2. Professor Grossblatt
Sept 19 -Publishing Business Models: evolution
and disruption
Examine how established business models are
threatened by digital publishing, and how
publishers are adapting existing business
models.
3. Is it a disruptive force in
publishing ?
What is it?
Will it replace the Creative Suite
Package?
Does it open up new
revenue streams?
What does it do?
4. Creative Cloud launched April 2012
It is a cloud member-service that allows users
to access the Creative Suite from their desktop
and tablet applications
Gives its members access to the latest versions
and newest features without the upgrade fees
hassle
Cloud storage allows users to easily share with
their teams. 20 GB is maximum storage*
5. “The Creative Cloud lets you install each
application individually whenever it works best
for you.” Adobe
What does this mean?
For the first time-members have flexibility
They can unbundle their Creative Suite
packages
12. Do you believe that Adobe plans to fade out
the Suite series? Why or why not?
What revenues streams do you foresee this
new product(s) creating?
Would you classify this as a disruption yet?
13. On May 6, 2013 The Motely Fool’s Business Wirevia
reported:
“Since April 2012 more than a half million paid
members, and well over 2 million free members have
signed up for Creative Cloud.”
“Adobe Creative Suite® 6 products will continue to be
supported and available for purchase, [however] the
company has no plans for future releases of Creative
Suite or other CS products.”
“Adobe's desktop tools, previously known as Creative
Suite (CS), are now branded CC to reflect that they are
an integral part of Creative Cloud”