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Personalizing TV Interaction with Social & Semantic Web
                         Lora Aroyo
                             VU University Amsterdam

                                     @laroyo
Wednesday, December 12, 12
Wednesday, December 12, 12
Wednesday, December 12, 12
Wednesday, December 12, 12
Wednesday, December 12, 12
Wednesday, December 12, 12
Web vs. TV


© Ugli. on the Walls of BBC London




                             TV is the Web
Wednesday, December 12, 12
© Dan Brickley
Wednesday, December 12, 12
Wednesday, December 12, 12
42% of UK adults
                                               who use Internet
                                               while watching TV
                                               also discuss or
                                               comment on
                                               programs they are
                                               watching




                             © Ericsson ComsumerLab: TV & Web Consumer Trends 2011

Wednesday, December 12, 12
© VickyBuser, BBC




                             but ...
Wednesday, December 12, 12
© RedBee Slides at MIPCube2012




                             lost in space
Wednesday, December 12, 12
demand for experience
Wednesday, December 12, 12
© RedBee Slides at MIPCube2012




Wednesday, December 12, 12
© Ericsson ComsumerLab: TV & Web Consumer Trends 2011



    Social Recommendations
Wednesday, December 12, 12
Wednesday, December 12, 12
COMMUNITY-BASED
                               EXPERIENCE




                             not a single TV-viewer activity any more

Wednesday, December 12, 12
SOCIAL VIEWING SCENARIOS




           for more details check out our blog at http://notube.tv

Wednesday, December 12, 12
ADAPT INDIVIDUAL SECOND
         SCREEN EXPERIENCE




             for more details check out our blog at http://notube.tv

Wednesday, December 12, 12
© Ugli. on the Walls of BBC London




       Social & Personalized TV
Wednesday, December 12, 12
http://notube.tv
Wednesday, December 12, 12
User Perspective




     •     what is the role of social recommendations?
     •     how do people watch TV together?
     •     how devices influence watching?
     •     what are perceived trade-offs for privacy vs. personalization?
Wednesday, December 12, 12
NoTube’s Beancounter
                              aggregate, analyze & profile




Wednesday, December 12, 12
NoTube’s User Activities
                                    aggregate




Wednesday, December 12, 12
NoTube’s User Interests
                                   profile




Wednesday, December 12, 12
NoTube’s N-Screen                   drag & drop, shuffle, sharing & TV control




                 N-Screen
                 drag & drop, sharing & TV control
Wednesday, December 12, 12
Technology Perspective




   •     what is the role of metadata in TV & Apps?
   •     what are ways to share information in real time?
   •     what are ways to sync TV & other metadata?
   •     what is an easy way for devices to find & talk to each other?
Wednesday, December 12, 12
Open Web Standards & Data




                • access to basic metadata about programs
                • links are the basic currency of social media
                   • URIs for the things you watch
                   • links to related Web entities
                • even a small amount of metadata enables interesting apps
Wednesday, December 12, 12
Recommendations in NoTube




                                                                    © Dan Brickley


 • surface interesting, new & relevant programs to individual and group users
 • combine in a complementary way different statistical & semantic approaches
 • define metrics for, e.g. serendipity, diversity, relevance
Wednesday, December 12, 12
TV Preference Data:
                             Sparse & Fragmented
   Even for a single service (e.g.
   Netflix) challenges multiply:

   •      often no global view, only
          per-user data

   •      many ways of identifying
          same content item

   •      many ways of identifying
          same user

   •      many ways of identifying
          entities e.g. actors,
          directors, ...
                                               © Dan Brickley
Wednesday, December 12, 12
TV Preferences in NoTube
     •      Inferred from the Social Web
           •   tweets, FB likes, last.fm listened, etc.
           •   weighted interests



     •      Represented using Linked Data web identifiers
           •  record-linkage: facebook.com/pages/   dbpedia.org/




           •      NLP:       #littlebritain


                                              http://dbpedia.org/resource/Matt_Lucas
                                              http://dbpedia.org/resource/David_Walliams
Wednesday, December 12, 12
TV Preferences in NoTube
     •      Inferred from the Social Web
           •   tweets, FB likes, last.fm listened, etc.
           •   weighted interests



     •      Represented using Linked Data web identifiers
           •  record-linkage: facebook.com/pages/   dbpedia.org/




           •      NLP:       #littlebritain Brilliant british humor by Matt Lucas & David
                                            Walliams - whole range of facinating characters
                                            portraying diversity of british society
                                                      http://dbpedia.org/resource/Matt_Lucas
                                                      http://dbpedia.org/resource/David_Walliams
Wednesday, December 12, 12
From Predictability to
                                 Serendipity




