Running Digital Marketing Challenges

The Challenges Of Running Digital Marketing Campaigns
Today 's digital marketers today are increasingly tasked with addressing business issues, but also
justifying and improving the return on investment for the work they deliver on an ongoing basis.
Despite this and according to Smart Insights, ⅔ to 3 quarters of the surveyed respondents have
stated that there is no recorded digital strategy in their business.
The challenges of running digital marketing campaigns is being able to identify the business areas
that you can make the most impact towards. If most of your marketing efforts are spent online, then
you'll also want to make sure that you're getting the most return from your time and drive them to
the central point of your company 's online presence i.e. your website. That's why you'll need a
framework that can help you be effective and constantly build on your previous digital marketing
efforts.
This post will outline a 3 step process on how to find website optimisation opportunities to help the
business HIPPO (Highest Paid Person 's Opinion) and digital marketer in your organisation, keep
things in perspective and move the needle forward.
Step 1 – Audit your industry, competitors and website
Knowing the context, purpose and perception of your industry, competitors and website (in the
bigger scheme of things) will help you to see your current positioning and feed that data towards
your strategy.
There are several tools can be used to help you mine industry, competitor and website level
information for uncovering
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Essay about Case Study on Google
CASE STUDY: Google Takes on the World 1. Evaluate Google using the competitive forces and
value chain models.
1.1 Value Chain Analysis
The value chain is a systematic approach to examining the development of competitive advantage.
The Google's chain consists of a series of activities that create and build value, the mission is to
organize the world's information and make it universally accessible and useful. Innovations in web
search and advertising have made the web site a top internet destination and Google brand is one of
the most recognized in the world.
1.2. Google Value Chain Model
I. Primary activities
Inbound Logistics
Search engine combined the PageRank system Brin's web crawler.
Servers which use ... Show more content on Helpwriting.net ...
To lessen the effects of unavoidable hardware failure, data stored in the servers may be mirrored
using hardware RAID. Software is also designed to be fault tolerant. Thus when a system goes
down, data is still available on other servers, which increases the reliability.
Marketing and Sales
Marketing is reached 8 billion some say 25 billion of people. Google is Linux based program which
is free. Low cost compare to other search engines. Most of revenues come from ads and search
service.
Service
Search service which meets the expectations of the customers. Google's technology can evaluate
millions of variables about its users and advertisers, correlate them with millions of potential ads
and deliver the message to which each user most likely to respond
Outbound Logistics
Providing customer satisfaction and meets the needs of the customers. Making new software

programs.
II. Support Activities
Procurement
Purchasing new hardware tools, servers at a lower cost. Information Technology
Information Technology is the most important source of competitive advantage in case of Google.
Human Resource Management (HRM).
It is very important to hire the highly educated employees in IT and MIS fields. A company's culture
helps it attract the best talent available in the industry. Google was one of the few companies that
successfully

Strategic Management Decisions Based On The Company 's...
The Google Case Study
Lionell C. Henderson
Northwood University
MBA 664: Satisfying Shareholders
Spring 2015 – Evening
Professor Adam Guerrero, PhD.
Introduction
The Google case is predicated on strategic management decisions based on the company's resources,
organizational goals, and the competitors market. These decisions are necessary and important for
creating growth and increasing market share within the alignment and scope of the company's
vision. "Value creating growth is the strategic challenge, and to succeed, companies must be good at
developing new, potentially disruptive businesses" (Rappaport, 2006). With this in mind, Google is
trying to decide whether to venture into new markets such as: e–commerce, the portal ... Show more
content on Helpwriting.net ...
Given ads with high CPC bids, but low CTR's, the paid listings provider would acquire only a of
small amount revenue. "Google weighted CPC bids by the ratio of an ad's actual click through rate
(CTR) to its statistically derived expected CTR" (Eisenmann and Herman, 2006). Google optimized
its revenue with the use of this method. By 2003, Google and Overture dominated the paid listings
business, owning 90% of the global market. Google and its associates also captured 55% of the
internet's search volume in contrast to Overture's 45%, which provided very little market space for
any new competitors entering the paid listings business and at a very high cost.
Problem Statement
The problem exists because in 2005, Google's purchased 5% ownership in Time Warner's AOL for
$1 billion. The company also supplied Time Warner with ads totaling $300 million in credit, on their
website promoting their products. This provided a significant amount of added revenue and market
share. It allowed the company to expand their new product line of Google Desktop, Gmail, Google
Book Search, Google Maps, and Google Talk, into new markets. The inclusion of these new
products on Google's home web page was important because it provided the impression Google was
about to enter the portal business with its products Gmail and Talk, which would create competition
for Microsoft's MSN and YaHoo! Amazon and eBay may be targeted as well with the development
of a

Google Inc. Is A Popular American Company Most Known For...
Google Inc. is a popular American company most known for its robust search engine. Google was
established in 1998 by Sergey Brin and Larry Page, headquarters located in Mountain View,
California. More than 70 percent of worldwide online search requests are handled by Google,
placing it at the heart of most Internet users' experience (Britannica, Google Inc). This paper will
cover the impact of Google's mission, vision, and primary stakeholders on its overall success;
analyze the five forces of competition to determine how they impact the company; create SWOT
analysis to determine their strengths, weaknesses, opportunities, and threats, discuss the various
types of strategies the firm may use to maximize its competiveness; and assess efforts by Google to
be a responsible corporate citizen. Google Inc. started out as an online search company. Today,
Google offers well over 50 products and internet services ranging from online document creation, e–
mail, software for tablet computers and mobile phones, and online document creation. Their wide
ranging product portfolio and size makes Google one of the top prominent companies in the
technology market to include IBM, Microsoft, and Apple. In spite of their countless products, the
core of its success is based on their original search tool. In 2011, Google earned 97 percent of its
revenue through advertising based on users' search requests (Britannica, Google, Inc.).
Google's mission is to organize the world's information

Google and Internet Privacy
Google and Internet Privacy
In this exercise on ethics and privacy policy we focus our studies on an oft occurring situation in
offices that have multiple employees sharing office resources that may lead to intrusive instances.
The case refers to a couple of employee's complaints of unwarranted pop–ups on their computers
from unsolicited advertisers. In particular, the ads pertain to some sorts of HIV/AIDS medications
that stimulate recovery from this fatal disease or at least help cope with it. The immediate suspicion
goes toward targeted marketing carried out by many online advertisers today using pervious
browsing history and other such tools available to them. The employees delve about the possibility
of who these ads were targeted ... Show more content on Helpwriting.net ...
Despites its detailed privacy policy and the many reminders to read and understand the same, users
feel compelled to agree to any and every rule that they make so as not to be left out in the
information revolution that the world seems to be warped by. This is extended to the extent of the
sanctity of personal emails and even our home being challenged by Google products like Google
Ads in Gmail and Street view on Google maps.
The argument here is based on the premise that in today's day and age where we share much
information online on sites like Google and Facebook we have to admit that there is a certain
amount of privacy we hold dear that is being taken away from us through such activities as cookie
tracking and preferential scanning of content and the fact that this leads to embarrassment when on
public computers.
The fact that Charlie was zeroed in on based on a cursory perceptive judgment speaks volumes of
how little information can go a long way in ostracizing a person. Do we really believe that a loner is
more prone to AIDS than a college going easy go lucky chap.
Also, the ostracizing of the person blamed will evidently have repercussions. Are these necessary?
Do we really need to subject a person who is already conscious of his condition (HIV positive) to
further wallow in pity. Since the material found was not of a highly objectionable nature but is very
questionable of its source the matter would go on to deeply hurt the

