Social Media FOR Schools- Day 1
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Interested in working with Silvia Rosenthal Tolisano? Social Media Coach for Schools Social Media FOR Schools- Pan American School of Bahia, Brazil Day 1
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Social Media FOR Schools- Day 1
- 3. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Overview Making the case Content Curation Content Creation Storytelling Scheduling Team & Crowdsourcing Dissemination Moderation Beyond Display Read & WRite Shareability Policy Blogs Twitter Instagram Snapchat Pinterest Digital Citizenship
- 4. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
- 5. ThereisNOsignofSlowingdown… The World is Changing Total Global Population Active Internet Users Active Social Media Users 7.18 Billion 2.03 billion 2.95 Billion ĥ h
- 9. Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture
- 25. Global Literacy Social Media Ifyouwant globally connected Students,youneedglobally connectedTeachers
- 26. SilviaRosenthalTolisano@langwitches Eric HellwegHarvard Business Review: Network Technology Network Intelligence Network Capability Network Identity Network Literacy
- 28. Brand Awareness
- 29. What is obvious to me about my School? Takecontroloftellingyourschool’sStory Recorda15secondVideoexplaining. Startwith“Whatisobviousaboutmyschoolis… langwitches@gmail.com
- 33. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
- 37. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Scheduling Team & Crowdsourcing Dissemination Moderation Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship Protect your identity Your Profile Making Connections
- 38. StrategySocial Media 1 2 3 Design a schoolwide Plan Specify what Content needs to be curated and created https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/Adapted from: Create Teams Outline Logistics (Scheduling & Platforms) Construct a Rubric to Assess Content for QUality What is your school’s Story? Decide on a Policy 4 6 7 8 9 Create Expectations 10 Decide on Platforms Where will content be stored, archived, Accessed and sustained? 5
- 40. B ni g o Kindness Responsible Stewardship Collaboration Risk-Takers School Community Unique Integrity take-Charge Communicate Multi- Cultural Confidence learning Free Space Global Citizen Perseverance diversity challenging Acceptance Respect Courtesy growth Change sustainability sharing Leadership Include#Socialmedia4schoolsonallPosts
- 41. Expectations Set a Policy Privacy Transparent consider ShiftinMindset Set Accessibility consider
- 42. 101 Social Media SocialMedia SocialMedia Tools&Platforms SchoolSFOR SocialMedia Strategy SocialMedia Hands-on Protect your identity Your Profile Scheduling Team & Crowdsourcing Dissemination Moderation Making Connections Policy Blogs Twitter Instagram Snapchat Pinterest Overview Making the case Storytelling Beyond Display Digital Citizenship