Lecture at EuroWebtainment / MobileWebtainment in Vienna, Austria

1. Riding the Mobile 2 0 WaveRiding the Mobile 2.0 Wave
Are you ready?
Maciej Kuszpa
EuroWebtainment / MobileWebtainmentEuroWebtainment / MobileWebtainment
in Vienna, Austria — 6th November 2008

2. Agenda
Mobile
Mobile 2.0
Mobile Adult 2.0
M. Kuszpa — 06.11.2008 — 2/16

3. Mobile is popular — everyone has one!
M. Kuszpa — 06.11.2008 — 3/16
The mobile technology is getting cheaper and it helps people to satisfy their need to communicate.The mobile technology is getting cheaper and it helps people to satisfy their need to communicate.
No wonder that today there are around three billion mobile phones worldwide in use.No wonder that today there are around three billion mobile phones worldwide in use.

4. Mobile is great — it’s just everywhere!
M. Kuszpa — 06.11.2008 — 4/16
People use mobile phones in every imaginable life situation and for numerous purposes like e.g.People use mobile phones in every imaginable life situation and for numerous purposes like e.g.
Mobile Entertainment, Mobile Gaming, Mobile Commerce, Mobile Learning or just phone calls :o)Mobile Entertainment, Mobile Gaming, Mobile Commerce, Mobile Learning or just phone calls :o)

5. Mobile is business — you can earn money!
MNO MVNO
Print Media Web SearchWeb Search
M. Kuszpa — 06.11.2008 — 5/16
Not only Mobile (Virtual) Network Operators make money with mobile. Meanwhile also ‘classic’Not only Mobile (Virtual) Network Operators make money with mobile. Meanwhile also ‘classic’
Media, Web Players and Brands go mobile to reach the masses. And don’t forget all the Newcomers.Media, Web Players and Brands go mobile to reach the masses. And don’t forget all the Newcomers.

6. iPhone is just a big hype — but good for mobile!
iPhone market shareiPhone market share
Last 12 months in fraction of percent
(11.2007 - 10.2008)
Source: http://marketshare.hitslink.com/report.aspx?qprid=9&qpcustom=iPhone
M. Kuszpa — 06.11.2008 — 6/16
Because of theBecause of the iPhoneiPhone hype the public awareness about the mobile industry is growing, but forhype the public awareness about the mobile industry is growing, but for
developers it is still a niche and not a mass market. And thing about the App Store restrictions.developers it is still a niche and not a mass market. And thing about the App Store restrictions.

7. Mobile 2.0
M. Kuszpa — 06.11.2008 — 7/16

8. Mobile as content production in your pocket!
M. Kuszpa — 06.11.2008 — 8/16
Mobile phones developed to an easy to use instrument for content production and distribution.Mobile phones developed to an easy to use instrument for content production and distribution.
People share experiences, adventures and feelings in all fields of their daily life.People share experiences, adventures and feelings in all fields of their daily life.

9. Mobile 2.0 in action — you are the producer!
M. Kuszpa — 06.11.2008 — 9/16
User generated content is a key characteristic of Mobile 2.0 which encourages the publishing ofUser generated content is a key characteristic of Mobile 2.0 which encourages the publishing of
one's own content and commenting on other people's. UGC is exciting, but also problematic.one's own content and commenting on other people's. UGC is exciting, but also problematic.

10. The Mobile 2.0 race is still open!
Devices Content
Web 2.0 Mobile 2 0Mobile 2.0
M. Kuszpa — 06.11.2008 — 10/16
The Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors likeThe Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors like
Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers.Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers.

11. Mobile Adult 2.0
M. Kuszpa — 06.11.2008 — 11/16

12. Mobile Adult 2.0 is hot — try it with the mirror ;o)
M. Kuszpa — 06.11.2008 — 12/16
Adult Entertainment has quickly pushed the web development, fueled by an incredible increase inAdult Entertainment has quickly pushed the web development, fueled by an incredible increase in
the consumption of porn. And now mobile will increase the production of amateur adult content.the consumption of porn. And now mobile will increase the production of amateur adult content.

13. Mobile Adult 2.0 is close to the customer!
M. Kuszpa — 06.11.2008 — 13/16
Thanks to web sites like youtube.com andThanks to web sites like youtube.com and tvtv talent search series like Idol, some of the customerstalent search series like Idol, some of the customers
like to document their (sex) life and to be stars. Mobile phones are just perfect to capture moments.like to document their (sex) life and to be stars. Mobile phones are just perfect to capture moments.

14. It’s like Wild Western, but not for ever!
M. Kuszpa — 06.11.2008 — 14/16
It’s early days for Mobile Adult 2.0. Some Players are already doing good business, but overall stillIt’s early days for Mobile Adult 2.0. Some Players are already doing good business, but overall still
proper services and business models are missing. The goldproper services and business models are missing. The gold--rush with Mobile Porn 2.0 just began :o)rush with Mobile Porn 2.0 just began :o)

15. My current observations
MobileMobile
iPhoneiPhone is just a big hypeis just a big hype —— but good for mobile!but good for mobile!
Mobile 2.0Mobile 2.0
The Mobile 2.0 race is still open!The Mobile 2.0 race is still open!
Mobile Adult 2.0Mobile Adult 2.0
It’s like Wild Western, but not for ever!It’s like Wild Western, but not for ever!
M. Kuszpa — 06.11.2008 — 15/16

16. Thank you for your attention!
Phone +49.2331.484737.0
M il k ☺ i d
Maciej Kuszpa
Peperoni Mobile & Internet Software GmbH
L ib i H G
Thank you for your attention!
M. Kuszpa — 06.11.2008 — 16/16
eMail kuszpa☺peperoni.deLeibnizstr. 1, 58097 Hagen, Germany