Google Paper
Internal and External factors
MGT 230
July 19, 2010
Abstract
This paper deliberates the internal and external factors about the Google industry, and the ways it
affects the four functions of management. The internal factors include the company's strength and
weakness that displays their success or downfall. The internal factors reveal the company's strength
on how well it can meet their goals. The internal factors of an industry are factors of good or poor
planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the
external factors may involve with their outside competition, social legal, technology changes,
political, and economic environment. The external factors show their duties to ... Show more content
on Helpwriting.net ...
Google must plan accordingly to be successful in the search engine market. Organizing can be very
challenging to new companies. Google has grown and would not function correctly without
organization. Google will strive to make improvements wherever it can but will not change things
working effortlessly. Once organized, managers should direct employees on the goals of the
company. Managers should oversee the staff to ensure procedures and processes are adhered to and
to look for those directives not working. Controlling is the last function of management. Controlling
involves establishing performance standards and evaluates employees. A manager should not reduce
the standards to solve an individual performance problem. Technology can affect this function and
should be used to help the process. Managers may have the employees conduct their evaluation
within the company intranet. This reduces the workload and is good for the environment.
Furthermore, Google is a company that highlights and is proud of its diversity both internally and
externally from creating groups for employees to celebrate their differences to honoring cultural and
historical events on its homepage. This company's success depends on its teams of employees and
has launched different programs such as black googler group, women Google groups and LGBT
googlers to highlight and learn from everyone's differences. Google emphases that everyone is
unique and has

How The Company Google.inc Which Has Spread Its Market...
GOOGLE.INC
NANDITA MONDAL
UNIVERSITY OF HOUSTON–CLEAR LAKE ABSTRACT
This study shows the various aspects of the company Google.Inc which is basically an advertising
and searching company but it has spread its market into diverse products.This study will depict
some of its competitive challenges based on Creating new products and services.It will also cover its
global challenges covering its technical issues.This report will also give an overview of its internet
usage and risks the company is facing.
OVERVIEW OF GOOGLE.INC
Google was founded by Larry Page and Sergey Brin in 1998.They started it as a research project in
Stanford University. The name came from GOOGOL which is a mathematical term representing
10100.This name meant that the search engine can handle infinite number of queries. The domain
Google.com was registered on Sept. 15th and the company was patent on Aug. 31st 1998. In these
few years Google has evolved as a very powerful company holding almost 67% of U.S. search
engine market share according to ComScore.It delivers almost every service free of cost, all its
revenues come mostly from advertisements.
Fig:1 Market share of Google according to Com Score in Sept.2014
Google motto is to 'Improving organize the world's information and make it universally accessible
and useful'. It has an immense portfolio of products and services ranging from Google search
engine, Google Earth, Gmail,

The Search : How Google And Its Rivals Rewrote The Rules...
Try to imagine a world without Google. It is almost impossible to do so. It's acceptable to assume
that the majority of people who search the web for answers, online shop, or to cure their curiosity,
are using Google. Google has over 3 billion queries a day. In today's society, computing is a part of
our everyday lives. More specifically, today's search engines such as search mogul, Google, Inc., has
revolutionized the way we conduct ourselves on the internet. In John Battelle novel, "The Search:
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" discusses
how today's search companies are trying to conquer the seemingly impossible task of finding out
what does the world want? This novel also discusses how early technology companies like Google
and its counterparts have innovated the way we do business online. Google has achieved using many
business strategies through innovative technology and products. They have achieved operational
excellence over their competitors and continue to excel as well as have the competitive advantage.
Learning about Google's early triumph over hardships and becoming one of the most successful
technology companies the world has seen is interesting and quite inspiring.
John Battelle's book discusses the incredible story of the unexpected success of Google. Not
knowing what it would become, Larry Page and Sergey Brin, created Google in March 1995. It
started as a research project when they were pursuing PhD

Google 's Data Mining Protocol
The corporate giant that is known as Google specializes in Internet–related services and products
including advertising technologies, search, cloud computing, and software. Something that most
consumers don't know is that every Google search ever performed is stored within its giant servers.
That data is then cross–linked to anything and everything Google is affiliated with, from YouTube to
Google Maps. With all that information, Google can pinpoint where someone lives, his or her
hobbies, age, health conditions, religion, and so forth. Some users are becoming wary about whether
or not the search engine giant has gone too far in its attempts to gather user data by calling it an
invasion of privacy and illegal wiretapping. Google's data mining protocol has recently been a hot
topic in terms of security and use but the benefits of allowing the data mining to occur outweigh the
privacy concerns.
Gmail was launched on April Fools' Day in 2004. Its origins stems from mid 2001 when Google
engineer Paul Buchheit started working on a web email project that would introduce several
innovations that would end up having a transformative effect on the whole category (Gould). The
first differentiation strategy that Gmail had from competitors like Hotmail and Microsoft's Outlook
was to utilize Google's greatest asset of search power. With search power came the provision of a
massive one–gigabyte of storage space with further upgrades to the incredible fifteen gigabytes that
we see today.

Analytics Software Is Essential For Any Business
In this modern era, analytics software is essential for any business. It helps to understand different
ways to reach target audience and drive traffic to the website. Google analytics is one of the easiest
ways to achieve this. Especially helpful for the small business owner as it is free and easy to use,
hence no need to employ IT personnel. It provides both general statistics and minutiae in detailed,
comprehensive reports. Google analytics does not show how business is doing without some
additional setup. Setup the goals in Google analytics, so that it can to keep track of what's critical to
the business. Its comprehensive metrics, non–exhaustive data, and easy–to–use interface make it an
invaluable resource for businesses in nearly ... Show more content on Helpwriting.net ...
It will also show a breakdown of which browsers are used and how frequently. This feature is useful
because sometimes web features are incompatible with certain browsers and operating systems. If a
significant chunk of visitors are using a system that doesn 't suit the designed website, it might be
time to redesign the site framework as per the users.
EVENT TRACKING
Events are user interactions with content that can be tracked independently from a web page or a
screen load. Downloads, mobile ad clicks, gadgets, flash elements, AJAX embedded elements, and
video plays are all examples of actions that business owners might want to track as events.
This feature tracks how many visitors clicked on ads and which signup form they use to subscribe to
newsletter. It provides the insights of how well each of them performs like who checks social media
profile, who gets on RSS feed. Based on those percentages business owners can choose what kind of
ads to display on the sidebar, their positions, or what signup form performs best and gives more
subscribers.
CUSTOM ALERTS
Google alerts act as a kind of watchdog for anomalies in data. Google analytics alerts work to let us
know of deviations from regular data trends that occur. The main point of alerts is to notify when
something out of the norm happens. If traffic tanks and business owners are not watching analytics
reports daily, an alert can help quickly notify in the event of traffic loss. When setting threshold
limits, make

