Surviving the digital revolution
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Presentation at the MAS consulting event on some of the principles one can use to survive today's ever changing environment. I offered the following advices, gathered during 15 years of careful observation of how digital technologies reshape business: Protect the future from the past Look back to look ahead See through the hype Accept the unknowns Technology is not always the solution
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Surviving the digital revolution
- 1. Surviving the digital revolution Laurent Haug 7 November 2012
- 2. Apple (2000-2012) Laurent Haug 6 7 November 2012
- 3. Nokia (2000-2012) Laurent Haug 7 7 November 2012
- 4. Surviving the digital revolution? Laurent Haug 8 7 November 2012
- 5. Protect the future from the past Laurent Haug 9 7 November 2012
- 6. Laurent Haug http://online.wsj.com/article/SB10001424052702304388004577531002591315494.html 10 7 November 2012
- 7. “In late 2004, Nokia weathered criticism from investors that it was expending too much effort on high-end smartphones while its rival ate into its lucrative business selling expensive ‘dumb’ phones. [The new CEO] merged Nokia’s smartphone and basic- phone operations. The result, said several former executives, was that the more profitable basic phone business started calling the shots. Laurent Haug http://online.wsj.com/article/SB10001424052702304388004577531002591315494.html 10 7 November 2012
- 8. Laurent Haug http://mashable.com/2012/01/20/kodak-digital-missteps/ 11 7 November 2012
- 9. Philisophically, the company was steeped in the film business, and to embrace digital meant cannibalizing its own business. Laurent Haug http://mashable.com/2012/01/20/kodak-digital-missteps/ 11 7 November 2012
- 10. Policy should protect the future from the past, not the past from the future. Tim O’Reilly Laurent Haug 12 7 November 2012
- 11. Businesses should protect the future from the Policy past, not the past from the future. Tim O’Reilly Laurent Haug 12 7 November 2012
- 12. Past vs future Find your balance. And adapt your governance. Laurent Haug 13 7 November 2012
- 13. Look back to look ahead Laurent Haug 14 7 November 2012
- 14. Musicians have to hit the road again, and make money from playing live in front of their fans.
- 15. 3D printing means anybody can create objects from his home.
- 16. Crowdfunding takes us back to the patronage period.
- 17. SMS: One to one, sender chooses recipient Twitter: One to many, recipient chooses sender Laurent Haug 18 7 November 2012
- 18. The future looks a lot like the past Try to find similarities, and see how it turned out in the previous iteration. Laurent Haug 19 7 November 2012
- 19. See through the hype Laurent Haug 20 7 November 2012
- 20. Homepage (1990s)
- 21. Portal (2000)
- 22. Blog (2002)
- 23. Facebook (2005)
- 25. Twitter (2008)
- 26. History of media hype towards digital technologies Service / What is became 1995 concept Homepage Faltered 1996 ICQ Concept still going strong under other forms 1997 Push Faltered 1998 eCommerce Important 1999 WAP Faltered 2000 1/3 failures, 1/3 successes, 1/3 continuing under Portal Faltered 2001 Napster Concept still going strong under other forms 2002 another form Friendster Concept still going strong under other forms 2003 LinkedIn Tim O’Reilly Important 2004 MySpace Faltered 2005 Blog Concept still going strong under other forms 2006 Web 2.0 Important 2007 Second life Faltered 2008 Facebook Important (despite the stock market nightmare) 2009 Twitter Important 2010 Wikileaks Concept still going strong under other forms 2011 Groupon Failure if you trust the IPO Laurent Haug 27 7 November 2012
- 27. History of media hype towards digital technologies Service / What is became 1995 concept Homepage Faltered 1996 ICQ Concept still going strong under other forms 1997 Push Faltered 1998 eCommerce Important 1999 WAP Faltered 2000 1/3 failures,Unscientific rule of thumb:Faltered Portal 1/3 successes, 1/3 continuing under 2001 2002 another form will be Concept still going strong under other forms Napster Friendster 1/3 successful 1/3 will disappear still going strong under other forms Concept 2003 LinkedIn Tim O’Reilly 1/3 will stay in another form Important 2004 MySpace Faltered 2005 Blog Concept still going strong under other forms 2006 Web 2.0 Important 2007 Second life Faltered 2008 Facebook Important (despite the stock market nightmare) 2009 Twitter Important 2010 Wikileaks Concept still going strong under other forms 2011 Groupon Failure if you trust the IPO Laurent Haug 27 7 November 2012
- 28. Hype Lot of noise, be pragmatic. But don’t use that as an excuse to overlook the important developments. Laurent Haug 28 7 November 2012
- 29. Photo did not kill painting DVD did not kill cinema Cars did not kill bikes Radio/downloads did not kill the music industry Internet did not kill media Skype did not kill phones
- 30. Not knowing is fine Laurent Haug 30 7 November 2012
- 31. Laurent Haug 31 7 November 2012
- 33. The business model, which led to the success of Google, was copied from a company called Overture, a paid search specialist company, based in South California.
- 34. Next time President Bush tells you he's going to Crawford to be with "real Americans," remind him that there are more World of Warcraft players in the USA than there are farmers.
- 35. Monty Python started a YouTube channel with tons of their sketches streaming for free. The included links to their DVDs at Amazon. The result was a whopping 23,000% increase in sales.
- 36. Not knowing is fine The rules of the digital world are still being written, it is normal not to know. Try things, fail, improve, never stop learning. Laurent Haug 35 7 November 2012
- 37. Technology is not always the solution Laurent Haug 39 7 November 2012
- 38. Technology is not always the solution Use technologies when they bring value. Don’t go too far. Laurent Haug 41 7 November 2012
- 39. Surviving the digital revolution? Protect the future from the past Look back to look ahead See through the hype Accept the unknowns Technology is not always the solution Laurent Haug 42 7 November 2012
- 40. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toffler Laurent Haug 43 7 November 2012
- 41. Change before you have to. Jack Welch hello@laurenthaug.com +41 78 696 64 80 @laurenthaug