2. WOrkshop Goals
1. Generate a range of ideas from practical to blue-ocean.
2. Be creative. All ideas are good!
3. Create ideas and concepts to build on.
Team Goals
1. Don’t say “No”. Try “yes, but” instead...
2. Shoot for quantity.
3. Build on others’ concepts.
9. break the ice
Purpose
To randomly flush-
y
HP Affinittribute - anything, anytime, anywhere
ate, con
Connect, cre
ng
around the existi
community built
HP Affinity is a
w the
opment will allo
l. Redevel
nt
HPePrint porta
seamless conte
accommodate
ePrint service to
and storage.
eation, sharing,
cr
out concepts for
each design direction
Print dot EDU
Print to learn, lear
n to grow
Print dot EDU con
nects kids, their
peers, parents,
and teachers wit
h a platform for com
munication
using digital and
print-related resour
ces.
or a combination of
directions.
Design Direction Cards
10. break the ice
20 minutes
Take the design direction cards
and think of as many concepts
as you possibly can!
12. do it yourself
Purpose
Brainstorm radical
service concepts by
Trend
Persona
cr
Design
Direction
combining design
directions, trends, and
personas!
Lateral Thinking Cards
13. do it yourself
15 minutes
Take your lateral thinking cards
and create more concepts than
you ever thought you could!
16. dichotomies paradoxes
Print Dot EDU
Purpose
Education
Platform
Persona
Take lateral thinking
cards and generate a
Dichotomy
Paradox card
range of services that
cover all parts of the
spectrum.
Lateral Thinking Cards
17. dichotomies paradoxes
Print Dot EDU
Purpose
Take lateral thinking
step 1
Simplicity
Complexity
step 2
Simplicity
Complexity
cards and generate a
range of services that
cover all parts of the
step 3
Simplicity
Complexity
spectrum.
Dichotomies/Paradox
Continuums
18. design a simple service
Simplicity
Complexity
design a complex service
Simplicity
Complexity
design an in-between service
Simplicity
Complexity
Dichotomies/Paradox Continuums
19. dichotomies paradoxes
30 minutes
Point to one part of your spectrum
and design services based on your
cards. Don’t be afraid to use the
other end of your spectrum!
21. scenario storyboarding
HP Affinity
The HUB
Purpose
Design
Direction
Props
Persona
Goal
To create a new
services that relate
Persona Goal Cards
to persona jobs
through processes and
touchpoints over-time.
Storyboard Template