Business Analysis of Google Co.
Introduction
Google is a global technology leader focused on improving the ways people connect with
information. Google maintains an index of websites and other content, and makes this information
freely available to anyone with an Internet connection. Its automated search technology enables
people to obtain instant access to relevant information through its online index. The company's
innovations in web search and advertising have made its web site a top internet destination and its
brand one of the most recognized in the world. The company is headquartered in Mountain View,
California and employs approximately 16,800 people.
Google is one of the leading internet search engines in the world. It specializes in internet search ...
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Its work–in–progress projects ranged from Google Voice Search, enabling users to search on Google
with a simple telephone call, to Google Sets, which generates complete sets (a list of gemstones,
say) from a few examples (topaz, ruby, opal), giving each member of the new set its own search
link. Google also launched its comparison online shopping service, Froogle, and news feeds, Google
News in 2002. Google announced plans to offer an e–mail service called Gmail in 2004.The
company also unveiled its plans for an initial public offering (IPO) of its stock through an online
auction to raise around $2.7 billion. The company's IPO on the NASDAQ Stock Exchange took
place in August 2004. The company launched several new offering in the year 2005 including
Google Mini, a search appliance enabling small–to–medium businesses to access and manage their
information; Picasa 2, free photo management software; Google Video; Google Maps; Google Web
Accelerator; Google Earth, a satellite imagery based mapping software; Google Sitemaps, Google
Talk. In 2006, Google continued to launch new products beta test of pay–per–action advertising, a
new pricing model that allows advertisers to pay only when predetermined actions are completed on
their site. The pay–per–action model gives advertisers the option of paying when a customer makes
a purchase, signs up for a newsletter, or completes any other clearly defined action the advertiser
chooses. The company also partnered with LG

Google 's Marketing Strategy Innovation
With the innovation occurs from creative ideas, it is developed, produced and marketed the
commercial success of the invention. Google is perceived as a very innovative company that has
changed processes and behaviors by understanding the needs of their customers. Google's strategy
innovation is incremental that has not yet produced a breakthrough technology, which creates the
emergence of a completely new market. Incremental innovations are improvements of existing
technology within an existing market involves new features to a product are introduced to provide
greater value for users. Most of Google's products and services are re–innovations that use
breakthrough technology within an existing market, however; it might be not introduced on a new
platform. The most obvious remarkable re–innovate product of Google is search engine. When
Google entered the market, the search engine companies like AltaVista and Yahoo were already
formed. However, the new process of PageRank, which is a breakthrough technology of Google, is
produced more accurate search result than others. Therefore, Google is growing fast because the
better value of their service that compared with the existing search engines. Another significant
aspect of re–innovation of Google is about the product development, which creates more certainty
about the need of the innovation and can attack the market with less time for a brand new product.
Google breakthrough innovation (R&D) Regarding to the significant

Study Guide
Analysis of Google HR strategy
For more information please contact ekaterina@researchoptimizer.com www.researchoptimizer.com
+972549137013
1
"Our employees, who call themselves Googlers, are everything. We hope to recruit many more in
the future. We will reward and treat them well." Larry Page and Sergey Brin, Founders of Google
1. Introduction Managing human resources effectively has become vital to
organizations within the modern and fast‐paced business environment (Caldwell, Chatman, &
O'Reilly,1990). Human Resources specialists are
more important in business strategies today where market is dynamic and changeable.
1.1.
Objectives of the study
To analyze HRM technique and methods To analyze how employees help a ... Show more content
Depending on his theory it seems that Google Inc. is the type Z US firms. Fig 1 Ouchi‟s framework
Cultural characteristics Commitment to employees Evaluation Careers Slow and qualitative Large
and not based on specialty Control Decision making Implicit and informal Grouped and consensual
Responsibility Concern for people Collective Holistic (firm and family) Individual Narrowed
(individual tasks) Fast and quantitative Very narrowed and specialty based Explicit and formal
Individual Slow and qualitative Moderately based on specialty Implicit and informal Grouped and
consensual Individual Global (individual at work) Type J (Japanese model) Life contract Type A
(typical American model Short term contract Type Z (credited American model) Long term contract
Source: Siehl, C. & Martin, J. (1998), Measuring Organizational Culture
Ouchi argues that the culture of the Type Z firms helps those to outperform typical American firms.
The main reason it that firms like Google systematically invests in their people and operations over

the long run and so obtain stead y and significant improvements in the long–term performance.
Google tries to retain its employees and evaluate them in a quantitative but also qualitative manner.
In fact, the company made its work environm ent colorful and vehicles the image of a fun place to
work through what it proposes (Siehl & Martin, 1998). For

Google 's Impact On The World Wide Web
"If it isn't on Google, it doesn't exist" (Wales). Google has become a great research tool for any and
everything that you are looking for on the World Wide Web. If you type in the right information in
the search engine, you will be directed to the information you need. Many individuals, companies,
and businesses use Google for research when looking for the right product or service that best suits
their needs. Google also offers businesses and companies marketing opportunities of their product or
service to consumers who use the World Wide Web. There are many other search engines available
on the internet. However, Google seems to stand the test of time and produce the right result every
time in an effective and efficient manner. They ... Show more content on Helpwriting.net ...
The name Google was derived from the mathematical term googol which means the number one
followed by one hundred zeroes. "Google's mission is to organize the world's information and make
it universally accessible and useful" (Google Company). Google helps businesses and companies
advertise their product or service to consumers on the internet, work smarter with Gmail and Google
Drive which lets you store, share, and backup your files, also how to measure and learn insight into
how visitors find and use their website and how to keep them coming back. This paper will discuss
Google Analytics and the impact on marketing research. Google Analytics is a free web–based
service that tracks and reports website traffic offered by Google. It is considered an internet tool,
offered to companies and businesses to measure and analyze the reporting of users' behavior in order
to understand and optimize the use of their business website. It is the most widely used web analytic
service offered today. Google Analytics offers businesses and companies the ability to bring all of
their data together, take action on data driven insights, and know that their data is secure. To sum it
all up, Google Analytics is an advanced and sophisticated tool that, on the surface, provides you
with extensive data about who visits your Web site. "Google Analytics enables you to put the pieces
together and improve your overall business presence. You can decide

