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Strategic Vision and Scrum
       Looking Beyond the Next Sprint




        Laszlo Szalvay
        Intel Agile East
        May 2012




ENTERPRISE
1            CLOUD DEVELOPMENT   Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Market Trends




    “Scrum is the Modern way to work”
                                                                                     October 2010
                                                                                             Tieto
                                                Mika Koivuluoma, VP Software Development and Tools




2                   Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Problem Space Explained


     As an Industry – we have                                   And not so great here.
     been really great here.




3                               Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Why is Strategic Vision Important?


• Knowing, growing, and measuring team and product successes against
     organizational initiatives
• Knowing where we are going and being able to defend why to the market
• Fostering collaboration
• Delighting users
• Creating Organizational Momentum: Success breeds successes
• Others?




4                                 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Knowing, Growing, & Measuring



      Non-Agile                                          Process                Strategic                     Agile
                     Exploration   Coordination                                              Transformation
      Project Team                                       Definition             Alignment                     Project Team




      Non-Agile                                          Process                Strategic                     Agile
                     Exploration   Coordination                                              Transformation
      Project Team                                       Definition             Alignment                     Project Team




      Non-Agile                                          Process                Strategic                     Agile
                     Exploration   Coordination                                              Transformation
      Project Team                                       Definition             Alignment                     Project Team




5                                     Copyright ©2012 CollabNet, Inc. All Rights Reserved.
On Become a Learning Organization
                                     • Scrum won’t solve your problems. Scrum will
                                       discover underlying problems in your organization.
                                       It’s your job as managers and executives to solve the
                                       problems Scrum unearths using a framework
                                       CollabNet can teach you.


                                     • Scrum doesn’t work when:
                                          – You believe that your organization doesn’t have
                                            problems
                                          – Politically or culturally you can’t solve problems


                                     • Scrum works when
                                          – You have a learning organization. One where the
                                            leadership sees solving problems as a means to a
                                            better company.


     Jeff Sutherland

6                      Copyright ©2012 CollabNet, Inc. All Rights Reserved.
The Building Blocks of a Learning Organizations

                                • Success does not make you happy
                                       • Achieving your goals can simply result in moving the goal posts
                                       • If happiness is on the other side of that goal post – you are
                                         delaying your happiness indefinitely.
                                • The field research shows Happiness = Successful
                                • You can re-wire your brain in about 21 Days - The Ripple effect will be
                                  amazing (try it on your teams)
                                       • Random Acts of Kindness
                                       • Journaling about Positive business interactions
                                       • Unsolicited Positive emails to coworkers
                                       • Exercise and Meditation

Shawn Achor of Good Think




                 The foolish man seeks happiness in the distance. The wise grows
                 it under his feet
                 James Oppenheim


  7                                  Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Happiness Metrics

                                                                                       The T-Shirt Test




                                                                            • How happy are you with our
                                                                              Company? (scale 1-5)
                                                                            • Last update of this row
                                                                              (timestamp)
                                                                            • What feels best right now?
                                                                            • What feels worst right now?
                                                                            • What would increase your
                                                                              happiness index?
                                                                            • Other comments
    Henrik Kniberg


8                    Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Delighting Users

             •Delight More by Offering Less
             •Explore More Alternatives
             •Defer Decisions
             • Delight Users By Meeting Unrecognized Needs
             • Aim for the Simplest Possible Thing


            Give the People Doing the Work a Clear Line of Sight
            to the People for Whom the Work is Being Done


                                                                                  Steven Denning




9                          Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Techniques to help Create & Foster a Vision
     –   Executive Vision Sessions
     –   Story Mapping
     –   Walking Skeletons
     –   Epic Budgeting




10                            Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Technique (a) - Vision Session
     • Who are our primary users?
     • What do they say they need?
     • What do we know that they don’t?
     • What is our product’s key benefit?
     • Who are our primary competitors?
     • What makes our product different?




11                         Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Technique (b) - User Story Maps
• A user story map...
     – Arranges user stories into a useful model
     – Helps you understand the overall functionality of
       the system
     – Identifies holes and omissions in your backlog
     – Helps effectively plan holistic releases that deliver                            Jeff Patton
       value to users and business with each release.




12                               Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Technique (c) - Walking Skeleton




                   A Walking Skeleton is a tiny implementation of the
                   system that performs a small end-to-end function.
                   It need not use the final architecture, but it should
                   link together the main architectural components.
                   The architecture and the functionality can then
                   evolve in parallel.




13                  Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Technique (d) – Epic Budgeting
     Budgeting is used to set
     soft limits on scope goals
     within the broader
     context of a date-based
     milestone.

     This technique is
     therefore a powerful
     tool for determining
     whether too much
     emphasis has been
     placed on a particular
     Epic in contrast to others
     in the release milestone.




14                                Copyright ©2012 CollabNet, Inc. All Rights Reserved.
CollabNet Company Background
     • Founded in 1999; Headquarters in Silicon Valley.
         • Global offices in Seoul, Tokyo, Chennai, Munich,
           London, Amsterdam, Seattle, Portland and soon to
           be in Singapore.

     • Started Subversion project in 2000
         • 50%+ Marketshare for Source Code Management.
            CollabNet named strategic leader by Gartner and
                                                                                                Any
            Forrester                                                                           Questions?
     • Founders include Brian Behlendorf (Founder of
       Subversion, Apache Project, Mozilla Board member,
       CTO of the World Economic Forum) and Tim O’Reilly
       (founder of O’Reilly Media)

     • Multiple Acquisitions along the way (VA Software,
       Danube, Codesion)

     • 10,000 companies use our products and services




15                                       Copyright ©2012 CollabNet, Inc. All Rights Reserved.
Check out
                                                                                                   my talk on
                                                                                                   Agile &
                                                                                                   Innovation
 Laszlo Szalvay
 VP Worldwide Scrum Business
 Laz@collab.net
                                                                                           © 2012 CollabNet, Inc., All rights reserved. CollabNet is
 https://twitter.com/#!/ewok_bbq
                                                                                           a trademark or registered trademark of CollabNet Inc.,
 +1-971-506-7862
                                                                                           in the US and other countries. All other trademarks,
 http://www.linkedin.com/in/laszloszalvay
                                                                                           brand names, or product names belong to their
                                                                                           respective holders.


