1. Money Behind Content:
Fighting for the Right
Balance.
Jeonghwan Lee / Managing Editor of Mediatoday.
N3 conference, Asian American Journalists Association.
28, May, 2016.
2. The core profit model
for a journalist
company is the
advertisement and
subscription.
3.
4.
5. Korean news
publishers suffer from
rapidly dropping
advertisement and
subscription revenues.
(Like any other countries around the world,)
17. “Any news article that
mentions the CEO or the
president of the company,
we have to remove at
whatever cost.
Like even if it costs 100,000 dollars.”
18. That is how most of the
journalism in Korea
survives.
22. Some of the companies
recorded almost 60% of
the advertisement
expense from supports
and sponsoring.
There is no official statistics on this,
But according to a research by Media Today,
25. Readers would believe
that they are news
articles.
(They don’t even care to state that it’s an advertisement. And, you can
clearly see it’s not what we call these days the “native ads.”)
31. So, they pay money to
buy newspaper articles,
for better, more direct
and immediate results.
Astonishing number of news companies are engaged in this type of
transactions.
34. Lots of conferences and
forums organized by
news companies are
supported by
numerous company,
at a cost of as little as tens of thousands of dollars to hundreds of
thousands of dollars.
59. 30 million out of the
internet-consuming 40
million users have
designated the Naver as
the start-up page of the
PC web browser.
Even the mobile internet is heavily influenced by Naver.
60. About 20 years ago, when
we had a portal for the
first time, Naver and
Daum began purchasing
news contents.
61. When a journalist writes
an article and sends it,
then an editor uploads
the same article twice, on
their own website, and
then on portal sites.
62. You can see all articles
of all newspapers when
you visit the portal site,
so readers don’t even care to visit the newspaper sites.
68. CPC (Cost Per Click) is between
50 to 150 Won for
mobile sites, and
between 200 to 250
Won for PC websites.
0.2~0.25 dollar.
(you can earn as much as 300 Won with Google Adsense).
69. If you insert as many
advertisements as
possible, you can earn
about 2 million Won for
a 100,000 views,
2000 dollar.
but that would result in a very unpleasant screen composition.
85. Is that there are
increasing number of
alternative journalisms
living off the voluntary
sponsorship of readers.
These journalists earn the sponsorship of not corporations, but readers.
86. Newstapa 35,953.
Ohmynews 11,678.
Gobalnews 7,509.
Voiceofpeople 7,250.
Pressian 2,069.
Mediatoday 674.
These are number of sponsorship reader.
They pay 10 dollas per month. (8, April, 2016.)
87. They reduce their
reliance on
corporations, and they
never care for click-
through rates.
They survive solely based on the value of the contents.
88. Our only hope is
increasing number of
journalism companies
survive solely with the
power, and the value of
contents.
Small but powerful media.