Factors of Google's Company Strategy
Google
1. Political Factors
Government stability is very important part of a Google's strategy, indeed, government stability is an
important filed to help country's company improve their profits. For example, if the country's
government has comparatively stable and buoyant equity capital market, government will commit to
help business. Thus, Google's ads will be more actively, therefore, it should be quite a profitable
deal for Google. Furthermore, the vast majority of the legislatures do not have recognized law for
online data sharing. So, government authorized opportunity to operate laws. But, Google users
reported the general, uncensored version of the search engine was obstructed that forbid Google in
many parts of China. For instance, surveillance system " Golden Shield" project by the Ministry of
Public Security division of the government of China and started in 1998 and officially began in
2003, for monitoring civilian use of Internet (KLEIN, 2008).
Government political factors also have positive effect on Google such as employment policies, tax
policies and environment protection policies.
2. Economic Factors
GDP or (Gross Domestic Product), it measures all fianl goods and services produced in a country in
a given period of time. GDP has a major affect to Google's profits. GDP increasing annually
countries such as UK, India, South Africa and China since the averagely 70's and this may lead to
positive factors on Google. If the countries has a reputation for

The Pros And Cons Of Google Making USupid
Those of us who have used Google, already know what it means when someone says, "Google that."
Google is the most popular search engine website on the Internet, with more than three billion
searches per–day. Google is much more than just a search engine; Google powers Android phones,
our soon to be selfless driving cars, our Internet in poor countries, and our Chromebook computers.
Thanks to the help of Google, we are able to live a more robust life using all the technologies and
services they provide. Although Nicholas Carr argues that, in fact, Google is to be blamed for
making us the end user "stupid." I disagree with Nicholas Carr on "Is Google making us stupid"
because Google makes us more efficient, more productive, and more sociable. ... Show more content
Google does not make us stupid, culture does. Google is merely a massive index, making
information stored on other websites easily assessable to you, the end user. Google does not "scatter
our attention and diffuse our concentration" (Carr 7) however, it rather makes us better beings in our
daily lives. Google is much more than what Nicholas Carr sees it as. Google has helped millions of
people, and constantly keeps helping people with technologies in which transforms lives for the
better

Google, Inc. And The Chinese International Gateway...
Introduction
Google, Inc. started service in China through Google.com, a version of its homepage in Chinese
language. Although it is operated outside the country, the search results of search requests from
China are monitored and filtered by the Chinese international gateway Internet service providers
(ISP). Two years after the start of service in China, Google.com was down for two weeks and was
slow and unreliable after reinstatement. As a result, Google, Inc. was losing market share in China.
With the objective of developing a more sustainable strategy, the company conducted an analysis
and comparative study. The output was a decision to establish physical presence through Google.cn,
a search engine that is based in China. However, the search results in Google.cn are subjected to self
– censorship and government monitoring and filtering as required by Chinese laws of the ISPs that
are operating locally. Because of this decision, Google, Inc. is faced with criticism and bad publicity.
The initial solution was to keep both Google.com and Google.cn.
Problem Statement Google, Inc. has to address negative publicity and decide on the best strategy in
China.
Environmental Analysis The totalitarian government of China monitors the content of all locally
operating ISPs and screens the search results of both local and international ISPs. Other
international ISPs such as Yahoo! and Microsoft have local operations in China and thus have to
abide by the Chinese laws and

Google 's Performance Friendly Work Environment And Lack...
As we all know, Google is a dominant force in the technology world and has been for years. One of
the main reasons for Google's success is their innovation friendly work environment and lack of fear
for failure. With company slogans such as "Don't Be Evil" and "Do the Right Thing", it's no wonder
why Google has such a huge consumer following and brand loyalty in today's culture. Undoubtedly,
Google is constantly working on new ventures, both known and unknown. However, a few of the
known ventures has the possibility to be capitalized on, changing the way we interact with
technology as a whole.
Currently, Google's Android software dominates the global smartphone demographic with over 80
percent of the market share reported in 2015. To its continue success, Google should simply
continue to do what it does best which is providing an experience to the smartphone user that cannot
be experienced on any other device. When you ask the Android user what they like most about their
device over the competition, they mostly reply with the abundance of options Google provides.
Compared to the competition, Google offers the customer a huge selection of devices to fit every
need and price range. If a customer wishes to have a simple device able to send email and text
messages for under $100, there is such device, with multiple choices to choose from. Also, the
Android software itself is unmatched in the eyes of the Android user. Unlike Apple's iPhone, which
is the main competitor, Android

The Creation of Google Technology in 1996
Google's Strategy In 1996, Google technology was first developed by Larry Page and Sergey Brin,
students at Stanford University. They created Google, then known as BackRub, to search websites
for relevancy based on the number of backlinks that pointed to it. In 1998, the two students raised
capital and Google, Inc. became a corporation. Google has adopted 10 principles which it uses to
govern its corporate philosophy; the founders wanted to prove that a company could be successful
by "doing no evil" (Thompson, Peteraf, Gamble, & Strickland III, 2014, pp. C–169). This
philosophy has worked very well for them. In 2012, Google was the most visited Internet site in the
world. Google has the potential to remain the leading search engine, using its current strategy, as
well as leading the technology world in its other innovations.
Google's Mission and Vision A mission statement is designed to identify a company and its purpose,
services, customers, and unique identity (Thompson, Peteraf, Gamble, & Strickland III, 2014, p. 24).
Google's mission statement is "...to organize the world's information and make it universally
accessible and useful." (Google, 2014). Essentially, this fulfills the three requirements of a proper
mission statement, though it could be improved. It identifies the products and services as organizing
information in useful and accessible methods. The statement identifies that the world is the
customer. The mission statement is lacking in forming a unique identity

Giant American Corporations Supporting Society : Google Inc.
Two Giant American Corporations Supporting Society: Google Inc. vs Facebook Inc.
A Formal Report
Arnulfo Luna
San Jose State University
English 100WB
Leanne Lindelof
Word Count: 2,944
Table of Contents
Executive Summary....................................................................... 3
Introduction................................................................................ 3
Google Inc. Background History........................................................ 4
Google Video & YouTube............................................................... 4 – 5
A Revolutionary Way to Communicate with Gmail.................................. 5
Google's Impact in the Community.................................................... 5
Focusing on Education................................................................... 6
Supporting Natural Disaster Relief Efforts............................................ 6 – 7
Google's Week of Service............................................................... 7
Facebook Inc. Background History..................................................... 8
Business Practices........................................................................ 8 – 9
Supporting the Community............................................................... 9
Donations & Crowdsourcing............................................................ 10
Conclusion..................................................................................11
Bibliography.............................................................................. 12
Executive Summary
Google Inc. and Facebook Inc. are two leaders in the cloud computing industry. These two
American Corporations have changed the way people use the internet, communicate, share
information and explore. While they have improved online software and services, they have also
helped society in many ways. Since Google Inc. was created, the company has donated billions of
dollars towards homeless, affected communities by natural disasters and supporting education. Its
services such as YouTube,

Google 's Internet Search Engine
Google
Google is a huge multinational corporation that runs one of the most popular web services. Google's
Internet search engine allows users looking for the information online based on some keyword
queries. Google also offers a variety of other services in web and telecommunication areas. People
can use its offering to create blogs, websites, upload videos, create and share news items and many
more. It suggests social networking tools, services for business, mobile services, and even Google
branded goods. At the same time, it reportedly has some privacy issues. It collects personal data
from all its users to generate targeted advertisements. However, experts suggest that these data are
also used to profile people and spy on their personal lives. Therefore, the analysis of Google's
comprehensive services and operations allows stating that the company is one of the best ones.
However, it is also one of the most secretive organizations in the world.
Google as One of the World's Best Companies
About the Company
Larry Page and Sergey Brin founded Google in 1998. They started working together at Stanford
University on a search engine Backrub. In this engine, they first used the technique of using back–
links to estimate the webpage relevance. It later came to be a basis of Google search, the PageRank
algorithm. Google gained a worldwide popularity almost instantly; and by 2000, it had become one
of the world's top search engines. In 2001, it introduced its advertising services

