This document discusses trends in digital media usage and marketing strategies. It notes that 60% of social media time is spent on smartphones and tablets, while 86% of people skip TV commercials. It also mentions that two-thirds of firms plan to increase spending on video marketing, and that understanding different digital platforms is important for retaining "social customers" through engaging content.

1. Understanding the Digital Generation
By: Lara Abdulhadi @larahadi

2. 60% of Social
Media time is
spent on
smartphones and
tablets.
Source: 26 Sep, 2014 - Business Insider

3. 86% of people skip
TV commercials.
Source: NewsCred

4. 34% of Fortune 500
companies now
maintain active
blogs – the largest
share since 2008.
Source: Forbes

5. Blogging increases
web traffic by 55%
for brands.
Source: Rocket Post

6. “Interesting
content” is one of
the top three
reasons people
follow brands on
social media.
Source: NewsCred

7. Two-thirds of firms
plan to increase
spending on video
marketing in the
coming year.
Source: Heidi Cohen

8. As consumer use of
social media for
brand comments
and complaints
continues to
increase, brands are
having a hard time
keeping up. Only
20% of consumer
comments generate
brand responses.
Source: eMarketer

9. Facebook accounts
for 15.8% of total
time spent on the
Internet.
Source: Rocket Post

10. Twitter now has
over 550 million
registered users, and
215 million active
monthly users.
Source: Jeff Bullas

11. 83% of marketers
say they prefer to
use LinkedIn for
distributing B2B
content, and more
than half of vendors
say they have
generated sales
through LinkedIn.
Source: Real Business Rescue

12. Pinterest grabs 41%
of the ecommerce
traffic compared to
Facebook’s 37%.
Food is the top
category of content
on Pinterest with
57% of its user base
sharing food-related
content.
Source: Rocket Post

13. “Marketing is no
longer about the
stuff that you make,
but about the
stories you tell”.
Seth Godin
Seth Godin is an American author, entrepreneur, marketer, and public speaker.

14. People who follow your
company via social networks
are not just “Social Media
Users” – they are customers
that you won’t be able to retain
without a proper strategy.
Understanding the shift in
digital marketing and the usage
of different platforms will assist
you in tailoring content for
these Social Customers,
through quality content which
increases engagement and
brand loyalty.