The document discusses how good data is critical for sales and marketing but difficult to find and maintain. It notes that contact data becomes outdated quickly, with 70% outdated after 12 months. Traditional manual data collection is slow, expensive, and inaccurate. The cloud provides a better way to manage data through crowd-sourcing from over 12 million users. Jigsaw's data cloud has over 23 million business contacts that are continuously updated. Jigsaw provides real-time access to accurate data through products like Select, Clean, and integration with Salesforce CRM. Customers save money on data costs and increase productivity and sales with Jigsaw's high-quality data services.

1. Name
Title

2. Good Data is the Lifeblood of Sales & Marketing
Business
Cards Marketing Lists
Sales Reps
Web Forms
Critical for Prospecting
Required for Customer Analysis

3. But It’s Hard to Find the People You Need
One sales rep
calling 12 wrong
numbers a day
wastes 20+ hours
a month.
Coe, John M. “B2B Data Decay – The Untold Story.” Sales & Marketing Institute. 2002 http://www.b2bmarketing.com.
1

4. Even When You Do, It Goes Bad…Fast
70% of Contact Data Outdated
after 12 Months1
65% of titles incorrect
42% of addresses incorrect
43% of phone numbers incorrect
2009
37% of email addresses incorrect
2010
Coe, John M. “B2B Data Decay – The Untold Story.” Sales & Marketing Institute. 2002 http://www.b2bmarketing.com.
1

5. Because the Traditional Model for Data has Failed
Manual Data Collection
Slow. Expensive. Inaccurate.
On-Premise Infrastructure
You store, integrate, backup, secure…
Inaccessible
2 weeks to pull a list. Updates
come once a year.
$3 Billion+ a year spent on data*
Global market size for obtaining B2B information over the internet. Source: Robert W. Baird Business Services Research, June 9, 2009
*

6. The Cloud Shows Us a Better Way to Manage Data
Socially Aggregated No Software Real Time
Weather Data
Restaurant Data
Stock Data
xxx Movie Data xx
Traffic Data
12,568,906 users made… 2014: The data you need finds
395,177,595 edits to… 50% of software you…right away
20,676,516 articles deployments in the cloud*
*Source: Shaugatuck Technology 2010 Cloud Business Solutions

7. Jigsaw: Business Data Powered by the Cloud
Largest, Most Accurate Database:
23 million+ B2B contacts
Crowd-sourced business data:
1.4 million+ community adds 36,000 new contacts per
day
Real-time updates:
Community updates 12,000 contacts per day

8. The Crowd Delivers Massive Growth in Data
23,000,000+
Contacts in the Jigsaw database

9. The Crowd Delivers More Data on More People
Wal-Mart 2,357 124 2,867
Exxon Mobil 283 36 1,878
General Motors 80 122 4,226
Chevron 881 74 13,575
Conoco Phillips 258 53 1,475
General Electric 95 198 7,932
AT&T 980 104 15,680
Citigroup 93 176 12,846
Bank of America 5,908 141 8,544
IBM 264 135 14,825
Total Contacts: 11,199 1,163 83,848
1. Found using InfoUSA’s search tool – records not guaranteed complete
2. From Hoovers Researcher account – records not guaranteed complete
3. 100% complete records including 70% direct dial --Data as of 12-10-08--

10. The Crowd is More Precise
100% 70% 10x
Complete Direct Dial More
Contacts Numbers Titles
Director of…
Marketing…
Viral Marketing…
Enterprise Marketing…
Social Media…
Name Phone Dept Email Marketing…
Title Address Email Ext. 3415

11. And the Data Stays Clean…Automatically
Jigsaw Community Data Quality Engine Native App Sharing
1.4 million + members Automated data processes Open API’s for enterprise
300,000 updates/month 1.2 Million updates/month app data sharing:
300,000 adds/month

12. The Data Cloud Serves Companies of Every Size
ENTERPRISE
MID-MARKET
SMALL BUSINESS

13. The Jigsaw Product Suite
Prospect
Select Clean
Complete Jigsaw for
Salesforce CRM

14. Native Integration with Salesforce CRM
for Salesforce CRM
Instant source of 23M+ new leads
Unlimited, free research into 4M+ new accounts
Reps are productive with clean data

15. Lenovo Closes More Deals with Jigsaw’s Data
Laptops ∙ Netbooks ∙ Workstations ∙ Servers
750+ users
Reduced bounce and return rates for email and
direct mail campaigns
Sales team penetrates accounts faster with the
right contacts
Increased productivity due to less time searching
for contacts across multiple sources
Data is critical to the success of any CRM deployment, so having
real-time access to Jigsaw to update records is very powerful.
-Michael Rogan, Business Intelligence Lead

16. F100 Customer Saves $4.6M with Data in the Cloud
The Old Way The Cloud Way
Contact
Data
Account Data
Data
Standardization
Marketing Lists
Sales Intelligence
Data Cleansing
Typical Data Spend Jigsaw Spend
$7.25M $2.6M