16                                          Copyright ©2012 CollabNet, Inc. All Rights Reserved.

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Strategic Scrum

  • 1. Strategic Vision and Scrum Looking Beyond the Next Sprint Laszlo Szalvay Intel Agile East May 2012 ENTERPRISE 1 CLOUD DEVELOPMENT Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 2. Market Trends “Scrum is the Modern way to work” October 2010 Tieto Mika Koivuluoma, VP Software Development and Tools 2 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 3. Problem Space Explained As an Industry – we have And not so great here. been really great here. 3 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 4. Why is Strategic Vision Important? • Knowing, growing, and measuring team and product successes against organizational initiatives • Knowing where we are going and being able to defend why to the market • Fostering collaboration • Delighting users • Creating Organizational Momentum: Success breeds successes • Others? 4 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 5. Knowing, Growing, & Measuring Non-Agile Process Strategic Agile Exploration Coordination Transformation Project Team Definition Alignment Project Team Non-Agile Process Strategic Agile Exploration Coordination Transformation Project Team Definition Alignment Project Team Non-Agile Process Strategic Agile Exploration Coordination Transformation Project Team Definition Alignment Project Team 5 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 6. On Become a Learning Organization • Scrum won’t solve your problems. Scrum will discover underlying problems in your organization. It’s your job as managers and executives to solve the problems Scrum unearths using a framework CollabNet can teach you. • Scrum doesn’t work when: – You believe that your organization doesn’t have problems – Politically or culturally you can’t solve problems • Scrum works when – You have a learning organization. One where the leadership sees solving problems as a means to a better company. Jeff Sutherland 6 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 7. The Building Blocks of a Learning Organizations • Success does not make you happy • Achieving your goals can simply result in moving the goal posts • If happiness is on the other side of that goal post – you are delaying your happiness indefinitely. • The field research shows Happiness = Successful • You can re-wire your brain in about 21 Days - The Ripple effect will be amazing (try it on your teams) • Random Acts of Kindness • Journaling about Positive business interactions • Unsolicited Positive emails to coworkers • Exercise and Meditation Shawn Achor of Good Think The foolish man seeks happiness in the distance. The wise grows it under his feet James Oppenheim 7 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 8. Happiness Metrics The T-Shirt Test • How happy are you with our Company? (scale 1-5) • Last update of this row (timestamp) • What feels best right now? • What feels worst right now? • What would increase your happiness index? • Other comments Henrik Kniberg 8 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 9. Delighting Users •Delight More by Offering Less •Explore More Alternatives •Defer Decisions • Delight Users By Meeting Unrecognized Needs • Aim for the Simplest Possible Thing Give the People Doing the Work a Clear Line of Sight to the People for Whom the Work is Being Done Steven Denning 9 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 10. Techniques to help Create & Foster a Vision – Executive Vision Sessions – Story Mapping – Walking Skeletons – Epic Budgeting 10 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 11. Technique (a) - Vision Session • Who are our primary users? • What do they say they need? • What do we know that they don’t? • What is our product’s key benefit? • Who are our primary competitors? • What makes our product different? 11 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 12. Technique (b) - User Story Maps • A user story map... – Arranges user stories into a useful model – Helps you understand the overall functionality of the system – Identifies holes and omissions in your backlog – Helps effectively plan holistic releases that deliver Jeff Patton value to users and business with each release. 12 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 13. Technique (c) - Walking Skeleton A Walking Skeleton is a tiny implementation of the system that performs a small end-to-end function. It need not use the final architecture, but it should link together the main architectural components. The architecture and the functionality can then evolve in parallel. 13 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 14. Technique (d) – Epic Budgeting Budgeting is used to set soft limits on scope goals within the broader context of a date-based milestone. This technique is therefore a powerful tool for determining whether too much emphasis has been placed on a particular Epic in contrast to others in the release milestone. 14 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 15. CollabNet Company Background • Founded in 1999; Headquarters in Silicon Valley. • Global offices in Seoul, Tokyo, Chennai, Munich, London, Amsterdam, Seattle, Portland and soon to be in Singapore. • Started Subversion project in 2000 • 50%+ Marketshare for Source Code Management. CollabNet named strategic leader by Gartner and Any Forrester Questions? • Founders include Brian Behlendorf (Founder of Subversion, Apache Project, Mozilla Board member, CTO of the World Economic Forum) and Tim O’Reilly (founder of O’Reilly Media) • Multiple Acquisitions along the way (VA Software, Danube, Codesion) • 10,000 companies use our products and services 15 Copyright ©2012 CollabNet, Inc. All Rights Reserved.
  • 16. Check out my talk on Agile & Innovation Laszlo Szalvay VP Worldwide Scrum Business Laz@collab.net © 2012 CollabNet, Inc., All rights reserved. CollabNet is https://twitter.com/#!/ewok_bbq a trademark or registered trademark of CollabNet Inc., +1-971-506-7862 in the US and other countries. All other trademarks, http://www.linkedin.com/in/laszloszalvay brand names, or product names belong to their respective holders. 16 Copyright ©2012 CollabNet, Inc. All Rights Reserved.