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Think Gum Lakshman KV Shankar,  Praharsh Khodanpur,  Laura Hughes,  Brent Eyler Marketing 5001  Dr. Neeraj Bharadwaj
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Think Gum! ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Advantage ,[object Object],[object Object]
Marketing Channels ,[object Object],[object Object],[object Object]
Marketing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Communication ,[object Object]
Premium Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Projected Sales 2010* 2011* 2012* Total Students 9,247,679.55  9,386,394.74  9,527,190.66  Students w/ access Willing to Try 72.5% Best 6,701,217.06  6,801,735.32  6,903,761.35  55.1% Average 5,092,924.97  5,169,318.84  5,246,858.63  37.7% Worst 3,484,632.87  3,536,902.37  3,589,955.90  Given Best Converted to Frequent Customers 33% Best 2,233,739.02  2,267,245.11  2,301,253.78  20% Average 1,340,243.41  1,360,347.06  1,380,752.27  10% Worst 670,121.71  680,173.53  690,376.13  Given Average 33% Best 1,697,641.66  1,723,106.28  1,748,952.88  20% Average 1,018,584.99  1,033,863.77  1,049,371.73  10% Worst 509,292.50  516,931.88  524,685.86  Given Worst 33% Best 1,161,544.29  1,178,967.46  1,196,651.97  20% Average 696,926.57  707,380.47  717,991.18  10% Worst 348,463.29  353,690.24  358,995.59        Projected Frequent Customers 1,075,173.05  1,091,300.64  1,107,670.15  Projected Packs Sold 36,985,952.88  37,540,742.18  38,103,853.31
Recommendations ,[object Object],[object Object],[object Object],[object Object]
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Think Gum - A Marketing Plan

  • 1. Think Gum Lakshman KV Shankar, Praharsh Khodanpur, Laura Hughes, Brent Eyler Marketing 5001 Dr. Neeraj Bharadwaj
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Projected Sales 2010* 2011* 2012* Total Students 9,247,679.55 9,386,394.74 9,527,190.66 Students w/ access Willing to Try 72.5% Best 6,701,217.06 6,801,735.32 6,903,761.35 55.1% Average 5,092,924.97 5,169,318.84 5,246,858.63 37.7% Worst 3,484,632.87 3,536,902.37 3,589,955.90 Given Best Converted to Frequent Customers 33% Best 2,233,739.02 2,267,245.11 2,301,253.78 20% Average 1,340,243.41 1,360,347.06 1,380,752.27 10% Worst 670,121.71 680,173.53 690,376.13 Given Average 33% Best 1,697,641.66 1,723,106.28 1,748,952.88 20% Average 1,018,584.99 1,033,863.77 1,049,371.73 10% Worst 509,292.50 516,931.88 524,685.86 Given Worst 33% Best 1,161,544.29 1,178,967.46 1,196,651.97 20% Average 696,926.57 707,380.47 717,991.18 10% Worst 348,463.29 353,690.24 358,995.59       Projected Frequent Customers 1,075,173.05 1,091,300.64 1,107,670.15 Projected Packs Sold 36,985,952.88 37,540,742.18 38,103,853.31
  • 11.