1. ng aC rush
Sp arki
o Users
d Hold ing Ont
n
Attra cting a

3. MySp
ace is
“plac more
e for th
friend an a
It’s ab s.”
out:
Me
Frien
d s
Comm
unity
Socie
ty/Cu
lture

4. Getting someone to fall in
love with you is never easy.

5. How to spark a crush

6. a cru sh?
Why

7. Crush is good

8. I’m not kidding…

9. ip advice
lationsh
Re
k a crush
How to spar

10. How not to spark a crush

11. 1o f7
out you
’s not ab
It n what
b etwee
ctions hat you of fer
conne and w
pelling ing for
Create com ’re look
they

12. t you
It’s not abou
What’s in it for them?
Speak to their needs
Get personal

13. t you
It’s not abou
What’s in it for them?
Speak to their needs
Get personal

14. t you
It’s not abou
What’s in it for them?
Speak to their needs
Get personal

15. 2o f7
too fast
’t move
Don ;
mitment
a com u first!
sh into now yo
ts to ru get to k
No o ne wan t least
let them a

16. too fast
Don’t move
Let them get to know you first
Be transparent
Be ready when they’re ready

17. too fast
Don’t move
Let them get to know you first
Be transparent
Be ready when they’re ready

18. t you
It’s not abou
Let them get to know you first
Be transparent
Be ready when they’re ready

19. too fast
Don’t move
Let them get to know you first
Be transparent
Be ready when they’re ready

20. 3o f7
is good
hold ing
Hand along
when
m
ide the eir burdens
and gu bear th
i r hand eeded;
Ta ke the n

21. ood
Hand holding is g
Blogger Yahoo Answers
TripIt
Radar
Lead the way
Diffuse awkward moments
Drop hints

22. ood
Hand holding is g
Lead the way
Diffuse awkward moments
Drop hints

23. ood
Hand holding is g
Facebook
Pageflakes
Lead the way
Diffuse awkward moments
Drop hints

24. 4o f7
won der
ke t hem
Don ’t ma ened , don’t
a s deep teps clear
ment h e next s
ommit ake th
Once your c ing; m
m hang
leave the

25. wonde r
Don’ t make them
Establish expectations
Take it one step at a time
Make your needs known

26. wonde r
Don’ t make them
Facebook
Establish expectations
Take it one step at a time
Make your needs known

27. wonde r
Don’ t make them
Establish expectations
Take it one step at a time
Make your needs known

28. 5o f7
eir world
t of th
B e par o f you;
utside lingy
a life o n’t be c
ey have but do
that th st in it,
spect e
Re
tak e inter

29. heir world
Be part of t
Find out who they know
Make connections
Don’t be greedy

30. heir world
Be part of t
Find out who they know
Make connections
Don’t be greedy

31. heir world
Be part of t
Find out who they know
Make connections
Don’t be greedy

32. 6o f7
them on
Cheer
s elves!
t them hem.
od abou urage t
eel go d enco
Make them f em an
Af firm th

33. on
Cheer them
Count their achievements
Commemorate milestones
Encourage others to encourage them

34. on
Cheer them
Count their achievements
Commemorate milestones
Encourage others to encourage them

35. on
Cheer them
Count their achievements
Commemorate milestones
Encourage others to encourage them

36. 7o f7
mo ries
Make me
they’ll
n ts that
mome t for a while
orable lk abou
or mem r and ta
Plan f embe
rem

37. ries
Make memo
Surprise them
Pick out curtains
Be yourself

38. ries
Make memo
Surprise them
Pick out curtains
Be yourself

39. ries
Make memo
Surprise them
Pick out curtains
Be yourself

40. How to spark a crush

41. into you?
not that
J ust n issues
ttractio
to approach a
How

42. Snapfood
Why aren’t more people signing up?

43. 1o f4
thyself
Kn ow
r Pitch
y: E levato
A ctivit

44. Know thyself
Step 1: List WHO it’s for, WHAT is it, WHY is it different

45. Know thyself
Step 2: Choose (or dot vote) the most important differentiators

46. For people who want to show off what they’re eating
Snapfood lets people do more with their food photos.
Unlike other photo sharing sites, Snapfood is uniquely food-
centric, letting people visualize and rate foods they’ve eaten and want to eat.
Know thyself
Step 3: Craft a concise “elevator pitch” statement

47. 2o f4
e pro blem
Id enti fy th
odels
e rsion M
ty : Conv
Activi

48. Active User
Visitor
Identify the problem
Step 1: Identify the “conversion” of interest

49. Active User
Visitor
Identify the problem
Step 2: List the steps required to get there

50. Active User
Visitor
Identify the problem
Step 3: Find out # of people who’ve taken each step

51. Active User
Visitor
Identify the problem
Step 4: Ask what it means

52. Active User
?
Visitor
Identify the problem
Step 4: Consider options (focus upstream, remove or swap steps)

53. 3o f4
e pro blem
nos e th
Diag alysis
se An
o ot Cau
Act ivity: R

54. Diagnose the problem
Step 1: Understand procrastination

55. Low Value
High Effort
High Value
Low Effort
Diagnose the problem
Step 1: Understand procrastination

56. Low Value
(perceived)
High Effort
(perceived)
Diagnose the problem
Step 2: Get to the heart of the matter

57. 4o f4
olutions
nerate s
Ge
t Ske tching
p
ivity: Conce
Act

58. Generate solutions
Step 1: Choose from the problems you’ve identified

59. Generate solutions
Step 2: Collect ideas (stick them on walls!)

60. Generate solutions
Step 3: Generate one or more possible solutions for each problem

61. Generate solutions
Step 4: Put it all together!

62. Generate solutions
Step 5: Evaluate the impact

63. How to approach the problem

64. Crush is good, love is better

65. amp Up
n Up & R
Patterns for Sig m the
Web 2.0 Lan
dscape
nes fro
Guideli
tion and
Inspira
Alexa An
alexa@a rzejewsk d
daptivep i
@ladyle ath.
xy on tw com
itter
FOAA fo
r 1 5 % of Adaptiv
e Path
| 1
f AP eve
p Up |
gn Up & Ram
s for Si
nts!
Pattern
up
epo rts/sign
.com/ideas/r
th
adaptivepa
http: //www.