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                                Secret
             Paul Merton                       Gardens
               looks at
          Alfred Hitchcock
                                         Make ‘em
                                          laugh




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                                       format
                                  at   documentary                   Secret
                              form                   form
             Paul Merton                                 at         Gardens
               looks at
          Alfred Hitchcock
                                                              Make ‘em
                                                               laugh




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                  at         documentary       format
                                                                            Secret               Basic patterns
                              form                          form
             Paul Merton                                        at         Gardens
                               genre
               looks at                       art culture                       ge
                                                            genre                    nr
          Alfred Hitchcock     aw           and the media                                 e
                                    ard                              Make ‘em
                                                            award     laugh
                                          Grammy Awards                              homes and
                                                                                      gardens




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                           at                         documentary                   format
                                                                                                                  Secret               Basic patterns
                                       form                                                       form
             Paul Merton
                                        genre
                                                                                                      at         Gardens               Homogeneous patterns
               looks at                                         art culture                                           ge
                                                                                              genre                        nr
          Alfred Hitchcock              aw                    and the media                                                     e
                                             ard                                                           Make ‘em
                             an                                                               award         laugh
                                                            Grammy Awards                                                  homes and
                                  ch
                                       or                                                                                   gardens


                               Paul
                              Merton
                                            pa
                                                 rtn
                                                       er

                                             Caroline
                                             Quentin
                                                            ac
                                                                 to
                                                                      r
                                                                                    ge
                                                                          Life of        nr
                                                                                              e
                                                                           Riley

                                                                                     comedy




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                           at                           documentary                    format
                                                                                                                            Secret               Basic patterns
                                       form                                                          form
             Paul Merton
                                        genre
                                                                                                         at                Gardens               Homogeneous patterns
               looks at                                           art culture                                                   ge
                                                                                                 genre                               nr
          Alfred Hitchcock              aw                      and the media                                                             e
                                             ard                                                               Make ‘em
                             an                                                                  award          laugh
                                                             Grammy Awards                                                           homes and
                                  ch
                                       or                                                                                             gardens


                               Paul
                              Merton                        infl
                                                                uen
                                                                   ce
                                            pa
                                                 rtn
                                                       er                    Spike
                                                                                       act
                                                                            Milligan             or     The adventures
                                             Caroline                                                       of Barry
                                             Quentin                                                      McKenzie
                                                              ac
                                                                   to
                                                                        r
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                                                                                                         nre



                                                                            Life of         nr
                                                                                                                  form

                                                                                                 e
                                                                                                        ge




                                                                             Riley
                                                                                                                      at



                                                                                        comedy


                                                                                                               film




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                           at                           documentary                     format
                                                                                                                             Secret                  Basic patterns
                                       form                                                           form
             Paul Merton
                                        genre
                                                                                                          at                Gardens                  Homogeneous patterns
               looks at                                           art culture                                                    ge
          Alfred Hitchcock              aw                      and the media                     genre                               nr
                                                                                                                                           e
                                                                                                                                                     Heterogeneous patterns
                                             ard                                                                Make ‘em
                             an                                                                   award          laugh
                                                             Grammy Awards                                                            homes and
                                  ch
                                       or                                                                                              gardens
                                                                                                           synopsis
                                                              influence               Charlie             enrichment
                               Paul
                              Merton                        infl
                                                                uen                   Chaplin                                      Shanghai
                                            pa
                                                                    ce                                                              Knights
                                                 rtn
                                                       er                    Spike                                                                  gen
                                                                                        act                                                               re




                                                                                                                                    at
                                                                            Milligan              or     The adventures




                                                                                                                                form
                                             Caroline                                                        of Barry                                          action and
                                             Quentin




                                                                                                                                               ac
                                                                                                           McKenzie                                            adventure
                                                              ac




                                                                                                                                               to
                                                                   to




                                                                                                                                                r
                                                                        r
                                                                                        ge
                                                                                                          nre



                                                                            Life of          nr
                                                                                                                   form

                                                                                                  e
                                                                                                         ge




                                                                             Riley
                                                                                                                       at



                                                                                         comedy                                                 Jackie
                                                                                                                                                 Chan

