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WELKOM MASHUA
AAN DE SLAG MET

FACEBOOK
MANOAH & KIM
WAT GAAN WE DOEN VANDAAG
Afspraken vooraf
Opkomst internet & social media
Do’s & don'ts
Facebook theorie
Pauze
Inspiratie
Aan de slag
HALLO

WIE ZIJN JULLIE?
VROEGER & NU
ZENDEN, SCHREEUWEN, ééN RICHTING
OPKOMST INTERNET: GOED GEINFORMEERDE KLANT,
KIESKEURIG, VERGELIJK.NL, IENS.
OPKOMST: PROSUMER, KRITISCH,
WEGZAPPEN VAN RECLAME
ZENDEN OP SOCIAL MEDIA?
HET WERKT ALS IN EEN KROEG
ALS JE DAN TOCH OVER JEZELF VERTELT,
MAAK ER DAN EEN MOOI VERHAAL VAN
DO’S & DON’TS
DON’T: LIKE ME!
DON’T: HOE MEER IK OVER MIJZELF PRAAT
HOE MEER MENSEN MIJ ZULLEN ONTHOUDEN.
DON’T: IK GEBRUIK STANDAARD
BERICHTEN, SCHEELT MIJ WERK
DON’T: MEER IS BETER,
IEDEREEN KAN MIJN VRIEND WORDEN.
DON’T: DIT IS MIJN PRODUCT, KOPEN?
ANDEREN?
DO: LAAT JEZELF ZIEN
DO: LUISTER VOORDAT JE PRAAT
EN ONDERZOEK JE DOELGROEP
DO: VERPAK WAT JE WILT ZEGGEN IN IETS
AANTREKKELIJKS EN VARIEER IN MEDIA
FACEBOOK
WAT DOEN BEDRIJVEN DAN EIGENLIJK OP FACEBOOK?
Acht op tien NL gebruikers dagelijks op Facebook
Totaal 1.15 miljard gebruikers
Twitter: vijfhonderd miljoen
25% gebruikers checkt Facebook min. 5X per dag
EDGERANK
GOLDEN FACEBOOK RULES
• Niet meer dan 10 woorden
• Stel soms een vraag, maar niet altijd
• Foto's doen het het best, dan filmpjes, dan tekst
• Elke dag een update
• Wanneer fans online zijn (zie volgende slide)
WANNEER ZIJN FANS ONLINE
1: EEN CONTEST
2: KWALITEITS FOTO’S
3:
KIJKJE ACHTER
DE SCHERMEN
4:
TERUG IN DE TIJD
5: ORGANISEER EEN EVENT EN BRENG DIT IN BEELD
Tagging

HOW TO’S

Highlight
Schedulen
Sharing
Promoten
Vul je timeline met merken /
personen / bedrijven waar je
echt iets aan hebt!
PAUZE
( 10 MIN )
INSPIRATIE
h"ps://www.facebook.com/Lunchroom030
h"ps://www.facebook.com/pages/Restaurant-­‐De-­‐
Struisvogel/147123388679640
h"ps://www.facebook.com/pages/Caff%C3%A8-­‐
Toscanini/350705179756
AAN DE SLAG
LOGIN
amsterdamcaramba@gmail.com
Caramba35
JE EIGEN POST MAKEN
BONUS MATERIAAL
( NOG TIJD OVER? )
AFSLUITING
( VRAGEN? )
www.thewholeshbang.nl

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