17. Appendix

18. Product Slides

19. The Jigsaw Product Suite
Subscribe to the complete Jigsaw database.
Complete
Select exactly the right data you need from
Jigsaw for your marketing campaigns.
Select
Give your sales team access to the jigsaw.com
website to prospect.
Prospect
Run your dirty data through the data cloud to
clean it up, fill in blanks, and find duplicates.
Clean
Do all of the above from inside of Salesforce
CRM app.
Jigsaw for
Salesforce CRM

20. Complete Access to the Entire Jigsaw Database
23 Million Business Contacts
4 Million Account Profiles
Massive source of new sales leads Get updates as data changes
Unlimited access to every person & company Find new contacts as they’re added

21. Select the Crowd Sourced Data You Need
Select
Pinpoint the audience you
need with custom lists
Industry leading accuracy
Integrate with any marketing
tools
Subscriptions stay up to date

22. Find Millions of Contacts & Connect the Dots
Prospect
Access Jigsaw data from any web
browser
Uncover new contacts at your
accounts
Import data into any CRM app
Saved searches & new data alerts
Share & report on data access
across your team

23. Stay Productive with Jigsaw Clean
Clean
1.3 million + members
200,000 updates/month
Name Phone
Bob Johnson 415-536-6000
Bob Johnson 650-205-1899 Robert Johnson
Rob Johnson 415-536-6100 (415) 536-2283
Bob C. 408-209-7070
Johnson
Bob Johnson 415-536-6000
Rob Johnson 650-205-5555
Bob T. 650-780-9090
Johnson
Average Dirty Data Found in New Jigsaw Customers:
90% 74% 21% 7%
Incomplete Need Updates Dead Duplicate

24. Data You Need, Delivered by Chatter in Real-Time
Jigsaw has news data about this company
- Jigsaw has new data about this contact
Data Cloud has a tweet from this contact
Follow the Data You Care About on Chatter
Real-time notifications as things change
Accessible on any device with a browser

25. Real Time Analytics Measure Your Data’s Health
Know Right Away:
- What data is good
- What needs updating
- How your business is affected

26. Data Quality Engine: Unmatched Superpower
I touch 3M/mth I touch 35M/mth
I touch I touch 500K/mth
700K/mth I ping 4M every
Made 140K Made 460K single month Killed 166K
updates updates
Made 2K prettier
PuzzleMaster Normalizer Super DeDuper Pinger Reaper
Pieces together Standardizes Detects duplicates “Pings” HTTP and Automatically
partial records from addresses, titles & automatically SMTP domains for graveyards dead
disparate sources phone numbers. merges or floats to validity. Auto- records from bounce
& adds to Jigsaw. Properly classifies community for task matically grave- reports & phone
Now also updates contact records by resolution. yards when domain campaigns. Or floats
records. department & level deemed invalid to community for task
resolution.

27. Enterprise Engine Delivers Tailored Data Services
Jigsaw Data Your Custom Data 3rd Party Data
Enterprise
CRM Marketing Apps Data Warehouse Custom Lists MSP’s

28. Privacy Slides

29. Jigsaw Leads the Industry in Data Privacy
100% Open and Transparent
Real-time Opt-out
Public Information
100% CAN-SPAM Compliant
Vetted by World-class Customers such as
American Express, FedEx, AT&T, Dun &
Bradstreet
Winner for "Best Online Rising Star Award 2009 Hot 100 — Best Model of Excellence
Directory and Business CRM Magazine Privately 2005
Leads Service" Held Software Companies InfoCommerce
SIIA Codie Awards JMP Securities

30. Complete Control for People in the Jigsaw
Database
Email Notifications
Know when you’ve been
entered into Jigsaw
Opt-out
Remove your
name
Check Your
Preferences
Filter how you want to
receive communications

31. Value Slides

32. New Horizons Doubles Data Accuracy with Jigsaw
The Company
New Horizons delivers technical, application,
and business skills courses around the world.
The Puzzle
Reps struggled to reach decision makers in
training departments.
The Jigsaw Solution
✔ 150-200 new contacts every week
✔ Doubled accuracy of contact data
✔ Saved 75% on data hygiene costs

33. Traditional Data Management Has Hidden Costs
Account Data Contact Data
$$
$$
Sales
Intelligence Data Hygiene
$$
$$
Buy it All Separately Manage it Yourself

34. Bottom Line: Good Data Matters
Real Costs Real Opportunity
100,000 Phone: $3.29
94%
Mail: $1.78
Records X Email: $0.25
$336,700 Of email marketing users improve
Marketing Waste Without Jigsaw* their prospecting with Jigsaw
33 Min
Rep/Day X
100 Reps
@ $28.87/hr 97%
Of sales users improve their
$412,800 prospecting with Jigsaw
Sales Waste Without Jigsaw*
*Direct mail & Phone cost (Source: DMA), Email: $.25 (Source Court Cunnigham, VP of DartMail)
Hourly Compensation Source: Bureau of Labor Statistics
*Based on avg amount of missing and inaccurate data found in Customer’s prior to moving to Jigsaw.