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Social
Media 101
forinternational
Schools
@langwitches
SILVIAROSENTHALTOLISANO
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Overview
Making the case
Storytelling
Beyond Display
Digital Citizenship
Protect your identity
Your Profile
Making Connections
ThereisNOsignofSlowingdown…
The World is Changing
Total Global
Population
Active Internet
Users
Active Social Media
Users
7.18 Billion
2.03
billion
2.95
Billion
ĥ
h
http://visual.ly/internet-real-time
Overwhelmed
you
Will Be
TheWorldwelivein
isnotchangingback!
WhatYearArewepreparingour
Studentsfor?
SilviaRosenthalTolisano
HeidiHayesJacobs
“
“
“
“
Howareyoubuildingyourpersonalfollowing
toleverageinstitutionalgoals?
Are you Connected?
connect Communicate learn
stakeholders Branding
Not only about
Knowledge
Where are your
stakeholders
communicating?
Constant, relevant
content creation!
What do others say
about your school?
What do you want
others to know about
your school?
What do we share?
How do we share?
Who do we share with?
Filter Information
Not what you know, but
what you can do with it…
Visual Literacy
Participatory Culture
Media
isabout
FORSchools
Social
StorytellingCurate,share,addvalue,teach&
learn,makecontent&
connectionsvisible&Visual
DocumentTheJourney
thengetstakeholdersto
Spread yourstories
!
Mindsettoshiftthe
shout out
PowerWehavethe
Publicsectorifwe
TonySinanis&JosephSanfelippo
!
viaSocialMediathe
in“ThePowerofBranding”=TellingyourSchool’sStory
thatkidsdoinourschools
Great
Things
ofthoseinthe
WhoistheLeadStorytelleratyourschool?
Storytelling
SilviaRosenthalTolisano
6 word Memoir
Takecontroloftellingyourschool’sStory
https://www.youtube.com/watch?v=mBnP0DoGjRI
6 word
Memoir
Takecontroloftellingyourschool’sStory
Whatwouldagraduatefromyourschool
(class) sayinaSixwordMemoirabouthis/
HErexperienceatyourschool(classroom)?
UseaBackgroundtoyourText(observeCopyright)
FORSCHOOLS
Social
Media
VS.inSchools
FORSCHOOLS
Social Media
VS.inSchools
developingbestpractices
HOWtosupportteachingandlearning
connect,communicateand
collaboratewithauthenticglobal
audience
preventingtheusebystudents
regulatingtheusebyteachers
preventingnetworksecurityissues,
institutionaltransparency,cyberbullying
Marketing&Branding
addValue
Sharingofbestpractices
makeContentVisible&Shareable
makingGlobalConnections
CreatingInstitutionalMemory
ProfessionalDevelopmentTool
+
+
+
--
-
+
+
+
+
+
+
+
+
Curation
+
Outreach
+ModelingForStudents
+ModelforStudents
HOW
Social Media
VS.WHERE
Facebook
Twitter
Schoology
Marketing&Branding
addValue
Sharingofbestpractices
makeContentVisible&Shareable
makingGlobalConnections
CreatingInstitutionalMemory
ProfessionalDevelopmentTool
+
+
+
+
+
+
+
+
+
+
+
Curation
+
Outreach
+ModelingForStudents
+Instagram
WhatsAppGroups
LinkedIn
Blogs
+
+
+
+YouTube
Pinterest+Snapchat+
SilviaRosenthalTolisano
"Everydayineveryoneofyourschools,great
thingshappen.Howdoesyourcommunityknow?
SchoolsthatareFutureReadyboldlyengagetheir
communitytobuildrelationshipsandempower
bothstudentsandfamilies.
ThomasC.Murray,DirectorofInnovation,FutureReadySchools
http://langwitches.me/branded
Network
Integrated
Connected
Whatdoesan
&
meanforschools?
Culture
Dissemination
Amplification
Open
participatory
Connected
viaSocial
Media
Modeling
Marketing
Branding
Outreach
Learning
ProfessionalDevelopment
ModelingFORStudents
2
3
4
5
6
7
1
Recruiting
How
Social Media
Areyouusing
foryourschool?