                                                                                                                film




Wednesday, December 12, 12
From Predictability to
                                 Serendipity
                                               at                           documentary                     format
                                                                                                                                 Secret                  Basic patterns
                                           form                                                           form
             Paul Merton
                                            genre
                                                                                                              at                Gardens                  Homogeneous patterns
               looks at                                               art culture                                                    ge
          Alfred Hitchcock                  aw                      and the media                     genre                               nr
                                                                                                                                               e
                                                                                                                                                         Heterogeneous patterns
                                                 ard                                                                Make ‘em
                                 an                                                                   award          laugh
                                                                 Grammy Awards                                                            homes and
                                      ch
           synopsis                        or                                                                                              gardens
          enrichment                                                                                           synopsis
                                                                  influence               Charlie             enrichment
                                  Paul
                                 Merton                         infl
                                                                    uen                   Chaplin                                      Shanghai
                                                pa
                                                                        ce                                                              Knights
                    Alfred                           rtn
                                                           er                    Spike                                                                  gen
                  Hitchcock                                                                 act                                                               re




                                                                                                                                        at
                                                                                Milligan              or     The adventures




                                                                                                                                    form
                                                 Caroline                                                        of Barry                                          action and
              director                           Quentin




                                                                                                                                                   ac
                                                                                                               McKenzie                                            adventure
                                                                  ac




                                                                                                                                                   to
                                                                       to




                                                                                                                                                    r
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                                                                                            ge
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                     Suspicion                                                                        e
                                                                                                             ge




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                                                                                                                           at
                 d




                                                                                             comedy                                                 Jackie
                ar




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                                                                form                                                                                 Chan
              aw




                                                                    at
                                 nre




           Academy                                                                                                  film
            Awards                Thriller



Wednesday, December 12, 12
Weak Semantics & Strong
                         Statistics




Wednesday, December 12, 12
Weak Semantics & Strong
                         Statistics

                    Paul Merton
                      looks at            anchor     Paul    partner
                 Alfred Hitchcock                   Merton             Caroline
                                                                       Quentin




                                                                        or
                                                                       act
                          at
                      form




                                ge
                                    nre




                                                                  Life of
                                                                   Riley
                documentary

                                      art culture
                                    and the media




Wednesday, December 12, 12
Weak Semantics & Strong
                         Statistics

                    Paul Merton                                                             woman
                      looks at            anchor                                   User
                 Alfred Hitchcock
                                                     Paul    partner
                                                                       Caroline             25 years old
                                                    Merton                        profile
                                                                       Quentin              1 child




                                                                        or
                                                                       act
                          at
                      form




                                ge
                                    nre




                                                                  Life of
                                                                   Riley
                documentary

                                      art culture
                                    and the media




Wednesday, December 12, 12
Weak Semantics & Strong
                         Statistics

                    Paul Merton                                                                      woman
                      looks at            anchor                                            User
                 Alfred Hitchcock
                                                     Paul    partner
                                                                       Caroline                      25 years old
                                                    Merton                                 profile
                                                                       Quentin                       1 child




                                                                        or
                                                                       act
                          at
                      form




                                ge
                                    nre




                                                                  Life of
                                                                   Riley
                documentary

                                      art culture
                                    and the media
                                                                                  25 year old
                                                                                  women with
                                                                                    1 child




Wednesday, December 12, 12
Weak Semantics & Strong
                         Statistics

                    Paul Merton                                                                          woman
                      looks at            anchor                                            User
                 Alfred Hitchcock
                                                     Paul    partner
                                                                       Caroline                          25 years old
                                                    Merton                                 profile
                                                                       Quentin                           1 child




                                                                        or
                                                                       act
                          at
                      form




                                ge
                                    nre




                                                                  Life of
                                                                   Riley
                                                                                         Similar users
                documentary

                                      art culture
                                    and the media
                                                                                  25 year old
                                                                                  women with
                                                                                    1 child




Wednesday, December 12, 12
Challenges




                     •       data challenges multiply with Web openness
                     •       serendipitous social recommendations are preferred
                     •       it is not about (single) algorithms any more
                     •       it is about the metrics
Wednesday, December 12, 12
finding

                                                            INTERESTING
                                                            PROGRAMMES

                                                                                        sharing them
                             ♥ suggestions activities your past
                               'Social Web'
                                            based on



                             ♥
                                 suggestions based on programmes
                                 others have watched

                                 linking programmes by guests, actors,         ♥ drag & drop
                             ✔   presenters etc.