Essay Google Innovation and New Product Management
In this report, researcher will be answering two different questions from the assignment. First, the
researcher will discuss and suggest some feasible application considerations when developing a new
product development strategy for Google Glass. The information which included will be elaborated
and discuss with examples. Next question, researcher will illustrate how Google Glass better
manage innovation within the organization to stay ahead of its competitor in the industry? The
information in question related will be discussed and elaborated in paragraph form. For conclusion,
the researcher will be made after the two questions completely done. Final conclusion will be
conducted with ways to improve and ideas to put into Google ... Show more content on
Helpwriting.net ...
There are six basic needs of customers for a new product; there are friendliness, understanding and
empathy, fairness, control, options and alternatives, lastly information. Said by Rosa. (2013). All
these steps can be identifying by using several methods such as investigation and survey. The survey
that done can determine what actually does the customers or potential customers needs and what
they actually wish to have in future in terms of the technology or the functionality of the new
developing product. This product development strategy is to ensure customer understand all the
functionalities of the new product (Google glass) before they purchasing it. It is helps in keeping the
customers instead of other competitors. As a nutshell, it also will gain the profitable of the company
because the customers are already well known from the product and it will help on boosting the
sales of the new product. Ongoing Corporate Planning
In ongoing corporate planning consideration, it will help to set up future direction for the product.
The most important consideration for Google glass are the technology and innovation set up. In now
a day's technology, almost every individual own a smartphone or tablet in their lifestyle. Google
Company needs to implement something better and interesting to attract more customers to purchase
their new product. Technology and innovation need to be in the ongoing corporate planning to
ensure the product will success in the future

Salesforce Essay
READ THE BELOW CASE
SALESF0RCE.COM:
SOFTWARE–AS–A–SERVICE GOES MAINSTREAM
Salesforce.com has been considered one of the most disruptive technology companies of the past
few years and is credited with single–handedly shaking up the software industry with its innovative
business model and resounding success. This company provides CRM solutions in the form of
'software–as–a–service' leased over the Internet, as opposed to software bought and installed on
machines locally. It was founded in 1999 by former Oracle executive Marc Benioff, and has since
grown to 2,600 employees and earned $748 million in revenue in 2007.
Salesforce.com has over 43,000 corporate customers and well over 1 million subscribers.
Salesforce.com attributes its ... Show more content on Helpwriting.net ...
However, it's still too soon to tell whether this prediction will turn out to be true. Salesforce faces
significant challenges as it continues to grow and refine its business.
The first challenge comes from increased competition, both from traditional industry leaders and
new challengers hoping to replicate Salesforce's success. Microsoft, SAP, and Oracle have rolled out
subscription–based versions of their CRM products in response to Salesforce. Smaller competitors
like NetSuite also have made some inroads against Salesforce's market share.
Analysts predict that Microsoft has a chance to compete with Salesforce by developing merely an
acceptable on–demand CRM product, because of the average customer's already–established
familiarity with Microsoft applications. Also, Microsoft plans to offer their product at half the price
of Salesforce.com, using a tactic they have employed with great effect in other marketplaces to
pressure their competitors. Salesforce.com still has plenty of catching up to do to reach the size and
market share of their larger competitors. As of 2007, SAP's CRM market share was 25.7 percent,
compared to only 7 percent for Salesforce.com. IBM's customer base includes 9,000 software
companies that run their applications on their software and that are likelier to choose a solution
offered by IBM over Salesforce.com.
Another challenge for Salesforce.com is to expand its business model into other

Unifox Is Google Certified Adsense Partner
3.1 Google Adsense
Unifox is Google Certified Adsense Partner. Adsense is the simple way to earn money by displaying
targeted ads to ones online content. With Adsense, one can show relevant and engaging ads to
his/her website visitors and even customize the look and fells of ads that match to the website.
3.1.1 Methodology of Adsense
The core idea of Adsense is very simple, Google offer an online program that publishers can join
called AdSense. AdSense places ads on publishers' online properties, like their website content and
search pages. These ads are coming from Google's advertiser base. The money advertisers pay for
showing their ads through AdSense is split between the publisher and Google. Thus, the system of
advertising through Adsense depends on 3 parties, they are: users, advertisers and publishers.
Google is in the middle and acts as a broker, an agent whose task is to make all three key parties
happy.
3.1.2 User Interface of Adsense
In this section, there is a short description of the web interface publishers utilize to control all
aspects of AdSense.
Home: Monitor and manage your account
The first thing after sign into the account is the Home tab, including an overview page of account
performance. The Home tab is also where an individual can access payment information, messages,
account settings, and additional resources. A snapshot of home tab is given below. Figure 3.1:
Adsense Home tab
The overview of the page is the default view of account, containing

Google, Apple and Semco Essay
Three articles, three companies and three very different managing styles. The articles look at how
three very important people keep a handle on their employees. Steve Jobs co–founder of Apple and
his non–text book approach to an autocratic managing style, CEO of Google Eric Schmit and his
laissez–faire catastrophe and Ricardo Semler CEO of SEMCO and his participative ways that
surprisingly seem to be working. All run in different markets and have created their own rules to
follow. They are the companies paving the way and demonstrating how to be successful in
traditional ways but with their own twist. Sometimes they may not seem like the most efficient ways
to get your workers to be productive, but in these astounding cases they seem to be ... Show more
content on Helpwriting.net ...
Each company has its own way of nabbing the spotlight from competitors. Apple is intensely
secretive about its products, so secretive that not even the workers know what they are working on.
This gives Apple a leg up on competitors, when they came up with the iPhone design nobody knew
what they were up to, and then it took other companies trying to steal apples spot light longer to
come up with a product similar. Apple is not like every other company in the same market, like
Microsoft, instead they stepped out of the norm. Everything is created in house and while some
products work with others like iPods and PC, they will work best with apple products. This creates
customer loyalties: if someone buys a Mac is most likely going to buy an iPhone or an iPod. It is
unlike any other computer company. Microsoft for example has to get other companies to create
hardware or software to be compatible with its products. Apple operates within its self, making it the
firm to beat. Google is still going strong, but growth has been decreasing instead of increasing. With
the amount of employees they turn over, they have to hire back. There has to be a high amount of
training with the numbers of workers they loose on a monthly or even weekly basis. Google still has
something going for them, and that is the amount of programs they run. , just to name a few: Gmail,
Google apps, Google maps,

