenge for content strategists: determining what content is presented and in what format. While each site and situation is unique, it's clear that your content needs to be tailored specifically to your audience's needs. In this session, I discuss twenty tips for writing targeting, persuasive content for your audiences and look at examples from current web sites to help develop best practices for your organization.

Marketing Internet

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Het gebeurt niet elke dag maar ik kreeg vorige week een telefoontje van een journalist die aanwezig was op het staatsbezoek van koning Filip aan Nederland. De persoon in kwestie vertelde me dat hij het gedrag van de koning vreemd vond. ‘Bij het bezoek van Filip en Mathilde aan Japan heb ik de koning diverse keren aangesproken. Ik heb me (opnieuw, td) voorgesteld en ik had op het einde zelfs een exclusief gesprek van een kwartier met de vorst.’ De journalist is al diverse malen meegegaan met de koning en was al aanwezig op de prinselijke handelsmissies. ‘Tijdens het bezoek aan Nederland kwam Filip naar me toe en vroeg me (opnieuw, td) om me voor te stellen. Je moet weten dat we ook naamkaartjes droegen. De koning vertelde me dat hij me niet kende en vroeg me nog eens mijn naam en voor welke krant ik schreef.’ De journalist wist uiteraard niet wat er gebeurde en vraagt zich af of de vorst geen probleem heeft. ‘Heeft hij een probleem om gezichten te herkennen?’, vraag de persoon zich af. Dat incident staat evenwel niet afzonderlijk. Tijdens handelsmissies ergerden Vlaamse bedrijfsleiders zich al aan het feit dat de prins geen interesse voor hen betoont. Zo wist hij bijvoorbeeld duidelijk niet dat Joachim Coens de voorzitter van de haven van Zeebrugge was, terwijl hij met hem stond te praten. Een zakenman die voor de zesde keer (!) aan een prinselijke handelsmissie deelneemt, zei dat de prins tijdens de informele ontmoetingen voor de zesde keer op rij zei: ‘Ik ken u. Wat doet u’. Bij anderen, die uitlegden wat hun bedrijf deed, stelde hij de vraag ‘”Wat doet u?” nadat ze hun activiteiten net hadden toegelicht.’ De vraag die zich stelt of dit werkelijk een gebrek aan interesse is of indien er iets aan de hand is met de koning. Het is in elk geval geen pluspunt voor de vorst.

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Social media has quickly become an essential tool for nonprofit communications and promotion. At this month’s program you will learn how to effectively promote your special event through social media to get the word out, get more supporters in attendance and obtain more sponsorship dollars through higher visibility for event sponsors. Amber Recker from Cancer Services of Northeast Indiana will share her secrets for leveraging Facebook, Twitter, Eventbrite and other social platforms to create great promotion for special events. Amber Recker has been in Marketing for 6 years, working specifically with social media for two. When she joined Cancer Services in 2010, she implemented a social media plan to mesh with the agency's marketing strategy. Within weeks, she launched a blog, an e-newsletter, a Facebook page and established an engaging Twitter presence. Since then, she has paved the way for other non-profit organizations to embrace social media by hosting a monthly luncheon addressing important social media topics. She also manages social media content on Facebook and Twitter for Young Leaders of Northeast Indiana, Bust A Move hosted by the Fort Wayne Derby Girls, Fort Wayne Derby Girls, Rotary Fort Wayne, Women United, fiveonfive magazine and Contagious Community. Currently, she serves as VP of Communications for YLNI and Vice President of Anthony Wayne Rotary. She is a member of Women United and a steering committee member for the YWCA’s Circle of Women.

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

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Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

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Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

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Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024