                             ✔   'shuffle' option for programme selection
                                                                           ♥   ♥ swapping suggestions with specific friends

                             ?   explaining recommendations                    ?    sharing suggestions with others in the same room



                                                                               ?    sharing to watch immediately




                                  controlling the TV
                                        ♥    drag & drop to change what's playing on TV




                                                                           watching with friends
                                                                                   ✔ watching 'together apart' in different locations
                                                                                   ✘ changing programmes on someone else's TV
Wednesday, December 12, 12
What’s now




  • The move to IP - opportunity to discover what people watch in greater breadth and depth
    • gather consumers’ viewing behavior & video streams
    • combine them with enhanced EPG as input for a holistic live-stream data mining analysis

  • generate a high-quality linked open dataset (LOD) describing live TV programming
  • market research on viewing behavior
Wednesday, December 12, 12
More from NoTube ...
                                                                   © Dan Brickley




                                   @notubeproject
                                     http://notube.tv
                         http://www.slideshare.net/NoTubeProject
Wednesday, December 12, 12
Thank you




                  •      for their slides & visuals:
                             •Dan Brickley, Valentina Maccatrozzo,
                             •Vicky Buser, Libby Miller,
                             •Davide Palmisano, and the whole NoTube team

Wednesday, December 12, 12
Wednesday, December 12, 12

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Keynote at SMAP2012: Personalized Access to TV Content