Monitoring And Intellectual Property :
Monitoring and Intellectual Property: Misuse of employer devices is not permitted, it is your place
as an employee to be the protector of private company information and if shared be aware of the
understanding that a breach can create a ramification of criminal proceedings. Company Information
should be private and not shared with other parties such as business vendors, friends or relatives
(Sage, n.d.). Google is the proprietor and sole owner of its intellectual property (Sage, n.d.). "You
should be aware and understand that all inventions, ideas and solutions devised whilst in
employment are the intellectual property of the company (Sage, n.d.)" If you or your fellow
coworkers have any confusion or unease about the policy on the ... Show more content on
Helpwriting.net ...
Having the legal team look at it first is a good way to control costs and limit liability, this way an
employee won't make a mistake if they are unsure of what would be considered intellectual property
or not. The Intranet and Privacy: While using company devices and internet be aware that they will
be monitored. Emails, telephone calls, and web searches are all subject to review or inspection on a
need to know basis. Company devices are property of Google and not to be used for personal
activity. Google does not condone inappropriate usage of company devices or intranet. The
employees shall be made aware of the rules for acknowledgment and compliance and be subject to
disciplinary or legal action if a disregard for the policy occurs (Sage, 2014). Proof of Failure to
comply or insubordination after signing a privacy agreement may result in termination after an
equitable and thorough investigation through just cause (Berkley, "Seven Tests", n.d.). Actual
Google wishes that employees do not disclose any private information and that only under approval
and a "need–to–know basis" can it be broken and that it is best to avoid "gray areas" ("Google
Code", n.d.). Principle of Morals for Conflicts of Interests Nepotism/Conflict of Interest: I. Conflict
of Interests: Company discounts should be used by

Business Analysis: Porter's Five Forces For Google Inc
8.1.2 Economic Factors:
With a steady growth of those countries that Google set foot in, Google's internal and external
investments will always remain high in values. Users will surf more; hence more advertisements are
included in the search results. The amount of users around those counters can leave an impact on
Google positively and lead them to establish better services and more products for their users
leading it to be a core advantage to Google economically. (Gill, 2016)
Interest rates can have a positive or negative impact depending on a company's dealings. Google is a
company that relies on investments, meaning when interest rates steadily increase in a country, more
companies will be willing to spend on advertisements and this is how Google increases job
opportunities in markets. (Steven Gans, MD , 2017)
8.1.2.1 Technological Factors:
Google is described as a technological company that helps innovate and improve the world with its
new development. Technology acts ... Show more content on Helpwriting.net ...
Porters five forces is a key model is to determine an organizations opportunities and threats. It
considered to be a tool when trying to analyze a company's microeconomics. This is the internal
issue related to an organization. The competition of an organization have an industry. Supplier
Power
In this case, Google has an advantage as it operates regionally and has more than one supplier,
meaning if one supplier decides to end their business relation, another one can take its place. In
addition, Google has eliminated competition by forming a partnership with Microsoft. All its tools
are operating on its biggest competitor Microsoft operating systems. However, Microsoft could
change their operating systems so that it does not support Google anymore and cause Google tools
to not work properly and cause a threat of forward integration. In this case, it is concluded that the
supplier power is relatively low due to most of the information on the net being

Google Search Engine
1. Summary
In this report we have chosen to analysis the innovation that is the 'Google Search Engine'. We have
chosen to base our report on the Google search engine; a revolutionary innovation that has
transformed the way in which the internet is used.
1.1 Introduction
Google began life as a research project between two Stanford University graduate students, Larry
Page and Sergey Brin in January, 1996. They hypothesized that developing a search engine that
analysed the relationships between websites would be more effective than merely counting the
words on a page. Thus, the Google search engine differs from other search engines as it uses a
programme that checks the amount of back links to a page, therefore assuming that those pages ...
Show more content on Helpwriting.net ...
This was the first sign of Google having a major impact on the industry.
Figure 1.1 in the appendices is a table showing the contributing factors which over the years have
made Google the success it is today.
From the analysis this table it is clear to see that since Google was launched they have gone from
strength to strength. They have continuously added new innovations to exceed their competitors and
gain such a large market share. (For more information on their competitors please see section 2.3, of
this report). The major innovations which have had such a great impact on the industry include
"Google's increase in language versions" (www.google.com) this enable users around the world to
search in their own language rather than English. This opened up the market available to Google and
subsequently they opened up many R&D departments over the last couple of years worldwide which
will aid their innovations.
Analysing the impact of Google was an interesting and intricate task due to the ambiguous and
undefined nature of the industry the company is in. In reality, is Google merely competing amongst
other search engines such as Yahoo, the internet as a whole or perhaps an even larger range of
industries? "Librarians, publishers, and aggregators alike often call Google their main competitor"
(C, Tenopir) The fact that librarians are now calling Google their main competitor shows the true

Google Case Study
BUMA 1001 Introduction to Modern Business and Management
Company Analysis
by
i
Buma 1001
Google Case Study
Abstract
Google has managed to become one of the most successful and respected companies in the world,
gaining credit for their exceptional performance and contribution to society. Google managed to do
all of this in just over a 10 year period, a time span in which no other company has made such an
immense progress. The company employs thousands of talented people, coming from all around the
world, and it is truly amazing how fast it got there with the fact that it was a two–men college
project. The following is a company analysis of Google which will present you with facts, point of
views and ideas regarding it. These are ... Show more content on Helpwriting.net ...
This is a smart business idea for both parts (advertiser and consumer) because the user is naturally
interested in what he or she is searching for and the ads are therefore lucrative. The advertiser's ads
will at the same be much more efficient and the probability that the user looks them up is much
greater when they appear on corresponding searches. Google's products are divided in five (+two)
sub–categories: 1. Search 2. Communicate – show & share. 3. Enhance your computer 4. Explore &
innovate 5. Go mobile a. (Bonusx2) Advertising (The actual money–makers)
The full range of products and services:
1. Google.com: Google WebSearch Google Image Search Google Book Search Google Scholar
Google Base Google Finance Google News Personalized Homepage and Search Google Co–op and
Custom Search Google Video and YouTube 2. Communication, Collaboration and Communities:
Google Docs & Spreadsheets Google Calendar Gmail Google Groups orkut Blogger 3.
Downloadable applications: Google Desktop Google Pack Google Toolbar 4. Google GEO: Google
Earth Google Maps Google Sketchup and Sketchup Pro Google Checkout a. Google AdSense 5.

