Entrepreneurs always ask how they can approach investors of all types and get them excited about what they've built. Well...it's easy to approach investors (they're people too!), but getting them excited is another story. This presentation was given to local Shenzhen entrepreneurs here in China with Global Sources Startup LaunchPad - June 2017

1. How to Approach Investors
AND Get Them Excited
About YOU
Kyle Ellicott
Chief Labs Officer

2. EXCITEMENT IS CHALLENGING.
APPROACHING IS EASIER.

3. HOW TO
APPROACH
INVESTORS
Ask for warm introductions from
your network & advisors
Attend community & pitch events
Join an accelerator or incubator program
BUILD RELATIONSHIPS. DON’T ASK FOR
A CHECK AT FIRST MEETING

4. EXCITEMENT IS CHALLENGING.
APPROACHING IS EASIER.

5. KEY ELEMENTS OF EXCITEMENT
4. TEAM
A team who’s
experienced and
passionate
3.TRACTION
Investors want to see
partnerships, press,
metrics, numbers, etc.
2. MARKET
Understand the type of
investors who make sense
for YOUR business
1. PRODUCT
A product with a real
use case applied to a
mass market

6. WHAT’S
YOUR
STORY?

7. WHAT IS
YOUR
PRODUCT?

8. PASSING THE 5-75 TEST

9. WHO’S THE
CUSTOMER?

10. HOW TO PITCH YOUR PRODUCT

11. ELEMENTS OF A PITCH
Problem Solution MarketUse Case
Business ModelCompetitors
Financials
Traction Press / Partners
Road MapTeam Ask

13. APPROACHING INVESTORS
Patience
Investment doesn’t
happen overnight*
Be Prepared
Know your story, product,
and be ready for questions
Research
Understand the type of
investors who make sense
for YOUR business

14. Be Global. Think Vertical. Act Local
Kyle Ellicott
Chief Labs Officer
Re a d W r i te L a b s
A p p l y N o w
L a n d s c a p e s L e t’ s C h a t!