14. do they do as
LEAD STORYTELLERS
WHAT ?
communicate
what is happening
in education
celebrate,
support &
inspire
lead action
research
build understanding &
cultural cohesiveness
give evidence
that the school is
fullfilling its
promise to
stakeholders
make the
school’s mission
statement come
to life
document
institutional
memory
21. forLEAD STORYTELLERS
Organization
Know your Story Inventory of past
years’ media.
Create a Social
Media Annual Event
Calendar
Social Media
Campaigns
Collect relevant
quotes
List of media
needed to support
your story
28. forschools
EngagementSocialMedia&
QuotesMonthly
Challenges Polls
Memes Selfies/
USies
Throw-
Backs
crowd-
sourcing
Create polls
on Twitter or
Facebok to
gauge your
audience level
of interest &
solicit their
input
a humorous image,
video, piece of
text, etc., that is
copied (often with
slight variations)
and spread rapidly
by Internet users
a photograph
that one has
taken of
oneself or a
group, and
shared via
social media
A sudden
reminder of the
past. A retro
thing. Could be
a song or an
image that was
posted a while
back
the practice of
obtaining
information or
input into a
task or project
by enlisting the
services of a
large number
of people
Social Media
contests
inspire users to
try new things
Share your
favorite quote
encouraged
your users
to react to
what you
share on
various
levels
Inspirea
reaction
41. SocialMedia
Auditfor your
School
Amount of Followers and Following.
Engagement: Likes, Share, Comments,
conversation
Variety of Media Content: Text, Images, Video,
infographics, etc.
Appropriate Use of #Hashtags?
Is content supporting and showing evidence of
school’s mission, vision and values?
Is content coherent and telling an overall story?
Does public content online paint an accurate
picture of your school?
Does your Social Media presence attract new
families & faculty?
Are you sharing a healthy balance of original
content and outside content?
42.
43. It is no longer enough
to do powerful work if
Chris Lehman
”
“ sees it.no one