Google Mobile: Google Maps for Mobile Blogger for Mobile Google Gmail, News and
Personalized Home for Mobile Google Labs a. Google AdWords
1
Buma 1001
Google Case Study
Mission statement and goals
Google's very short but explicit mission statement is the following: "To

Internal Weakness And SWOT Analysis Of Google's Business...
Google's business analysis
1. Introduction
There has been a massive usage of computer networks and the internet over the years, people are
trying to get connected and updated with what's happening around the globe while on the go. It used
to be televisions, radios and newspapers that would connect us to information and keeps us up dated
but times have changed, we living in an information age now an era where information became
easily accessible through publications and through the manipulation of information by computers
and computer networks Google has become one of the dominating technological tools to help us
have the privilege to information.
Google Inc. is one of the leading organisations that provides technological and internet based
products and services. Google was established in 1996 by ... Show more content on Helpwriting.net
...
It is important for a company to know about its performance and how the effect of the external
environment is affecting the company and SWOT analysis will help Google with finding all that. It
will help us to help the organization to minimize the effect of weaknesses in its business, while
maximizing their strengths. SWOT analysis can help Google gain insights into the past and think of
possible solutions to existing or potential problems either for an existing business performance or
new opportunities. When we look at the strengths part it allows Google to consider its competitive
advantages in the marketplace and how they can improve to gain even competitive advantage. And
when we look at the weakness part helps it to identify its weak points, lack of performance not only
that it even allows them the opportunity to deal with them. Let's look at the SWOT analysis of

A Short Note On Geo Targeting Advantage Using Google...
For any business to run successfully, understanding its customers is the key. Especially for local or
small businesses, it is very hard to concentrate and grab more customers because of the high
competition power from large businesses. In such case, geographical targeting of customers can
really be of great help as they can tell various interests about the customers which can be later on
required for segmentation of the customer.
Geo Targeting Advantage using Google Analytics
Apart from the usual segmentation, local businesses can also be benefited with the customer trend
obtained from geo targeting feature of Google analytics. For example, if there is more number of
users from east coast going for vacations in summer to the other side of the country, then they can
not only market their products in that particular season but also follow the same trend whenever
summer is obtained. On the other side, if there is more number of customers purchasing a specific
product only in metro cities rather than suburbs, then the promotion of those products which are on
high sale only in metro cities can be increased in metro cities and reduced in suburb regions. Also,
the marketing team can concentrate on the products that are more likely to be sold in the suburbs
through the demographic results obtained from web analytics.
Another such scenario is the customer's personal time to visit the franchise store which can be a
competing advantage to small businesses as they can change their shift

Why Google Is An American Public Corporation And The...
Intro
With Yahoo having a head start on being made before Google did, it seems that Google came out
strong. Even though they both mostly offer the same services, it shows that Google is more
preferred over Yahoo. They both been household names, providing the public with a search engine
and many other features.
History of the companies
Yahoo was founded March 1, 1995 by Jerry Yang and David Filo. A year prior Jerry and David were
two Electrical Engineering graduate students from Stanford University, they made a website named
"Jerry and David's Guide to the World Wide Web", and on this website you found a directory of
other websites. A year later they renamed it to "Yahoo!". It is an American public corporation and
the internet service ... Show more content on Helpwriting.net ...
Google's main source of profit comes from advertising. They do third party entities which allows
companies to display ads to certain group of people that search thing that may be related to the ad.
Vertical Analysis
As the textbook states a vertical analysis is "An analysis of a financial statement that reveals the
relationship of each statement item to its base amount, which is the 100% figure". In the balance
sheet it reports on the assets, liabilities, and stockholders' equity of the business as of a specific date.
Liabilities are debts that are owed to creditors. Stockholder's equity is a corporation's equity that
includes paid in capital and retained earnings. For Yahoo over the last five years kept a pretty steady
amount of assets at around fifteen billion. There was an increase in the year 2012 to 17.1 billion.
Last year 2013 it lowered to 16.8 billion in assets. Their debt has increased from 40 million in 2010
to 1.1 billion in 2013. In the last four years Yahoo has lower their amount of liabilities with a slight
increase last year. In the year of 2010 they had 1.6 billion dollars in liabilities, they have decreased
their liabilities to 1.3 billion dollars in the ending of 2013. The stockholder equity increased as well,
back in 2010 it was at 14.9 billion. It had an increase to 14.5 billion in 2012, but a slight drop
happened in 2013 ending at 13 billion dollars. A income statement reports the net income or net loss
for

A Multi Platform Web
Overview: Google was ranked the most popular "multi–platform web" resource used in the United
States according to a recent survey conducted by comScore (2016). Since the initial launch of
Google, founders Larry Page and Sergey Brin have watched their company's success expand and
grow in various ways, the journey towards the Driverless Car is just another step closer to the future
for Google. The Official Google blog gives customers a backstage pass, and humanizes the inner
workings of a seemingly electronic based cooperation. The introduction of this new product goal
aligns within the company's original company message of wanting to fix consumer problems: "Larry
and Sergey founded Google because they wanted to help solve really big problems using
technology. And one of the big problems we're working on today is car safety and efficiency. Our
goal is to help prevent traffic accidents, free up people's time and reduce carbon emissions by
fundamentally changing car use" (Thrun, 2010).
Company: Dominating the search engine market since its debut in 2004 Google has maintained a
large lead over competitors, and as of the 2016 quarter an 89.44 percent market share (StatCounter,
n.d.). With a growing number from 61,814 full time employees since 2015, Google has made itself
one of the most desirable and prestigious organizations (Google, n.d.). Offering a vast range of
services has allowed Google to appeal to a vast range of audiences. As a multi–platform provider
Google produces

My Reflection On The Business Management Level 4 Degree
Reflective Log Essay 1000
I came into this course knowing I needed support to strength my grammar weakness and analytical
thinking and furthermore how to construct as well plan before writing an essay to progress into the
Business Management level 4 degree. Coming from a fashion design background at the London
College of Fashion I knew writing was not a favorite topic, as I always struggled in my writing
skills and expressing myself in words and besides, it has been over 12 years since I wrote an
academic essay. In the past two months, I have learnt the technique of how to construct a well–
written academic essay with my lecture, which would further me in my degree. Understanding how
to source a research finding using the Flex, google ... Show more content on Helpwriting.net ...
Copying and pasting my question on google provide fewer numbers of results; therefore I had to use
related essential words on google to get a good starting point. As I am a thinker I learnt that is
important for me to understand the question thoroughly before I can start the introduction.
It was interesting learning new ways of how to conduct research for assignment given at an
academic level. Firstly, understanding the usefulness of Newham College Flex website was not as
easy. Nevertheless, I was determined to acquire this new knowledge, with practice it became a tool
to get online articles and journals to use. In addition, google book and google scholar were my main
source of research. I worked particularly with online google book which was easy when one is able
to find a book that has most of its pages. Finding the right books or articles that one can comprehend
is the hardest part of the research. One of the experiences I encounter was the difficulty of finding a
book or an article relating to my question. However, by using related words, such as objective and
goals, I was able to find a wider scope of information.
As a result of acquiring this method, it has enlarge my scope of research, in addition to
understanding the consequence of not paraphrasing my coursework using plagiarism online tool.
The idea of planning an essay is another new method to me. Having to brainstorm the

Yahoo Inc.: Case Study: Yahoo Inc.
Introduction
Yahoo Inc. Is a global internet services company which provides many products and content, such as
email, search and downloads. The Case Study includes company overview and pertinent issues that
management needs to address. Appropriate internal analysis. An action plan and recommendations
addressing to each issues.
Company overview and pertinent issues.
Yahoo Inc. is a global internet services company. It was developed in 1994 by its founders, David
Filo and Jerry Yang; yahoo was incorporated in 1995 in Delaware and launched a successful initial
public offering IPO in 1996 with 49 employees. The stock of yahoo rose to the high of $120 in 2000
but 2009 has been trading under $14. Yahoo's marketing services segment made online advertising
business 88% of the company's revenues in 2009. Yahoo and Google are the most leaders, but the
balance ... Show more content on Helpwriting.net ...
Yahoo owns a wide array of intellectual property assets include patent applications related to their
innovations and services; copyrights in software and creative content; and other licenses of various
kinds. In terms of services and product development, Yahoo enhances, and launches products to
meet user, publisher and advertiser needs for innovation and integrated experience. Yahoo purchases
licenses intellectual property rights when the opportunity is aligned and economically advantageous.
SWOT Analysis:
STRENGTHS:
Yahoo is the leading provider of brand building graphical video and image advertising.
Yahoo is a clear leader in content categories like Yahoo Finance, Automotive, and Real Estate.
Yahoo has much more services to offer its users than Google and many other niche sites.
WEAKNESSES:
Yahoo's business model is based on how fast advertising revenue increases.

