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Agile content strategy

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Lauren Pope
Lauren Pope
Technology
1 of 16
Agile content strategy
Just scraping by
Too much, too soon.
Ask 'why?', not 'what?'
Don't wait, iterate
Analyse
Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
Ask 'why?', not 'what?'
So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/

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