  • 1. Personalizing TV Interaction with Social & Semantic Web Lora Aroyo VU University Amsterdam @laroyo Wednesday, December 12, 12
  • 7. Web vs. TV © Ugli. on the Walls of BBC London TV is the Web Wednesday, December 12, 12
  • 8. © Dan Brickley Wednesday, December 12, 12
  • 10. 42% of UK adults who use Internet while watching TV also discuss or comment on programs they are watching © Ericsson ComsumerLab: TV & Web Consumer Trends 2011 Wednesday, December 12, 12
  • 11. © VickyBuser, BBC but ... Wednesday, December 12, 12
  • 12. © RedBee Slides at MIPCube2012 lost in space Wednesday, December 12, 12
  • 14. © RedBee Slides at MIPCube2012 Wednesday, December 12, 12
  • 15. © Ericsson ComsumerLab: TV & Web Consumer Trends 2011 Social Recommendations Wednesday, December 12, 12
  • 17. COMMUNITY-BASED EXPERIENCE not a single TV-viewer activity any more Wednesday, December 12, 12
  • 18. SOCIAL VIEWING SCENARIOS for more details check out our blog at http://notube.tv Wednesday, December 12, 12
  • 19. ADAPT INDIVIDUAL SECOND SCREEN EXPERIENCE for more details check out our blog at http://notube.tv Wednesday, December 12, 12
  • 20. © Ugli. on the Walls of BBC London Social & Personalized TV Wednesday, December 12, 12
  • 22. User Perspective • what is the role of social recommendations? • how do people watch TV together? • how devices influence watching? • what are perceived trade-offs for privacy vs. personalization? Wednesday, December 12, 12
  • 23. NoTube’s Beancounter aggregate, analyze & profile Wednesday, December 12, 12
  • 24. NoTube’s User Activities aggregate Wednesday, December 12, 12
  • 25. NoTube’s User Interests profile Wednesday, December 12, 12
  • 26. NoTube’s N-Screen drag & drop, shuffle, sharing & TV control N-Screen drag & drop, sharing & TV control Wednesday, December 12, 12
  • 27. Technology Perspective • what is the role of metadata in TV & Apps? • what are ways to share information in real time? • what are ways to sync TV & other metadata? • what is an easy way for devices to find & talk to each other? Wednesday, December 12, 12
  • 28. Open Web Standards & Data • access to basic metadata about programs • links are the basic currency of social media • URIs for the things you watch • links to related Web entities • even a small amount of metadata enables interesting apps Wednesday, December 12, 12
  • 29. Recommendations in NoTube © Dan Brickley • surface interesting, new & relevant programs to individual and group users • combine in a complementary way different statistical & semantic approaches • define metrics for, e.g. serendipity, diversity, relevance Wednesday, December 12, 12
  • 30. TV Preference Data: Sparse & Fragmented Even for a single service (e.g. Netflix) challenges multiply: • often no global view, only per-user data • many ways of identifying same content item • many ways of identifying same user • many ways of identifying entities e.g. actors, directors, ... © Dan Brickley Wednesday, December 12, 12
  • 31. TV Preferences in NoTube • Inferred from the Social Web • tweets, FB likes, last.fm listened, etc. • weighted interests • Represented using Linked Data web identifiers • record-linkage: facebook.com/pages/ dbpedia.org/ • NLP: #littlebritain http://dbpedia.org/resource/Matt_Lucas http://dbpedia.org/resource/David_Walliams Wednesday, December 12, 12
  • 32. TV Preferences in NoTube • Inferred from the Social Web • tweets, FB likes, last.fm listened, etc. • weighted interests • Represented using Linked Data web identifiers • record-linkage: facebook.com/pages/ dbpedia.org/ • NLP: #littlebritain Brilliant british humor by Matt Lucas & David Walliams - whole range of facinating characters portraying diversity of british society http://dbpedia.org/resource/Matt_Lucas http://dbpedia.org/resource/David_Walliams Wednesday, December 12, 12
  • 33. From Predictability to Serendipity Wednesday, December 12, 12
  • 34. From Predictability to Serendipity Secret Paul Merton Gardens looks at Alfred Hitchcock Make ‘em laugh Wednesday, December 12, 12
  • 35. From Predictability to Serendipity format at documentary Secret form form Paul Merton at Gardens looks at Alfred Hitchcock Make ‘em laugh Wednesday, December 12, 12
  • 36. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton at Gardens genre looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em award laugh Grammy Awards homes and gardens Wednesday, December 12, 12
  • 37. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em an award laugh Grammy Awards homes and ch or gardens Paul Merton pa rtn er Caroline Quentin ac to r ge Life of nr e Riley comedy Wednesday, December 12, 12
  • 38. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em an award laugh Grammy Awards homes and ch or gardens Paul Merton infl uen ce pa rtn er Spike act Milligan or The adventures Caroline of Barry Quentin McKenzie ac to r ge nre Life of nr form e ge Riley at comedy film Wednesday, December 12, 12
  • 39. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge Alfred Hitchcock aw and the media genre nr e Heterogeneous patterns ard Make ‘em an award laugh Grammy Awards homes and ch or gardens synopsis influence Charlie enrichment Paul Merton infl uen Chaplin Shanghai pa ce Knights rtn er Spike gen act re at Milligan or The adventures form Caroline of Barry action and Quentin ac McKenzie adventure ac to to r r ge nre Life of nr form e ge Riley at comedy Jackie Chan film Wednesday, December 12, 12
  • 40. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge Alfred Hitchcock aw and the media genre nr e Heterogeneous patterns ard Make ‘em an award laugh Grammy Awards homes and ch synopsis or gardens enrichment synopsis influence Charlie enrichment Paul Merton infl uen Chaplin Shanghai pa ce Knights Alfred rtn er Spike gen Hitchcock act re at Milligan or The adventures form Caroline of Barry action and director Quentin ac McKenzie adventure ac to to r r ge nre Life of nr form Suspicion e ge Riley at d comedy Jackie ar ge form Chan aw at nre Academy film Awards Thriller Wednesday, December 12, 12
  • 41. Weak Semantics & Strong Statistics Wednesday, December 12, 12
  • 42. Weak Semantics & Strong Statistics Paul Merton looks at anchor Paul partner Alfred Hitchcock Merton Caroline Quentin or act at form ge nre Life of Riley documentary art culture and the media Wednesday, December 12, 12
  • 43. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley documentary art culture and the media Wednesday, December 12, 12
  • 44. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley documentary art culture and the media 25 year old women with 1 child Wednesday, December 12, 12
  • 45. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley Similar users documentary art culture and the media 25 year old women with 1 child Wednesday, December 12, 12
  • 46. Challenges • data challenges multiply with Web openness • serendipitous social recommendations are preferred • it is not about (single) algorithms any more • it is about the metrics Wednesday, December 12, 12
  • 47. finding INTERESTING PROGRAMMES sharing them ♥ suggestions activities your past 'Social Web' based on ♥ suggestions based on programmes others have watched linking programmes by guests, actors, ♥ drag & drop ✔ presenters etc. ✔ 'shuffle' option for programme selection ♥ ♥ swapping suggestions with specific friends ? explaining recommendations ? sharing suggestions with others in the same room ? sharing to watch immediately controlling the TV ♥ drag & drop to change what's playing on TV watching with friends ✔ watching 'together apart' in different locations ✘ changing programmes on someone else's TV Wednesday, December 12, 12
  • 48. What’s now • The move to IP - opportunity to discover what people watch in greater breadth and depth • gather consumers’ viewing behavior & video streams • combine them with enhanced EPG as input for a holistic live-stream data mining analysis • generate a high-quality linked open dataset (LOD) describing live TV programming • market research on viewing behavior Wednesday, December 12, 12
  • 49. More from NoTube ... © Dan Brickley @notubeproject http://notube.tv http://www.slideshare.net/NoTubeProject Wednesday, December 12, 12
  • 50. Thank you • for their slides & visuals: •Dan Brickley, Valentina Maccatrozzo, •Vicky Buser, Libby Miller, •Davide Palmisano, and the whole NoTube team Wednesday, December 12, 12