Yahoo ranked fifth in visitors among video sites.
YouTube, owned by Google, is the first among the video sites.
Google has the greatest name

You Tube Video Marketing Has Changed Dramatically Over The...
You Tube video marketing has changed significantly over the years. One recent significant change is
the merge between TrueView and AdWords for video. Before we look at the merger and how it will
affect video marketing, let us briefly look at each of these concepts:
TrueView
This is an advertising format for You Tube videos. You only get to pay only if a viewer watches your
video. You are therefore able to reach a targeted audience. Two TrueView formats are available: in–
stream and in–display.
In–stream
These ads play before a video. They can also play when another video is playing. The viewers can
choose to skip the ad after 5 seconds. If they watch for 30 seconds or more, you pay for the ad.
In–display
These ads are among other videos on You Tube. They can also be found on You Tube search pages,
or even on websites on the Google Display Network. You only pay when a viewer chooses to watch
the video, that is, when they click on the ad.
Google AdWords for video
This marketing format allows for the displaying of video ads in You Tube search results, before,
during, and after videos have played on You Tube or on the Google Display Network. Unlike
traditional AdWord campaigns, you use demographic targeting, which helps you reach your target
audience.
The two You Tube video marketing formats, TrueView and AdWords for video, seem to be similar at
face value. This is because to create and even manage TrueView video campaigns, you had to access
a special section within AdWords

Why Google Adsense High Paying Key Phrases
that is a quick post to allow you to realize about the very best Paying key phrases & subjects for
Google Adsense in 2015, you know Google Adsense is a % advert community which you could use
to make cash out of your online content material. heaps of publishers use Adsense to generate
moneymaking income from their web sites/blogs. We already have mentioned about applying for
Adsense Account in Urdu in addition to keeping Your Adsense Account in proper status, but these
days, I'll in particular speak about growing your profits with Adsense by means of the usage of
excessive paying topics & keywords within your websites/blogs and single articles. So please,
cautiously study the whole put up until the ending sentence.
google–adsense–high–paying–key phrases
a way to Make extra money with Adsense?
There will be most effective 4 predominant reasons if you are not making superb cash with Adsense,
and the fundamental reasons that we located are the subsequent ones listed underneath:
subject matter of the website
Low satisfactory content material
Geographical location of the visitors
Placements of the ads if you have a completely lifeless and "Gup Shup" topic to your internet
site/weblog then don't dream for massive cash from Adsense, and when you have low pleasant
content material then nevertheless there may be no right cash for you, low satisfactory manner = no
keyword primarily based in–depth articles. if you are receiving most of the traffic from nations like
Pakistan,

Essay about Google: Don’t Be Evil
Since its creation, the Internet has continuously grown in importance as a means to obtain
information. This is due in part because it is not censored like the rest of America's mainstream
media, such as television, newspapers, and the radio. Nevertheless, the issue of censorship has
raised many controversial issues, not only in the United States, but also throughout the world. In the
debate by Intelligence2 (2008): Google Violates its Don't be Evil Motto, it is argued that Google has
violated its self declared motto that it wouldn't be evil, thus putting people's interest before their own
corporate financial interests. While Google has committed certain questionable acts I do not believe
they have violated their motto. Harry Lewis, Randal ... Show more content on Helpwriting.net ...
This can be considered a small step to improve the Chinese communist governmental control. Also,
Google might not be the main Internet source for China at this moment (Intelligence2, 2008) but it is
still able to provide immediate information regarding natural and harmful incidents. This can help
prevent incidents such as the one that occurred in 2002 near Minot, North Dakota, where a freight
train derail and released a toxic cloud of anhydrous ammonia over the town. The people living near
the area of this incident were not immediately informed and unable to take the necessary
precautions, which lead to the hospitalization of 300 people nearly blinded by the ammonia (Hill,
2006, p.120). If an incident as such would occur in China, with its immense population, the results
would be devastating if information did not reach it's destination on time. Also, while the Chinese
government is allowed to censor Google, the Chinese population is able to obtain information of the
United States and other governments throughout the world. Being provided with world wide
information can lead to inspire the Chinese masses to start asking questions. They are given a way to
indirectly judge their government and compare it to that of other countries, which can fuel the spark
of the

Google Inc.
Industry Two–Internet Companies
CASE
12
Google Inc. (2010): The Future of the Internet Search Engine
Patricia A. Ryan
Google began with a mission: to create the ultimate search engine to help users tame the unruly and
exponentially growing repository of information that is the Internet.
And most would agree that when the word "Google" became a verb, that mission was largely
accomplished.1
IT HAD BEEN NEARLY SIX YEARS SINCE GOOGLE'S ATTENTION–grabbing initial public
offering and, despite overall stock market weakness, Google remained strong. Although the stock
moved with the market in general, the company returned significantly higher returns to its
shareholders than did the S&P 500 (Exhibit 1). Founders Sergey Brin and Larry Page had ... Show
more content on Helpwriting.net ...
The company moved into public education, starting in Oregon with Google Apps for Education.
Regarding the transformation of technology in education, Jeff Keltner, a senior manager at Google
who worked with educational institutions to increase the use of Google's technology in higher
education, commented, "We don't know what the future classrooms will look like. We want to work
with schools in a continual evolution to discover what it could look like."4 The use of Google Docs
and Google
Spreadsheets in team projects provided the opportunity for increased technological application in the
classroom in a manner that business professors had not had the opportunity to apply in the past.
Keltner stated that he did not see the biggest challenges as technology–based, but rather
culturebased, in that business school professors must be willing and able to accept failure as a part
of the process. He believed that the most successful adopters of Google technology will be those
that have embraced the willingness to fail in order to drive to a higher level of success.
In 2010, Google was seen as a global leader in technology that was focused on the ways people
obtained information. Simply by its growth and product and application development,
C ASE 12

Google Inc. (2010): The Future of the Internet Search Engine
12–3
EXHIBIT 2
Products and Services
2010: Google Inc.
GOOGLE.COM–SEARCH ENGINE
AND PERSONALIZATIONS

Running Digital Marketing Challenges

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