InformationLiteracy
Social Media
Silvia Tolisano
GoogleYourself
GoogleYourschool
SearchInformationvsSearchingPeople
CheckoutWikipedia
Social Media FOR Schools- Day 1
#AmplifiEDUTwitterChat
Copyright:CanIuseit:Yes/No?
ModelLessons:SocraticSeminar&TheBackchannel
Global
Connection:
Connectyourstudents
toexperts/Authors/Eye
Witnesses
DigitalCitizenship
Social Media
Privacy
Copyright
Safety
Footprint
Global Literacy
Social Media
Ifyouwant
globally
connected
Students,youneedglobally
connectedTeachers
SilviaRosenthalTolisano@langwitches
Eric HellwegHarvard Business Review:
Network Technology
Network Intelligence
Network Capability
Network Identity
Network
Literacy
BrandYour
isthepromiseto
yourcustomer!
education
Now&
Beyond
Choices
Compassion
Nurturing
Global
Citizen
community
2
Leaders
CreativitySafety
Multi-
Cultural
Development
ofTalent
Brand
Awareness
What is
obvious to
me about my
School?
Takecontroloftellingyourschool’sStory
Recorda15secondVideoexplaining.
Startwith“Whatisobviousaboutmyschoolis…
langwitches@gmail.com
Outreach4
variouschannels&Platforms
RaiseInterest
Keepthemtalking
AdressConcerns
Letothers“Brag”aboutyourschool
Sayitoften
Professional
development6
#SchoolHashtags
ContenTCreation
Modeling FOR
Students
7
schoolshouldn'tprepareyouforlife.
schoolshouldbereallife!
ProjectBAsedLearning
DigitalCitizenship
Marketing
PresentationSkills
edupreneurship
communitybuilding
Curation 21stCenturyLiteracies
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Overview
Making the case
Storytelling
Beyond Display
Digital Citizenship
Protect your identity
Your Profile
Making Connections
Tools&Platforms
Social Media
&CommunicationHub,
InformationCuration
seriesofupto10
images
tagging
Social Media FOR Schools- Day 1
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Overview
Making the case
Storytelling
Beyond Display
Digital Citizenship
Protect your identity
Your Profile
Making Connections
StrategySocial
Media
1
2 3
Design a
schoolwide
Plan
Specify what
Content
needs to be
curated
and created
https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/Adapted from:
Create
Teams
Outline
Logistics
(Scheduling &
Platforms)
Construct a
Rubric to
Assess
Content
for QUality
What is your
school’s
Story?
Decide on
a Policy 4
6 7
8 9 Create
Expectations
10
Decide on
Platforms
Where will
content
be stored,
archived,
Accessed and
sustained?
5
capturing
student
experiences
Takecontrolofyourschool'spromisetostakeholdersby
VisualBingo
instagram.com/socialmedia4schools
@socialmedia4schools
PASB123
B ni g o
Kindness
Responsible
Stewardship
Collaboration
Risk-Takers
School
Community
Unique
Integrity
take-Charge
Communicate
Multi-
Cultural
Confidence
learning
Free
Space
Global
Citizen
Perseverance
diversity
challenging
Acceptance
Respect
Courtesy
growth
Change
sustainability
sharing
Leadership
Include#Socialmedia4schoolsonallPosts
Expectations
Set a Policy
Privacy Transparent
consider ShiftinMindset
Set
Accessibility
consider
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on Protect your identity
Your Profile
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Making Connections
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Overview
Making the case
Storytelling
Beyond Display
Digital Citizenship
Identity
Protect your
Profile
Let’swriteyourSocialMedia
160characters 160characters
200-1500charactersNoLimit
ProfileLet’ssetupyour
Twitter/Pinterest/Instagram
name
@username
bio
profileimage
Link
HowDoyou
Connect
withtheRightPeople?
Speaktothem
harvest
#hashtags,profiles,Boards
Likethem
Connections
Let’sgrow
@AASSA_SA
@AAIEglobal
#globaled
#AASSA17
facetoFace
bishcmc
aislibrary0813
languageATbis
ISLnola
yis1924
mjgdslibrary
iszlofficial
hongkong
international
school
theworldyou’reaRockStar…
Telling
Marketingis
Showing
theworldyou’reone
ContentMarketingis
RobertRoseChiefStrategyOfficeratContentMarketingInstitute
"
"
SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
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