2013 B2B Camp Atlanta: Acquiring Customers in Bulk

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The document discusses marketing partnerships as a way for businesses to acquire customers in bulk. It recommends finding marketing partners that have a good reputation and complementary offerings. When identifying potential partners, businesses should look for partners with active online communities, ample available resources, and minimal layers of management. The document also provides tips for businesses on how to effectively engage with marketing partners by setting clear goals, determining how each party can help the other, and agreeing on success metrics.

Technologie Business

@KurtUhlir #b2bcamp
How to
acquire
customers
in bulk?
Use marketing
partnerships to
drive leads

The Fight
Are you fighting for leads one or two at time?
@KurtUhlir #b2bcamp

• SEO / SEM
• Newsletters
• White papers
• CPA / CPC
• Facebook / Twitter / Pinterest
• Marketing Automation
Common Weapons
@KurtUhlir #b2bcamp

Marketing
Partnerships
@KurtUhlir #b2bcamp

Find the Right Allies
@TeamSideqik @KurtUhlir #b2bcamp

@KurtUhlir #b2bcamp
What to look for?
• A good reputation
• Shared values
• Complementary offerings
• Strong marketing capabilities

@KurtUhlir #b2bcamp
What to look for?
• Active online communities
• Partner size
• Ample available resources
• Minimal layers of management

@KurtUhlir #b2bcamp
Asking them out
• Decide on the scope of the project
• Set clear, realistic goals
• Determine how a partner can best help
you and vice versa
• Agree how you will measure success

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1. @KurtUhlir #b2bcamp How to acquire customers in bulk? Use marketing partnerships to drive leads

2. Who Am I?

3. The Fight Are you fighting for leads one or two at time? @KurtUhlir #b2bcamp

4. • SEO / SEM • Newsletters • White papers • CPA / CPC • Facebook / Twitter / Pinterest • Marketing Automation Common Weapons @KurtUhlir #b2bcamp

5. Marketing Partnerships @KurtUhlir #b2bcamp

6. Find the Right Allies @TeamSideqik @KurtUhlir #b2bcamp

7. @KurtUhlir #b2bcamp What to look for? • A good reputation • Shared values • Complementary offerings • Strong marketing capabilities

8. @KurtUhlir #b2bcamp What to look for? • Active online communities • Partner size • Ample available resources • Minimal layers of management

9. @KurtUhlir #b2bcamp Not reality

10. @KurtUhlir #b2bcamp

11. @KurtUhlir #b2bcamp Asking them out • Decide on the scope of the project • Set clear, realistic goals • Determine how a partner can best help you and vice versa • Agree how you will measure success

12. @KurtUhlir #b2bcamp 4 things to do today • Create a private twitter list • Review who follows your brand • Sign up for Newsle • Decide on your next cross-campaign

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