Leaf it Social Network Creates Ecommerce from User Content
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This document summarizes a business plan for a social media company called Leaf it. Leaf it allows users to post content and tag products for sale, thereby generating revenue from their posts. The company was founded by Lawrence Sowell, Mike GreenMaster, and Steve Heiman. It aims to solve problems with how users monetize social media content and with lengthy ecommerce processes. Leaf it integrates social media, ecommerce, and affiliate marketing/sales. The business model is to attract users through a social network and generate revenue from ecommerce sales, advertising, and affiliate programs linked to user-generated content.
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Leaf it Social Network Creates Ecommerce from User Content
- 1. Copyright 2013 - Leaf it, Inc.
- 2. Our team Lawrence Sowell CEO/Co-Founder Mike GreenMaster Associate Steve HeimanCo- Founder/Manager Hometown: Merrill Oregon Date of Birth: 03/17/1980 Background: Entertainment, Real Estate, Manufacturing, Sports Leagues, Internet Marketing and Concept Development. Responsibilities: Developing product concepts and presenting to the customers Hometown: Talent Oregon Date of Birth: 8/16/1964 Background: Arts and Theater, Graphic Design and Web Design Responsibilities: Daily operations and project management, support, moderation and marketing tools. Hometown: LaVerne California Date of Birth: 3/11/1958 Background: Banking, Casino Management and Direct Sales Responsibilities: Managing the distributor base, presenting, training and support for distributors. Board Member Board MemberAdvisory Board
- 3. What is the problem? Social Media users do not make money from their content. The lengthy Ecommerce process loses people and sales. Search has way too many options and results. Problem
- 4. Our Solution Create a social network that brings the users content and life to ecommerce. By posting content socially like people do everyday on other social networks “Leaf it” will make the users life a product that can be purchased therefore making the user money for their content. Solution
- 5. The Market Ecommerce 1.1 Trillion Annually Affiliate/Direct Sales 165 Billion Annually Online Advertising 100 Billion Annually 2+ Billion Users Social Networking Advertising A/D Sales Ecommerce Social
- 6. Business model TechnologyAssesmentTrainingMarketing A Social Network that creates content that attracts users Social Network Ecommerce is monetized within the users and advertisers content. Ecommerce Sales are generated Sales These users attract advertisers Advertising
- 7. A Social Network Meet Leaf it Simply login to Leaf it with Facebook, Twitter or use an existing Leaf it account. Here’s what the newsfeeds will look like. The main newsfeed will show native news and news from your connected social networks (i.e. Facebook and Twitter) Then if you scroll on the newsfeed it is vertical and when you click on an image you can purchase from that picture, wish list it, and share it to your native account and associated social networks. Next Click the Leaf + icon top right on phone Then if you swipe to the right you will see the popular newsfeed which only shows you pictures that are popular and were posted on this social network only.
- 8. Now Create a Leaf From this flow you will be able to take a photo Choose from your photo library Find a photo on Google Next Tag the Leaf Now that you have your photo, simply click anywhere on the image to tag a product. Choose an image to go with your tag that connects the product for purchase. Your picture is now tagged and connected to a point of purchase after you click post.
- 9. Your Profile and Settings Next Click the Profile icon top left on phone There are two walls on your profile or as we like to call it (your tree). You have a wall of Leaf’s you’ve created then you have a wall of everything you’ve wish listed. This is what it looks like when scrolling wish list section of profile with option to delete/share. Your profile tracks your earnings (only you see) and is also where you access your settings. The settings section is where you will manage your profile details, access important information, and toggle to connect your associated social networks.
- 10. Competitor analysis Direct These social networks have the userbase that is posting content daily Indirect These online giants bring billions of dollars a year in online sales.
- 11. Investing Programming/Design 50% Operations/Expenses 20% 20% Advertising & PR 10% Reserve $10,000,000 Minimum investment 500,000
- 13. How will we make money? 2017 Based on 5% Market Share 1,300,000,000 13,000,000,000 26,000,000,000 65,000,000,000 $0 $10,000,000,000 $20,000,000,000 $30,000,000,000 $40,000,000,000 $50,000,000,000 $60,000,000,000 $70,000,000,000 2014 2015 2016 2017 Income 2014 Based on .1% Market Share 2016 Based on 2% Market Share 2015 Based on 1% Market Share Modeled from a 1.3 trillion annual market