Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
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Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
- 1. CONTEXTUAL INQUIRY OR: HOW I LEARNED TO STOP TALKING AND LOVE OBSERVATION by Kevin Vigneault at Lean UX & Content on February 19, 2013
- 3. STORY TIME
- 4. BYPASS LANE URL or Source
- 5. CREDITS
- 6. OH SHIT! CHICKEN SANDWICHES URL or Source
- 8. uber-formal just process winging it
- 9. DEFINITION An ethnographic research method in which users are observed and questioned while they work in their natural environments.
- 10. DEFINITION An ethnographic research method in which users are observed and questioned while they work in their natural environments.
- 11. THE PROCESS 1. Brief Interview 2. The “Switch” 3. Observation 4. Summarization
- 12. FOUR PRINCIPLES
- 13. #1 - CONTEXT Conduct the inquiry in the actual context in which the work is performed.
- 14. #2 - PARTNERSHIP Collaborate to understand the user’s work.
- 15. MASTER-APPRENTICE MASTER APPRENTICE URL or Source
- 16. PARTNERSHIP PARTNER PARTNER URL or Source
- 17. #3 - INTERPRETATION Share your interpretations and insights with the user during the interview.
- 18. #4 - FOCUS Steer the interaction toward topics that are relevant to you.
- 19. THREE PRO TIPS
- 20. #1 - BE LIKABLE People will be more likely to work in their normal, natural way if they feel comfortable around you.
- 21. #2 - NO AUDIO / VIDEO It’s a pain to set up and runs the high risk of making the subject less comfortable.
- 22. #3 - CAPTURE ARTIFACTS Photos, screenshots, notes on paper; whatever you can collect.
- 23. LET’S RECAP 1. An ethnographic research method 2. Happens in a real context 3. Pick a model to follow 4. Be likable & don’t disturb
- 24. THANK YOU LET’S DISCUSS!