The Advanced Master in Creativity Marketing of Solvay Brussels School presents and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future. Our Facebook page: https://www.facebook.com/AdvancedMasterInCreativityandMarketing/ Our Website: http://am.solvay.edu/creativity-marketing/

1. 1ADVANCED MASTER CREATIVITY & MARKETING

2. Our Passion
2
MARKETING

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WHY

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MOST FANTASTIC
JOB

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UBERIZATION OF THE ECONOMY
IS HAPPENING … NOW

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MARKETERS have a
growing role in companies

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Looking for a career where you're sure to find a job?
#3 Marketing managers: 83,183 more jobs posted than people hired
Marketing Management
is One of the 10 Hottest
Jobs in 2016

9. And the job market needs
NEW PROFILES
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BECAUSE CLASSICAL MARKETING IS DEAD
Classical marketing is like classical music...it can be beautiful but nobody‘s listening to it...

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Classical marketing, based on demand
analysis and customer understanding,
has been driving the industry for
years but ….
Most recent successes come from
market creation, radically new
ways to imagine solution,
digitalisation and customer
engagement.

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WHAT

13. 13source: Eric Schmidt - How Google Works

14. 14source: Eric Schmidt - How Google Works

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IMPORTANCE OF CREATIVITY WHEN
CONSIDERING A JOB CANDIDATE
Q13. From the perspective of a hiring decision-maker, how important are each of the following to you when considering a candidate for a job? Top
Q15. For each of the personality traits below, select the option that best describes the ideal candidate for hire. n=1068
TRAITS BEST DESCRIBING IDEAL CANDIDATE FO
94%
AGREE IS
IMPORTANT
62% 62%
5
25%
29%
13%
9%
Open-Minded vs Steadfast Innovative vs Incremental Creat
Creative Approach Neither/Balanced Conventi
CREATIVITY is an important
hiring consideration
Creative applicants preferred
over conventional by more
than 5 to 1

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Identifying new solutions (37%)
Effective Problem Solving (34%)
Out of the box (18%)
Expressing one-self visually (6%)
Unorthodox approach (6%)
WHAT IS CREATIVITY?

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HIRING MANAGERS TURN
FOCUS TO CREATIVITY

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HOW

19. OUR MISSION
@ SOLVAY BRUSSELS SCHOOL
19
Our mission is to have a decisive and positive impact on
how economic and business challenges are addressed.
We fulfil this mission by producing pioneering research and
by educating women and men to become true leaders
and entrepreneurs in their field.

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The Advanced Master in Creativity and Marketing
Promotes, Presents, Discusses and Teaches
new marketing alternatives to the classical
demand-based marketing approaches.

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OUR METHOD: Where is the Ball?
Get ideas, learn from others, do yourself
You will learn
How to create value with new business models through a mix of
inspiration sessions, team work and conceptual thinking exercises
You will get
Radically new ways to imagine, promote and sell products,
services, ideas, and experiences
You will find
New, innovative ways to understand customer behaviour
You will practice
New tactical tools, creative and Marketing processes
You will imagine
360°+ com campaigns, New customer experiences
And much more!

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ICONIC BRAND
DesignNEW

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Become Account Executive or Strategic Planner in an
agency/media
Become a Product, Brand, Advertising Manager for a top
brand
Launch your own startup in marketing or communication
services
Enter a consulting company as a Marketing Specialist
Or any creative idea you may have
JOB PROFILES

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With an open mind, loving new approaches to life
and culture
With a solid motivation, not afraid of working day
and night, as a true professional
With a flexible intelligence, being able to think
strategically while having a strong sense of the need
for “down to earth” implementation
Ready to experience disturbing situations, unusual
approaches, different styles
Willing to contribute and bring their own opinion and
ideas
PARTICIPANT PROFILES

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Are you ready to get started?

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QUESTIONS ?

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Laurent Bouty
Academic Director
Advanced Master in Creativity and Marketing
Join me on social network:
Twitter
Facebook
Blog
LinkedIN

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Advanced Master in Creativity and Marketing
Join us on Facebook

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